Month: November 2008

Running SmartDD v3 From A Single Site

Going on from my previous post, I realised I had a few things to say about SmartDD that maybe aren’t as obvious as I thought they were from the new videos. Somebody asked me a question the other day that made me wonder and then my memory was jogged while writing that last post.

So here we go.

You’ve always been able to run all your sites from a single installation of SmartDD if you wanted to. But it’s also fine if you want to install it on each site, and that’s what I tended to do myself so I suppose things weren’t quite right for using it on a single site and managing all your other sites through it.

But with v3 we’ve made it so that it’s really to your advantage to do so. Now you can keep all your customer details and all your order details in one big database, and easily export the data into a spreadsheet to do some analysis. (Well, just customers for now, but I’ve made a note to add orders too.)

There’s now not one but FOUR ways to get customers and orders into SmartDD.

#1 – PayPal
#2 – ClickBank
#3 – Free sign up to a mailing list
#4 – Manually

That means you can have one site (or eBay) selling goods by PayPal, another by ClickBank, and another where you can give products away in return for an email address. (You ALWAYS use double opt-in right? Let’s be responsible folks.)

It also means you can easily give your products to your Joint Venture partners *securely* by manually creating an order. It takes about 30 seconds or less to add a customer (depending on how fast you can type or copy and paste), and then a few seconds more to create an order and tell SmartDD to send out an email to them.

You also have a choice of two different affiliate schemes you can run.

#1 – PayPal email address
#2 – ClickBank

Up until the introduction of the PayPal email address method with the release of the 7 Dollar Script, I’d only ever seen something called “split pay” using PayPal. The split pay method is a nightmare and involved your customer making TWO payments, one to your affiliate and one to you before they got your product. There were too many things that could go wrong (refunds – erk!), and needless to say, no-one was happy with that and it wasn’t long before PayPal said no more.

But the 7 Dollar Method was a good ‘un and works on the principle of rotating the full amount of the payment between the site owner and the affiliate. It all averages out over a few sales.

Your affiliates simply create a URL that looks like this:-

http://www.domain.com/?e=PayPalEmailAddress

and then depending on the percentage commission being paid, they get some of the sales paid directly into their PayPal account. If a refund is required and it happens to be the affiliate who received that payment, it’s tough, but they’re the ones who have to refund it – PayPal is quite definite about that. They’re not going to chase someone who hasn’t received any money, they’re going to chase the person who did.

Since then there have been a few scripts that use this method, and we introduced it into SmartDD v3, with a slight modification. Even if the commission payment is set to 100%, the admin gets all of the first payment, and the affiliate gets all the rest. We did that to stop people from getting a product for free by buying from their own business account with their personal account.

Using ClickBank is even easier. First you copy and paste the return code from SmartDD into your ClickBank sellers account(s).

Then all you need do is create the publisher name in SmartDD and add the secret key that ClickBank supply you with. Next, go to the saleable items panel in SmartDD and create or amend an item, select the publisher and enter the number of the product you’re selling via ClickBank – usually number 1.

Lastly, go to the code generator for that item, and generate the code to add to your sales button on your sales page.

Easy.

Your affiliates then use a normal CB hoplink and get paid by ClickBank as usual a couple of weeks after the sale.

At sale time, ClickBank sends SmartDD the transaction details and SmartDD generates an order. On your customers return from ClickBank (via the return code you pasted into your sellers account), SmartDD redirects them to the download page and also sends them an email with the transaction details and a link to the download page for future reference.

Job done.

The download pages in all cases can be on your single site installation of SmartDD, with the payment buttons etc being on all your satellite sites. The download pages themselves are all held within the SmartDD database, and can be created to look just like your original sales page on the satellite site.

All you need to do is create the download page with an HTML editor (I prefer Dreamweaver) using your satellite site template and make sure that all the links to objects such as graphics and CSS files are direct URLs rather than relative one. So you *wouldn’t* use:-

/images/header.jpg

to refer to your header graphic, you’d use:-

http://www.satellite-domain.com/images/header.jpg

That way the main site with SmartDD installed on it would be able to display the graphics correctly from your satellite site. And of course the same applies for the CSS files.

Once that download template is created in SmartDD, it doesn’t matter where the order has come from, the generated download page will work perfectly.

As you can see, we’ve put a lot of thought into making SmartDD as flexible as possible, and we’ve got some more goodies to come.

Let’s not forget the existing eBay functionality too, and of course Kunaki integration.

The next minor release of SmartDD will contain membership abilities and subscriptions support.

Then we’ll be able to truly say that SmartDD is a cross between the Butterfly Marketing script, JV Manager / Fantasos, the 7 Dollar Script, RAPS, Auction Acrobat and Disc Mojo all rolled into one, and all usable from a single site.

Is that good value for money or what?

Is it? Then go promote it as such. 🙂

-Frank Haywood

Posted by Frank Haywood in internet business

TicketDesk Pro v1.2

In case you missed it the other week, or you’ve dropped off the mailing list, there’s a new version of TicketDesk Pro been released, v1.2. This addresses a bug mainly for moderators where they only have certain departments allocated to them.

