private label rights

Feedback From PLR For SmartDD LITE

There’s been lots of feedback for Private Label Rights for SmartDD LITE. The way I always look it is, for every 1 person that makes a comment, there’s 100 others thinking something similar.

So there have been suggestions in pricing going from $18 (!) all the way up to $197.

The figure that Paul and I had in mind was $297 per licence which I mentioned earlier this year (keep reading, that’s not the price we’re going to use). With a little effort, you could start to see a return on your investment within a month or less depending on how you approach it.

The reason we chose that price was because:-

#1 – It would remove those people who weren’t serious or who “don’t get it”.

#2 – It would increase profitability for those people who *are* serious as they would be loathe to sell at ridiculously low prices.


Knowing that $297 was a little bit of a shock for *some* people, even though it’s a sure fire way of keeping the price and the profits up for those that buy, we decided to listen to what people have said, and so we’ve decided to consider a lower price

And another but…

Rather than keep the licencing fairly loose while selling at $297, if we’re going to sell at the lower price, then we would do what some people have suggested, and put some provisos in the licence to make sure that people don’t shoot themselves and other buyers in the foot.

I would like to point out the natural and inevitable conclusion of a price war between two (or more) sellers.

You BOTH go out of business, and the customer can’t get what they want any more.

Nobody wins. When the dust settles, the final seller is making pennies on their sales, and the market has been trained to expect a very low “going price”.

Been there, done that, never going there again. It’s a fools errand.

I’d also like to do a bit of explanation here too.

It seems that some people don’t understand the sometimes subtle difference betweeen Resale Rights, Master Resale Rights and Private Label Rights when applied to digital products.

Rights Meanings

Resale Rights (RR) typically allows you to resell the product, but not confer the rights to resell onto your customers. So you can sell, but they can’t.

Master Resale Rights (MRR) typically allows you to resell and pass on the rights to resell to your customers and so on.

Private Label Rights (PLR) typically allows you to resell the product, rebrand it, call it your own, but doesn’t allow you to sell PLR yourself. Sometimes you *do* have the rights to resell with PLR.

White Label Rights (WLR). Quite rare, but I thought I’d include this. Typically, licencing of the product is held by the product owner and the reseller is granted a set number of times they can resell to their own clients while rebranding the product so that it looks like their own.

This usually applies to service type of products (but not always) such as an autoresponder service you can sell to your client as if it were your own. To the client it looks like it *is* your product as it’s often hosted on your domain.


In order, MRR will see the price of a product plummet to a dollar within a week (the bottom feeders as someone mentioned), RR will usually see the product keep its price, although you are sometimes allowed to give the product away which can be useful as a list builder in giveaways etc. Because new customers can’t compete with you by reselling, the price doesn’t come down.

PLR normally sees the product hold its price unless the right to sell PLR is given in which case like MRR it quickly plummets to a dollar.

WLR products will always hold their price as it’s controlled by the product creator.

So those people that bought Resale Rights for SmartDD LITE at a snip way back in April should have made their money back many times over because of their customers inability to resell and compete with them. (If you didn’t, what do you think you’re doing wrong?)

This offer is now for PLR, which as you can see above is quite different.

Taking on board what people have said, here are my provisos with PLR for SmartDD LITE which differ from normal PLR.

#1 – You must rebrand.
#2 – You must not use my name (or Paul’s) or mention SmartDD or SmartDD LITE.

That’s it. That will hold the price for you and weed out the bottom feeders.

To rebrand, you can fairly easily use a text search and replace, and do a rename in all the PHP files, and in the docs. You might have to edit a few screen shots, or do a few yourself. Additionally you could tweak the CSS files to change the colours and layout.

Alternatively, you can get someone on ScriptLance to do a more professional job for you including a complete redesign of the appearance probably for less than $100. Which to my way of thinking is a lot less hassle.

A few other thoughts.

I know some people will say to themselves “Well what’s the value of a product like this given the market – isn’t it over saturated?”

