product creation

The 2010 Challenge

This coming year I’m going to help you in three ways.  At least.

In response to a survey I did in the middle of last year, it seems there are three things that concern most people, so I’ve set myself a challenge to provide all three, and get you into “the game”.

This is what I’ve been told by people over and over again.

#1 – You WANT your own product to sell, and preferably not another ebook found in some enormous PLR library that’s already being touted by thousands of people.

#2 – You WANT to be given a plan for online success, and you want it to be step by step and clearly achievable.

#3 – You WANT to know how to generate traffic as you realise it’s the life blood of any web site.

Based on those three desires that YOU’VE told me, that’s what I’m going to give you.  Taking my own advice about 30 day projects, I’ve broken the plan down into achievable chunks, and the first part is coming sooner than you think.

If all goes well in the next couple of days, then 100 (and ONLY 100) fast movers will get access to the first part of my plan in a deal that I think will blow your socks off.  If I’d had exactly this a few years ago, then things would have moved a lot faster for me, so pay close attention.

This is a reward for you for being a subscriber, no-one else will get this, and like I said this deal will only be for the first 100 people to claim it, so make sure to keep an eye on your email over the next few days.

As I said above, the money is (without a doubt in my mind) driven by having your own products you can sell.  At some point in the path that got me to where I am today, I realised that software has a much higher perceived value then ebooks.

Think about it.

Software is much sexier because it generally saves you time and lets you automate and do cool things that would normally have to be done manually or not at all.  Usually not at all.

I’ve found that people are more likely to part with money for software than they are for ebooks or videos – with very few exceptions.

So what I’ve done for you is I’ve arranged for a group of developers to provide you with a high quality software package each and every month.

Each month you will have at least one new really cool product that with a little tweaking you can call your own.  By tweaking, I mean renaming.  And I’ve made sure it’s easy to do too.  The software will usually be a PHP script or a WordPress plugin, but not always.

Let me explain what you can do with a product like this.  I’ll give you an idea.

When I release a new product, I usually run a cut price nickel sale to engender some interest, get the market seeded with the product, and attract affiliates.  Word gets around and I typically make $2,000 – $3,000 in a couple of days and then see a steady trickle of sales after that once the official site goes live and affiliates start promoting.

It’s really cool, and there’s absolutely no reason why you shouldn’t be able to do this too.  I’m not a developer, I pay other people to do the coding for me, and that’s exactly what I’m offering you too.

I come up with the ideas, I pay developers to come up with the product, and you get to do almost anything you like with it.

All for a fraction of the price it would have cost you if you’d done it on your own.

More importantly you haven’t had all the heartache and pain that comes with dealing with developers.  Please believe me when I say that it can be a nightmare to find someone who will do what they say when they say they will, and the fact is most developers just don’t get sales and marketing and will tell you so.

That can make it very hard to get a finished product that meets the bill, and I’ve certainly had more than my share of frustrations over the last few years.

You can easily avoid all that heartache simply by allowing me to take all the hassle out of it and letting you take all the profits.

The deal I’m setting up for you is to offer you membership to a new site that will give you at least one brand new software product each and every month with almost completely unrestricted Private Label Rights.

In fact there’s only TWO very reasonable restrictions for the products you’ll get from me.

#1 – You can’t sell or offer PLR to any of them.
#2 – You can’t offer them as part of a mass product membership, paid or otherwise.

The reason is simple – that’s what I do.

In most cases, one sale a month of just ONE product will pay for your entire membership – you’ll be getting a new one EVERY month.

Even if you decide to give the product away in return for a name and email address, or as a loyalty bonus to your existing subscribers, you’ll still make money on the deal when you promote other products.

And because I’ve made sure it’s EASY to rename the product, you can call it anything your imagination can come up with to differentiate your version.

To me this is a no-brainer, especially at the special deal price I’m offering to just 100 people.  I just wish I’d had something like this when I got started a few years ago, it would have made life a lot simpler.

There’s one other point I want to make before closing.

Some people say that having the same product as 100 other people is no good because you’ll all be competing with each other.  I used to think the same thing – let me put you straight on that.

First of all, I’m supplying all the products without a name.  The product name is the BIGGEST differentiator to any product, so by not supplying you with any idea of a name, you’ll have to use your imagination to come up with something that works for you.

Secondly, the marketplace for software is HUGE!  The chances of anyone spotting that you’re selling the same product is unlikely.  The closest you’ll get is someone might notice and compare features, but a bit of creative thinking will give you the edge.

Finally, and this is an eye-opener if you’ve never seen anyone say this before.  The product isn’t as important as the marketing.  You may be sceptical about that, but I know 100% for a fact that it’s true, and that most marketers won’t tell you that.

You pitch the product right, you generate traffic to your site, and you’ll make sales.

And as I said, just ONE sale of ONE of the products per month will pay for your membership.  And each month you’ll have another product you can market which will give you nice steady growth.

Okay, that covers all I want to say for now for part 1 of my 2010 Challenge to get you into “the game” –  all based on what you’ve told me you want and what I know you need.