We think most people using TicketDesk Pro won’t have fallen foul of it as only two people spotted it, pretty much at the same time, but it’s a good idea to grab the update. I’m not sure if I’ve also mentioned there’s a German language file included too. This was kindly donated by Sebastian Schertel of http://www.perfect-marketing.de/.

Also, I’ve decided to scrap the use of JV Manager to handle the sales process of my products and I’ll be using SmartDD for everything instead.

It makes sense for a number of reasons. SmartDD now supports ClickBank as well as PayPal and is a lot simpler to use. The functionality of SmartDD is also very similar to JVM, but more logical.

And of course SmartDD is in active development. Did I mention we’re working on membership functionality within SmartDD? Paul tells me it’s 2/3rds done, so that’s something to look forward to. It will be a minor v3.x release, so you’ll get that upgrade for free if you’ve already purchased v3.

The main reason I’ve dropped JV Manager is because I monitor the flow through my sites. When I flipped the TicketDesk Pro site over to JVM, I saw a huge increase in abandonment on the pages where the customer / prospect is asked to enter their email address. And also on the following page where the customer / prospect is asked to enter their name, address etc. details.

I spent a good few hours searching for the code that forces that, tried a few things to remove it, tried some other stuff like changing the fields to say “optional”, but it made no difference. Eventually I decided enough was enough – I’d spent far too much time fiddling with it – and since I’d first installed it, we’d released SmartDD v3 which now handles ClickBank sales and has a simple affiliate scheme for PayPal.

So that was that.

In case you were wondering, the correct process is to only ask for a name and email address if you’re giving something away. If you’re selling, make the sale FIRST, then gather their details afterwards, and give your customers a choice of whether or not they join the mailing list.

Now I’m using a single installation of SmartDD on one site and letting that handle the sales process of all my other products. Eventually I’ll also flip the SmartDD site over to it as well (currently running on the Butterfly Marketing script), but not until memberships are working. It will take a while as there are something like 15,000 members now. Even with a bit of custom migration code, it will still take a while to get right, but will all be worth it in the long run.

Hmm, I can feel a bit of discussion about the abilities of SmartDD v3 coming on, so let’s save that for another post.

-Frank Haywood

Posted by Frank Haywood in internet business

Info Product Killer Update #5

Continuing with my updates about how good Info Product Killer is, I just made my first sale of a Jumperoo and a commission of £4.79.

Yee-haa! 😉

1st-sale.png

At today’s exchange rate that’s $7.06.

Okay, now you might say “Well hang on Frank, how much has it cost you to make that seven dollars and six cents?” and that’s a good question.

o It’s cost me about 6 hours of my time to set the first site up. I’m getting faster.
o It’s cost me $79 for the IPK course.
o It’s cost me $17.76 for 2 years registration of the domain.
o My web hosting is a fixed cost I bear for my other sites so it’s effectively free.

Let’s ignore the time it cost me to set the site up and just look at what I’ve had to pay out, so that makes it $96.76. After another 13 sales via that site, I’ll be in profit.

But hang on. I’m also setting up other sites too as I go, in fact I almost have my own tweaked template and a set of PSDs I can use to set up any site, making it all cookie-cutter simple.

I’ve taken out a few .info domains at $1.19 each (99c + 20c) as I believe it doesn’t really make any difference what the extension is if you get everything else right using the IPK OPSEO method.

So my costs for further sites will be extremely low. I already have the course, the domains are only $1.19, and my estimate is it takes me about 2 hours to do everything now I know what to do.

If I let the Jumperoo site take the brunt of the initial cost, then every other site I put up will be immediately in profit when the first sale is made. If the Jumperoo site is anything to go by, that’s after 12 days.

I tell you what, let’s be fair about this. Factoring my time and involvement into the equation, lets say each site is in profit after the 10th sale.

At this point, I don’t know how long it will take to get to the 10th sale but I think a fair guess is 6 weeks? Remember the Jumperoo site didn’t even get onto page 2 of Google UK until last Friday which was 6 days after the site went live, and it only got onto page 1 yesterday.

09-11-2008 – Site live and linked from this blog to get it indexed.
14-11-2008 – Site appeared on page 2 of Google UK.
16-11-2008 – First order but no earnings.
18-11-2008 – Two more orders, but still no earnings.
19-11-2008 – Site now appearing on page 1 of Google UK.
19-11-2008 – First sale and a £4.79 ($7.07) commission.

So if it’s only taken 10 days to get my first earnings, I think 6 weeks is a conservative estimate for any other sites I put up to pay for themselves? I’m expecting to make more commissions this weekend when people really start searching online for Christmas gifts, but I believe it doesn’t reach its peak until about the 8th December, so we have a couple of weeks to go yet.

That means for the rest of the year these sites are making a profit. Even though Christmas will be over, there are still birthdays etc. which will mean income through out the year.

So the more sites I put up will mean more profit. That’s easy enough for anyone to understand isn’t it?