My answer – Nope the market isn’t over saturated. The market is HUGE and growing bigger every day, and I don’t have the resources to cover it all. If you really think it’s over saturated, do a bit of promotion for SmartDD and see what happens. 😉

Here’s an example.

The other day while on Tim Knox’s blog, I saw a post by Tim answering a subscriber question which showed perfectly how a lot of people still don’t know anything about digital delivery and how it works.

Just because *you* may know all about digital delivery (or any other subject) doesn’t mean that everyone else does. We all make the mistake of thinking something is common knowledge just because we know it and the people we hang out with know it too. That’s not true.

And we all undervalue the information in our heads when in reality it’s a gold mine if handled properly.

Anyway, back on track and let’s get this ramble finished.

Your comments made me stop and think about pricing. I sort of expected that.

I had a chat with Paul and we don’t want to give PLR away. But by the same token we don’t want to make it so expensive that no-one buys.

Going back to the value we believe SmartDD LITE is worth, Paul and I expected total revenue from the sale to be about $3,000 – that was our target – $297 x 10.

We’ve come to a compromise. We’ve made some concessions. You’ve read the two provisos we’ve added above.

We’re going to run a “nickel” sale for PLR. We’re going to start the sale at a much lower price and we’ve also halved our revenue target.

But, the incremental price isn’t going to be a nickel. We’re going to make it higher than that.

We’ve decided to sell 20 copies instead of 10, thereby reducing the cost of each copy.

As usual, first in gets the best price, but the final price on the 20th copy still won’t be outrageous by any means. We’ll run the sale until all copies are gone or 48 hours have passed, whichever comes first.

If you’re interested in this, stay tuned. I may throw in a couple of other nice little freebies that will make you a very happy bunny, so let’s wait and see what happens.

-Frank Haywood
P.S. I know I said I’d run it on the 16th, but I’ve had a nasty end of Summer cold that’s knocked me for six and I haven’t been able to trust my brain while I’ve been taking Ibuprofen. While it makes me feel better, it always wrecks my ability to think clearly, so I don’t like to take any chances…

Posted by Frank Haywood in internet business


On Tuesday 16th September, I’ll be making available 10 Private Label Rights (PLR) licences for SmartDD LITE.

The PLR licence will allow you to do what you like with SmartDD LITE other than sell PLR yourself.


Well…  How much should I charge?  Leave a comment and let me know.

If I don’t get any comments I’ll choose a price depending on what I believe it’s worth.  I already have a price in mind that I believe is fair, but I’d like to see what you think.

The sale will be first come first served.

-Frank Haywood

Posted by Frank Haywood in internet business

How To Turn PLR Into Cash

I’d like to share something with you today that I spent thousands learning. Literally.

I joined a mentoring programme that cost me $6,000 to learn this.

Well… okay I learned a lot of other stuff too, but this really stuck with me as I had one of those “aha!” moments when I was introduced to the concept.

Here it is. It’s in two easy to digest learning chunks.



#1 – A project to create and launch a new product should last no longer than 30 days.

#2 – Only work on ONE project at a time, and focus ALL your effort on that one project. No distractions.

That’s it. If you stick to that, then you’ll start to see revenue after 30 days.

For most people, doing just those two things will give them more success than they’ve ever had.

Do you think this would apply to you too?

It certainly did for me. In fact this was a turning point for me when I learned those two things.

Of course there’s more than just those two things to learn here, and I think it’s better if I illustrate what I mean by them. Let’s see how things can very rapidly go wrong if you don’t follow those two simple ideas.

Imagine you had 2 great project ideas, and you decided to start work on them both at the same time.

Day 1 – You spend a couple of enthusiastic hours on the first project, and then find you run out of steam. It happens to everybody.

So you take an hours break (or two) and then decide to do some work on the second one.

Off you start, just as enthusiastically, and then find you quickly run out of steam on that one too.

So you take another break and decide to leave any further work until tomorrow.

Day 2 – Lots of distractions today (we all get them) and you take a look at both projects for 30 minutes, but don’t really get anything done.

