I’m still updating the sales page to add some graphics, but everything else is ready and the Big Ed Nickel Sale is now live.
You can get to the sales page here:-
http://plugingreat.com/bigedns/
-Frank Haywood
I’m still updating the sales page to add some graphics, but everything else is ready and the Big Ed Nickel Sale is now live.
You can get to the sales page here:-
http://plugingreat.com/bigedns/
-Frank Haywood
Update: The Big Ed Nickel Sale is now live and you can get to it here:-
http://plugingreat.com/bigedns/
***
Tomorrow, 16th September, I’m going to run a nickel sale for my latest WordPress plugin.
My wife took one look at it and said “Ooh! I WANT that on my blogs!” and I think you will too.
There’s not been a lot of notice for this nickel sale I know, and I’ve been keeping this “under my hat”, but it’s now all done and I’d like to get it out there right away. (And I like to reward those people who pay attention to what I’m doing by giving them the best possible price.)
This new plugin adds additional features to the built in TinyMCE editor that comes with WordPress, and we’ve nicknamed it “Big Ed”. 😉
Apart from expanding the capabilities of the default WordPress editor, we’ve also added a few extra features that we’re very confident you’ll find incredibly useful.
And while it sounds innocent enough, wait until you see what it can do.
By default, the buttons you get with the WordPress editor look like this:-
And you can also then press the “Kitchen Sink” button to get some additional toolbar buttons:-
So that your toolbar would then look like this with the other buttons enabled:-
Now what happens when you install and activate Big Ed?
Well… You get to see this:-
You might have seen something like this before, and there are other plugins that do a similar thing, but we went a step further and added some very special formatting tools.
For instance, now you can add three new styles to your posts in the form of Johnson boxes, graphical bullets, and graphical separators.
Next, how about some separators? There are 10 in 3 different widths making 30 altogether. Here are some examples…
First, Green Shade:-

Next, Dashed Blue:-

And now Dotted Red:-

Finally, how about some graphical bullets? There are 6 different bullet styles you can use.
And here’s another example of bullets.
And some more.
In time we’ll add some more styles to the plugin, but I’m sure you can see there’s a very nice selection available already.
Okay, that’s enough detail for now.
Tomorrow (16th September) at 6.00pm GMT (1.00pm EST) I’ll be running a nickel sale for this plugin, starting at just $6.97.
Just in case you don’t know what a nickel sale is, it’s a rising price sale where the price increases by a small amount – in this case a nickel. The sooner you buy, the lower the price. If you wait too long before purchasing and decide to buy later you might find that it’s then twice the price it was when you looked at it earlier.
A starting price of $6.97 means the first 20 buyers will get it at under $8.00. The first people to buy get the better deal, and typically the first 100 sales occur in the first hour.
-Frank Haywood
P.S. If you’re not sure of the time zone I’m in and you want to check the time here, you can see the current time in my time zone (GMT) underneath the photo of me in the sidebar.
Until we sell the two available slots, you can now order a unique custom WordPress theme for which you completely own the copyright.
We’ll supply you with all the Photoshop PSDs, plus the completed WP theme, all to your specifications.
The complete process to design and code your theme takes 2-3 weeks in ideal circumstances, but may take a little longer due to the nature of the task. This is why there are only TWO slots available.
I REALLY don’t want you to purchase this on a whim.
I would like it if you have a definite game plan and know exactly what you’re going to do with your theme.
As I’ve said in previous emails, it may be you have a mailing list and you’re going to sell your new theme to your subscribers, or maybe you have a client you want the theme creating for.
(I’ve a few minutes ago received a very nice cheque from a local client who wanted his site re-doing and some SEO work done. We created a WP theme and then used the All-In-One SEO plugin to do all the on page SEO, with an ongoing backlinking campaign to commence tomorrow.)
Or a third alternative is you may intend to give the theme away in return for sign-ups to your mailing list. If you’re going to do this I would actually recommend you use the 7 Dollar Script and sell it with 100% commission to build a mailing list of buyers.
Whatever you’re going to use it for, PLEASE make sure you have a game plan.
Okay?
I’ll just say it again, there are only TWO slots.
The price is $500 per slot. When they sell I’ll remove the buy button.
I’m really sorry if you miss it, but if it’s very popular I’ll do it again in a few weeks time when the current buyers have their new themes.
-Frank Haywood
If you decide that having your own unique theme created is the thing for you, then you also need to make sure you know exactly what your game plan is and how you expect to make your money back on the expenditure. I like every project to pay for itself within at least 2 weeks of launch.
Let me put it like this. If you sold your new theme directly to your mailing list of say a few hundred people and without any other promotion, then I would expect you to easily make at least a thousand dollars if you sold it at $10 a copy.
If you have a larger mailing list, then you’d make a whole lot more money.
This is only true as long as you know what you’re doing.
If you’re a regular reader of this blog, then you can’t have failed to notice how many WordPress based products I’ve been putting out recently, and that’s simply because…
I really like WordPress.
In the last 12 months, WordPress has really come on in leaps and bounds. In fact 12 months ago I certainly wouldn’t have described it as a CMS, but I would now even though it’s lacking a good implementation of one important feature that all good Content Management Systems should have – journaling. (The WordPress dev team have sort of paid it a little lip service by introducing multiple draft copies, but I don’t think that really counts.)
But in spite of that, like I said I really like it.
And the main reason for that is it’s dead easy to install.
If you have cPanel hosting, then you’ve probably also got Fantastico too. And if you have that, it takes 2 minutes or less to install WordPress.
Once WordPress is installed, then apart from all the usual stuff people will swoon over it for (extensibility and free stuff), there’s one very important aspect which gets overlooked by just about everybody:-
It reveals another layer of ease of use with regards to installing scripts.
If you’ve ever installed a standalone PHP script with a MySQL database, then you’ve probably found it can be a little tricky sometimes. Especially if you don’t know what you’re doing.
You have to upload files, you sometimes have to CHMOD stuff, you have to create the database and add a user with the correct permissions to it, then run the installer and enter the database details, and that’s even before you get to any of the real configuration stuff in the scripts admin panel.
A standalone script installation can take anything from 15 minutes to an hour, which is why some people pay others to do it for them.
But with WordPress…
You just upload the plugin using either FTP or the built in WordPress file browser and activate it.
Again, a 2 minute job.
No messing with config files, creating databases etc, you just upload and activate. The plugins will use the existing WordPress database, and you don’t have to be really technically minded to do it either.
So in under 5 minutes you can install WordPress and have a script running on it. Another 5-10 minutes depending on the complexity and you’ve amended all the settings in the admin panel.
I feel it’s important at this point to say that I’m not talking about plugins that do stuff that’s unique to WordPress, I mean plugins that will do vital stuff for your business like run a sales script or affiliate scheme or autoresponder.
Tasks that would traditionally be done by either a service or a standalone script.
And THAT is why I like WordPress so much.
It makes things so much easier and simpler to do.
Why do you like WordPress?
-Frank Haywood