The 2010 Challenge

This coming year I’m going to help you in three ways.  At least.

In response to a survey I did in the middle of last year, it seems there are three things that concern most people, so I’ve set myself a challenge to provide all three, and get you into “the game”.

This is what I’ve been told by people over and over again.

#1 – You WANT your own product to sell, and preferably not another ebook found in some enormous PLR library that’s already being touted by thousands of people.

#2 – You WANT to be given a plan for online success, and you want it to be step by step and clearly achievable.

#3 – You WANT to know how to generate traffic as you realise it’s the life blood of any web site.

Based on those three desires that YOU’VE told me, that’s what I’m going to give you.  Taking my own advice about 30 day projects, I’ve broken the plan down into achievable chunks, and the first part is coming sooner than you think.

If all goes well in the next couple of days, then 100 (and ONLY 100) fast movers will get access to the first part of my plan in a deal that I think will blow your socks off.  If I’d had exactly this a few years ago, then things would have moved a lot faster for me, so pay close attention.

This is a reward for you for being a subscriber, no-one else will get this, and like I said this deal will only be for the first 100 people to claim it, so make sure to keep an eye on your email over the next few days.

As I said above, the money is (without a doubt in my mind) driven by having your own products you can sell.  At some point in the path that got me to where I am today, I realised that software has a much higher perceived value then ebooks.

Think about it.

Software is much sexier because it generally saves you time and lets you automate and do cool things that would normally have to be done manually or not at all.  Usually not at all.

I’ve found that people are more likely to part with money for software than they are for ebooks or videos – with very few exceptions.

So what I’ve done for you is I’ve arranged for a group of developers to provide you with a high quality software package each and every month.

Each month you will have at least one new really cool product that with a little tweaking you can call your own.  By tweaking, I mean renaming.  And I’ve made sure it’s easy to do too.  The software will usually be a PHP script or a WordPress plugin, but not always.

Let me explain what you can do with a product like this.  I’ll give you an idea.

When I release a new product, I usually run a cut price nickel sale to engender some interest, get the market seeded with the product, and attract affiliates.  Word gets around and I typically make $2,000 – $3,000 in a couple of days and then see a steady trickle of sales after that once the official site goes live and affiliates start promoting.

It’s really cool, and there’s absolutely no reason why you shouldn’t be able to do this too.  I’m not a developer, I pay other people to do the coding for me, and that’s exactly what I’m offering you too.

I come up with the ideas, I pay developers to come up with the product, and you get to do almost anything you like with it.

All for a fraction of the price it would have cost you if you’d done it on your own.

More importantly you haven’t had all the heartache and pain that comes with dealing with developers.  Please believe me when I say that it can be a nightmare to find someone who will do what they say when they say they will, and the fact is most developers just don’t get sales and marketing and will tell you so.

That can make it very hard to get a finished product that meets the bill, and I’ve certainly had more than my share of frustrations over the last few years.

You can easily avoid all that heartache simply by allowing me to take all the hassle out of it and letting you take all the profits.

The deal I’m setting up for you is to offer you membership to a new site that will give you at least one brand new software product each and every month with almost completely unrestricted Private Label Rights.

In fact there’s only TWO very reasonable restrictions for the products you’ll get from me.

#1 – You can’t sell or offer PLR to any of them.
#2 – You can’t offer them as part of a mass product membership, paid or otherwise.

The reason is simple – that’s what I do.

In most cases, one sale a month of just ONE product will pay for your entire membership – you’ll be getting a new one EVERY month.

Even if you decide to give the product away in return for a name and email address, or as a loyalty bonus to your existing subscribers, you’ll still make money on the deal when you promote other products.

And because I’ve made sure it’s EASY to rename the product, you can call it anything your imagination can come up with to differentiate your version.

To me this is a no-brainer, especially at the special deal price I’m offering to just 100 people.  I just wish I’d had something like this when I got started a few years ago, it would have made life a lot simpler.

There’s one other point I want to make before closing.

Some people say that having the same product as 100 other people is no good because you’ll all be competing with each other.  I used to think the same thing – let me put you straight on that.

First of all, I’m supplying all the products without a name.  The product name is the BIGGEST differentiator to any product, so by not supplying you with any idea of a name, you’ll have to use your imagination to come up with something that works for you.

Secondly, the marketplace for software is HUGE!  The chances of anyone spotting that you’re selling the same product is unlikely.  The closest you’ll get is someone might notice and compare features, but a bit of creative thinking will give you the edge.

Finally, and this is an eye-opener if you’ve never seen anyone say this before.  The product isn’t as important as the marketing.  You may be sceptical about that, but I know 100% for a fact that it’s true, and that most marketers won’t tell you that.

You pitch the product right, you generate traffic to your site, and you’ll make sales.

And as I said, just ONE sale of ONE of the products per month will pay for your membership.  And each month you’ll have another product you can market which will give you nice steady growth.

Okay, that covers all I want to say for now for part 1 of my 2010 Challenge to get you into “the game” –  all based on what you’ve told me you want and what I know you need.

Parts 2 and 3 – training and traffic – will come over the next few weeks.  I hope you understand that I had to get part 1 running first to generate the initial income needed to fund the other parts.  (Frank Haywood Projects Rule #1 – All projects must fund themselves ASAP.)

There’s no doubt in my mind that the total three part package will put money in your pocket.

Okay?

Watch for another blog post and another email tomorrow.  The product membership will be open in the next couple of days – in fact as soon as I can get the last few wrinkles sorted out.

And of course as well as the very low price, there’s also a bonus for the 100 people who take up this special membership offer.

More on that tomorrow.

-Frank Haywood