Day 3 – You spend some time thinking about the two projects, but can’t decide what to do with them.

A few days pass…

Day 8 – You decide to pull your finger out and get some work done on those two projects.

You sit down, look at the first project, read through what you’ve already done and decide you don’t like it. So you start again from the beginning. It takes you 30 minutes just to get into the right frame of mind, and before you know it, two hours have gone by and you’ve hardly done anything new at all.

You now feel a bit fed up, and look at the second project. You decide not to make any changes as it just wastes time, you’ll go with what you already have. It takes you another 30 minutes or so to get into the “zone” for this second project, and you decide to take a break.

You get back an hour later and realise you’re not feeling too enthusiastic about it all right now, and you’ll look at it tomorrow or the next day.

Day 14 – In a burst of productivity you manage to get in a good solid five hours of work on the first project.

You feel really pleased with yourself and decide to order some web graphics for the sales page.

You decide to have a go at working on the second project, but it takes you an hour to get to grips with it all again as you can’t remember much of what you were thinking when you first came up with the idea and now you’re beginning to lose faith in the product idea altogether.

You promise to spend some serious time tomorrow looking at it.

Day 17 – You look at the second project for an hour and then do another hours work on it. You’re not really any further forward, but you feel you’ve “done a bit”.

You’re getting a bit fed up with this idea now.

Day 21 – OMG! You’ve had a GREAT idea. This will be a *killer* product. You can’t stop thinking about it, and sit down and write loads of notes while it’s still fresh in your mind.


While thinking about the product, you realise it’s really TWO products, so you write notes that separate the two ideas out. This is great stuff, and you’ve been missing this enthusiasm in the other two projects, which you now realise weren’t so great after all.

Day 22 – You’ve got everything down, but you’re not sure what to do next and where to go. You decide to think about it some more and leave any further work a couple of days.

Day 26 – You look at the two new projects. Nothing happens and no new work gets done.

Day 27 – The graphics you purchased for the first project come back from the designer. You’d forgotten about those.

You like them so much you decide that you don’t want to waste them, and that the first project wasn’t so bad as you thought it was. You do some work on it and realise it’s actually quite a good idea and you’ve had some new thoughts about it.

You do a couple of hours work and then spend 3 hours making a 5 minute video for the sales page.

Day 30 – Having gotten bored and come to a full stop again, you start to look at the third project again. Nothing. So you look at the second project. A few ideas come to mind and you do a little work on it before stopping.


And that’s how it goes. You’ve taken 30 days and you have zero income for your efforts.

The reasons are (I hope) clear.

#1 – You didn’t set yourself a clear time frame for a project.

#2 – You were working on multiple projects at the same time and you were unfocussed.

Now I’m sure you’d agree with me that 30 days is plenty of time to put something together and create a product. If you’re not sure about that, then I can tell you absolutely that it is.

I did an exercise nearly 12 months ago that I called “7 Products In 7 Days”. I failed to achieve my target of 7 products, but guess what? I created THREE in 7 days.

And as someone pointed out afterwards, I didn’t just create the 3 products, I also did the sales copy and put the web sites together too in that time.

If I’d left the sales copy and web sites out, then I could have achieved the orginal target easily.

That’s what can happen when you have FOCUS, and only work on one project at a time.

Now here’s something I have to point out to you. I didn’t do those 3 products from scratch. I used PLR (Private Label Rights) material for 2 of them, and the other one was work I already had sitting on my hard drive that I decided was a product in its own right, so I released it.

Two of those products I gave away, and have been very popular as list builders, the other I sold for $5, and I’m still getting sales nearly a year later. In fact the whole exercise was very fruitful for me.

And I only scratched the surface.

If you’ve never used PLR to create a product, then I have to ask you a simple question.

Why not?

Let’s go a bit further and kick it up a gear. How would you like to learn how to make a few thousand in less than 30 days?

If you’ve never done anything like this before, then I can tell you now that it’s like alchemy.

You take base material and turn it into gold.

IF you have the right formula to follow…

Well I can point you in the right direction.