Parts 2 and 3 – training and traffic – will come over the next few weeks.  I hope you understand that I had to get part 1 running first to generate the initial income needed to fund the other parts.  (Frank Haywood Projects Rule #1 – All projects must fund themselves ASAP.)

There’s no doubt in my mind that the total three part package will put money in your pocket.

Okay?

Watch for another blog post and another email tomorrow.  The product membership will be open in the next couple of days – in fact as soon as I can get the last few wrinkles sorted out.

And of course as well as the very low price, there’s also a bonus for the 100 people who take up this special membership offer.

More on that tomorrow.

-Frank Haywood

Posted by Frank Haywood in internet business, Product Ideas

Focus Your Efforts, And Watch Your Income Increase

Lots of people have trouble creating a product and then getting it all set up for sale.

A lot of the time it’s because they get distracted and lose focus or even have a better idea and end up dropping what they were working on.  I know because I’ve been there, read the book, seen the film and got the t-shirt.

Maybe you’ve had the same problem.

The good news is it’s easily fixable once you have good reasons for wanting to fix it, and I think I’ve got the answer for you.  This should help you keep focussed by giving you a tangible incentive to do so.

Take a look at this video on 30 Day Projects and let me know what you think.

http://www.frankhaywood.com/30-day-projects/

-Frank Haywood

Posted by Frank Haywood in internet business

8 Weeks – Join Me

The first opening to spend 8 weeks with me is now officially live.

In case you’ve only just joined my mailing list, or you missed it, I’m putting aside 8 weeks starting on the 4th Jan 2010 so you can call me and ask me anything you like that will get you to where you create and launch your first product.

There are 10 7 slots available that include 12 months of a brand new autoresponder service I’ve negotiated for you (worth $180), ALL my products released so far and up to 28th Feb 2010 (worth more than $300), plus 8 weeks of my time where you get to call me and ask anything you like about creating and launching a product.

So you get to ask me about product creation, list building, copywriting, how to approach potential JV partners, autoresponders and so on.  I’ll answer you to the best of my ability, but most importantly I’ll answer you TRUTHFULLY and hold nothing back.  If I can see something is a bad idea, I’ll tell you so.

Without a doubt there’s a certain way you should approach your online career, and most people get it wrong.

I will help you get it right – IF you listen to me and follow my advice.

I’ll tell you for free that when I started a few years ago, even though I thought I was pretty smart about it (watching what other marketers did rather than doing what they said), I still got a lot of it wrong.  I now see that at the time it was just dumb luck I survived that first year and that it was all hanging by a thread.

Now every new project I work on, I approach differently.  Every time I read someone else’s sales copy, I know what’s going on.  Every time I see a new product on the market, I know what the angle is.  And I REALLY know how to get the marketing “buzz” going…

So…

Do you think it’s your time?

Would you like to become a player instead of a spectator in the new year?

Then click the link below and join me.

Update: Three spots gone, 7 remaining.

 

8 Weeks

-Frank Haywood

Posted by Frank Haywood in internet business

Pump Me For 8 Weeks

This is a follow on from yesterday.

A couple of weeks ago I was chatting to a new friend on Skype, and I slowly realised he was pumping me for information.   I’m 99% sure it wasn’t intentional. 😉

After an hour or so, he said “Oh, I wish I’d recorded all this!”

“But you’ve been taking notes, right?”

“Yes.”

That was when I had this urge I felt a couple of years ago.   At the time I said I’d probably never do it again as it’s so time consuming, but here we are again.

That urge is to help people directly and personally.

So what I’ve decided to do is to put aside January and February and make myself available for you. You can call me almost any time you like (as long as I’m not asleep) on Skype.

You can then ask me any questions you like about Internet Marketing, Product Creation, Autoresponders – anything that will get you to the point where you create and launch your first product if you haven’t already done so.

I’ll tell you now (believe me or not) YOU can create a brand new product in a couple of days, even in just a few hours, and have the web site up and ready for sales within a week EASILY once you know what you’re doing.

To put this into perspective, a couple of years ago, I did an exercise called “Seven Products In Seven Days”.  I failed as I only got four products created (including web sites, sales pages, autoresponder, etc), but I still saw it as a huge success.  At the end of it I was shattered – but I proved to myself and to everybody else how quickly you can get things done when you really try.

And of course I had four new products, two of which I sold, and gave the others away as list builders.  I’ve since decommissioned or reworked them into other products as bonuses.

You can do this kind of thing too.   Yes you need a few technical skills, but it’s nothing that isn’t learnable by most people.  Like the saying goes “If you can program a VCR, you can do this.”  (Yes, I know VCRs have been replaced by DVRs and that they’re a lot easier to use, but you get my drift.)

The technical stuff is NOT that hard, and you can always outsource it if necessary.

But what IS hard is the marketing bit, the grabbing of people’s attention, the build up of excitement, the ability to get people to do what you ask them to do.  Of course there are ways of dealing with everything, but if you don’t know where to start, you never will.

What I did was I bought my way in.   I paid some experienced marketers to help me through the beginning.  In fact I’ve spent tens of thousands of dollars in learning since I got started four years ago.