Now I know that sometimes you can put up a site and nothing happens. Yes I have a few of those knocking around. Those are all for info products, and despite the traffic that I get to those sites, for one reason or another they don’t convert. It’s likely because I’m addressing a niche that isn’t keen to buy the info products I may be offering.

But when it comes to physical products, by doing a bit of market research using the methods detailed in Info Product Killer I can see immediately if there’s a buying market or not.

I’ve proven that to my own satisfaction with the Jumperoo site.

All I have to do now is duplicate the initial effort.

Simple.

Sometimes we can get so bound up in what we’re doing that we miss the obvious.

The obvious in this case is that physical products that get lots of searches are likely to be by people who want to purchase them.

That’s especially true when people look for terms like “cheapest this” or “buy that“.

When those people find your site, you pretty much know what the outcome is going to be.

And if you’ve done your homework and there aren’t that many competing pages, you’ll find yourself getting visits from those buyers. And that’s what’s happened with the Jumperoo site.

Here’s a quick pic of the traffic the site has received over the last couple of days.

jumperoo-traffic-01.png

My hands are up now. I think that Jumperoo site SUCKS BIG TIME. It was my first attempt and even though it’s rubbish, look what’s happened.

I made my first commission, hopefully with many more to come.

I hope that if you haven’t made anything with IPK yet, that you’ll soon feel the nice warm feeling I did when I saw that first commission earning in my account, punched the air and shouted “YES!”

🙂

-Frank Haywood
P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business

I Knew Him When He Was Broke

Trust me.

I know most people who know me do anyway, but really… I’m asking you to trust me with this. If you don’t like what you see, feel free to unsubscribe from my mailing lists and you’ll never have to put up with me again.

If you’re a regular reader I think you probably know I generally don’t like videos, and that I prefer to read about something as I can very quickly skim through copy to see what it’s all about – we’re all busy right?

And we don’t all have the time to spend watching online video because time is money.

And we all have our preferred learning styles.

There are exceptions though…

Sometimes it’s worth putting aside time and preferences to check something out. This is one of those times.

I’ve just finished watching the video and I straight away called the guy who made it (yes I know him – he was the one who told me to watch it in the first place), and asked him straight what he was doing and was he going to have the time to do what he claims he’s going to do.

While he was giving me more detail about it, I could hear his instant messenger going off in the background. He kept apologising and drifting for a few moments as he furiously pounded the keyboard to answer the new message that had come in.

He’s like that though. He’s both dynamic and a dynamite person to know. I always feel a bit breathless after talking to him. And there’s no denying the success he’s been having.

And I absolutely trust him 100% to deliver what he says he’s going to.

But before you click the link I have to tell you that…

#1 – It took me 5 attempts before I could get a connection to the server to watch the video, it just kept hanging.
#2 – I found out it was because the server is getting hammered. A bit of a cliche I know, but true.
#3 – There’s no sign up or squeeze page, you’ll just get straight to see the video (if you’re lucky).

The reason for #1 and #2 above is because a lot of people have been waiting for this…

I know that’s true because I’ve watched it all unfold since March this year, and I’ve seen him almost pushed into doing this by his customers. But I didn’t know how many people until a few minutes ago when I had the call with him.

I won’t waste any more of your time, I apologise if you can’t get to see it, it might have already been taken down by the time you get to it. That can’t be helped, but I think you’ll understand why once (if) you get there.

I’m still a bit incredulous at what he’s doing, but like I said, I trust him.

Here’s the link and you need to go there straight away, before it stops working altogether.

http://www.frankhaywood.com/go/mwa/

I really AM sorry if it doesn’t work for you. You could try later I suppose, but by then it might be gone altogether.

Look, don’t ask okay? Just give it a shot and see if you can get to see it too.

It’s well worth your time.

Really.

-Frank Haywood

Posted by Frank Haywood in internet business

Info Product Killer Update #4

STOP PRESS!

My Jumperoo site just hit page 1 of Google UK, 10 days after launching it. I can also see it’s on page 3 of Google US.

It’s also doing okay for my secondary keywords too.

My Amazon UK affiliate account has just been approved, and I now have 3 orders showing.

1st-3-orders.JPG

I’ve now reset my stats for the site as I expect to see an increase in traffic other than people visiting from this blog, and I want to see where it’s coming from. So far it’s been a trickle from Yahoo and Google.

I know that when my site gets to slot 1 (and it will in time thanks to the linking strategy I’ve adopted), that I’ll get a huge amount of traffic to it. When I start to see that increased traffic, I’ll tinker with the site and improve it, adding more content and stronger calls to action.

I think I read a while back that something like 65% of the traffic goes to whoever’s in slot 1, with the remaining traffic being distributed over the remainder of page 1, and very little going to page 2, maybe 2%.

I believe that even without the link strategy, the site will do quite well anyway, as I’ve seen it slowly rising up the ranks, and I’ve hardly touched it since I launched it 10 days ago.

Have I already said this? IPK works! 🙂

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business