I can show you where you can discover the path to being able to replicate this method and create one or more new products each and every month. AND THEN be able to immediately turn those new products into money.

It really IS a kind of magic.

And I know someone who is performing this alchemy on a regular basis.

A guy by the name of Richelo Killian (pronounced Reesh-uh-loo) is now selling this magic for what I believe is a steal. Remember I paid $6,000 to learn this stuff about 18 months ago, which was money WELL spent for the hundred thousand dollars or so I’ve earned since then just using these methods.

Now I KNOW some people are going to say “it’s too expensive”. And ironically, THOSE people are the very ones who need this method the most.

Well, for the inevitable few who would say they can’t afford it, Richelo actually gives you his 16 step method on his web site for FREE.

He doesn’t give you the *detail* for free mind you, but if you already have an idea of what you need to do, you can go get the same step by step method he uses just by visiting his web site.

If you then want to take it further, you can purchase his entire 12 session course on how to do it.

Come on…

If you knew how to take a PLR product that you had full rights to amend and call your own and then turn it into cash in a few days, wouldn’t you do it?

Wouldn’t you be doing it already?

You owe it to yourself to spend the few minutes it will take you to ponder what Richelo has to offer. Especially if you’ve had the same kind of problems that so many other people seem to have in getting started online.

Before you go take a look, there’s one last thing I want to point out to you, as I think Richelo could and should actually sell this one bonus item on its own.

He calls the value priceless, but I think I could actually put a price on the worth of this one bonus as worth at least hundreds of dollars a month. I think he’s crazy even offering this as part of the package – it really is a case of over delivering.

Every two weeks, he holds a live Q&A call where you can ask him ANYTHING related to either PLR OR Internet Marketing in general. The call time is from 2 to 4 hours, and if needs be, he runs it even longer.

I REALLY hope you can see the huge value in that.

Listening to questions from like minded people as yourself, and hearing the answers back is worth a small fortune. While you may have questions of your own you can ask, I’ve personally found it invaluable to hear what might be troubling other people, and what the solution is.

It really is a KILLER bonus. And it’s not the only one.

I strongly urge you to go look at the offer, I really don’t think I could provide much better if I did it myself, and like I said, you OWE it to yourself to check it out.

-Frank Haywood

Posted by Frank Haywood in internet business

PLR Reports – Strange Complaints

Well, not a great deal of interest in this nickel sale, but personally I think it’s one of the best I’ve done. I think it may be the cut and paste sales copy I’ve used rather than write my own. It’s certainly food for thought.

Lesson for me: Stick with my own sales copy.

When it’s over I’ll be selling the bundle for $47 with a substantially re-designed sales page of my own, and I’ll likely give away my own personal versions of the reports edited to my own style as a bonus for one or more of my other products. Master resale rights PDFs only of course, not PLR.

Lesson for you: Re-use material wherever possible.

Here’s a strange thing. I had two people unsubscribe from my blog notify list and write to me complaining about this sale, but not about what you might expect – it certainly took me by surprise.

The gist of the complaints were that they weren’t impressed that I was selling unrestricted PLR to these reports at such a low price. And that I was giving PLR a bad name.

Well, that’s the point of a 24 hour sale for your subscribers isn’t it? Sell it so cheaply that it’s almost being given away, then afterwards, sell it at a price that reflects its true worth. People like you for it (usually), and will remain subscribers (usually).

PLR material is very valuable if used in the right way, many people just don’t know how to use it though. I guess that’s why those people are complaining about the low price – they know its true worth and feel that I’ve devalued it. Not so. All I’ve done is share something at a low price now that will hopefully bring me in more traffic as the people that use it build their lists and promote my products.

You build your internet business and hopefully I’ll get to build mine too.

Yes I DO know the true value of PLR – I’m a member of 2 monthly PLR sites, and glad of it!

Anyway, last chance at this price. Today at 3.00pm, the sale ends and the price on the bundle of PLR reports goes up to $47.00.

-Frank Haywood

Posted by Frank Haywood in internet business