Don’t worry, I’m not asking you for tens of thousands of dollars, or even the couple of grand one of my friends suggested to me, or even the grand he then backed off to.

You can afford this, I’ve priced it VERY low.

The “catch” (if you can call it that) is I’m only going to take a few people.   Obviously I can’t take on 500 people and talk to each of them whenever they need, but I can take on you and 9 other people without breaking a sweat.

I want to make something clear though.  This is NOT coaching.  This is more like consultancy, where you ask me and I’ll tell you.

Much better really when you stop to think about it.

However, having said that…   If you were to ask me what the first steps you needed to take were, I’d tell you.  And if you then asked me to give you some tasks and instruction to get you going, I’d do that too.   😉

The focus of this consultancy is on product creation, list building, copywriting, how to approach potential JV partners, autoresponders and so on, which is where I have my skill set.  For instance it’s no use asking me about CPA or Forex as I have no experience in those areas.

If you want in, then it’s first come first served.  Remember I’m putting aside two whole months of my time just to speak to you personally.  Yes, I’ll give you tasks if that’s what you need of me, and I can also provide learning or at least point you in the right direction.

As if that wasn’t enough, I’ve put together a very special bonus.  I’ve made arrangements that the first 10 people will get 12 months access to a brand new and excellent autoresponder service – 10,000 leads per month.  (I’ll be flipping all my mailing lists to this new service in the new year.)

The value of this alone is $180.

And as if that wasn’t enough, I’m also throwing in all my products released so far and up to 28th February 2010.  The value of that bonus is worth more than $300.

In all that’s a REAL $480 worth of bonuses at least, that’s not some figure based on products that aren’t being sold – we’ve all seen that going on, right?

If you want all of this, then the first 10 people can get my personal attention for 8 weeks from January 4 through February 28, 2010 for a mind-bogglingly low price of… [EDIT]

I’ll tell you tomorrow at 3.00pm GMT (10.00am EST).

-Frank Haywood

Posted by Frank Haywood in internet business

Work With Me For 2 Months

Would you like to work with me for 2 months? With direct access to me when you need it, via Skype? Then read on.

When I first started down this business path a few years ago, I realised fairly quickly that I couldn’t do it all on my own. There was too much to learn and I floundered.

I quickly realised I needed help and so I went to a couple of seminars, signed up to a coaching programme and formed a mastermind group.

That realisation that I was stuck and then having the guts to admit it to myself was one of the cleverer things I’ve done. (I’ve done some pretty stupid stuff, but you live and learn.)

I think that the one thing that I can attribute most of my success to was the coaching programme, but also being able to talk to other people in the mastermind group was good too. The group lasted about 4 months before we all went off to do our own thing, but I made some good friends, and still talk to some of them fairly regularly on Skype.

It’s been good. I wouldn’t be where I am today without that – I’m fairly certain I’d be all washed up by now, dreams shattered.

Instead I have quite a few products out there, several good working relationships and some solid plans for 2010.

It doesn’t all happen at once. It takes time. But looking back I now know that if I’d had someone knowledgable I could have turned to when I needed it, even for a short space of time, it would have made all the difference, and I’d be a lot further down the road than I am now.

In fact, I didn’t really need the coaching, I just needed to able to talk to someone who’d been there before me so I could ask what to do next. Yeah I know that sounds a bit like coaching, but there’s a subtle difference, believe me. The coaching programme I was on was in a set format, very rigid – weekly webinars followed by a mass Q&A session once a month, where we all had to sit in a queue to ask questions. Not great.

What I needed was someone I could turn to regularly, someone who I could ask questions of, as and when I needed to, and not have to wait a month for the next chance.

It would have made all the difference early on.

Now… I’ve always wanted to help other people, and over the past few years I’ve quietly helped a few people here and there where I could. I knew it wasn’t always enough, and really wasn’t that good because I’ve been too busy to do it properly.

So this is what I’ve decided to do for you if you’ve read this far.

I’m putting aside the whole of January and February so you can tap me up on Skype and ask me anything you want about Internet Marketing related stuff like product creation, list building, copywriting, how to approach potential JV partners, autoresponders and so on.

Effectively you’ll be working with me for 2 months, and will have the same kind of access to me that my existing JV partners and friends have.

At this point I reckon you’ll be thinking “How much is this going to cost me?”

Well, I told one of my friends what I wanted to do and he said “How many people you going to do this for bud?” I replied “10, but from experience I could probably take up to 15.”

“Two grand a head.”

“Nope,” I said “that’s more than I want to charge.”

“Well I’d charge at least a thousand, but that’s the least I’d do what you’re talking about, it’s crazy to do it for any less, it will take up virtually all your time. Think about people calling you all hours of the day.”

Hmm…

Well I don’t want to charge that much, but I can see his point. So I’ve had a think and I reckon I’ve come up with a good compromise that will keep the price low enough to be affordable to you.

I’m still mulling it over in my head, and please just bear in mind that I can only do this for a few people. I know that if you’re one of the lucky ones, you’ll see it as one of the best decisions you ever made, and from my perspective I’d love you to come join me.

I’ll tell you more about it tomorrow.

-Frank Haywood

Posted by Frank Haywood in internet business