10 Tips To Get People To Promote For You

Just recently, I've had someone contact me about promoting their new ebook. I was impressed with something they'd done earlier this year as it was new and unique and quite a good read too. Something I was happy to let other people know about. As far as I can tell, the new ebook is more of the same - ie it's the same subject with more detail in it. And it's more expensive. My curiousity was satisfied with the first product, and I don't intend to buy more of the same as my existing knowledge together with what was in the first book enables me to fill in any gaps. Or so I believe.

Just recently, I’ve had someone contact me about promoting their new ebook. I was impressed with something they’d done earlier this year as it was new and unique and quite a good read too. Something I was happy to let other people know about.

As far as I can tell, the new ebook is more of the same – ie it’s the same subject with more detail in it. And it’s more expensive. My curiousity was satisfied with the first product, and I don’t intend to buy more of the same as my existing knowledge together with what was in the first book enables me to fill in any gaps. Or so I believe.

That person has contacted me in no less than 3 different ways. And not ONCE was I offered a copy of their new ebook for review. And until I have read it I won’t promote it.

I could be doing them an extreme disservice here, but it just seems to me to be a case of them wanting me to either promote site unseen, or buy it myself. Well, like I said, from the sales letter it just seems to be more of the same, so it’s very unlikely I’d be interested in it. I may be wrong.

In complete contrast, I was sent an email two days ago by another person who I’ve promoted for before. They have quite an interesting product, something I’m definitely sure lots of people would want to know about (based on feedback I’ve had).

That person sent me a link to download it so that I can review it. They know I might say no because I have plans of my own in that area, and I’ve explained that to them. But I also think that I could work in that product too, as complementary to what I’ll be doing.

So I’ll be downloading it shortly and taking a look. If it’s appropriate, I’ll let you know. (That person is on my mailing list so they’ll be reading this, hopefully with a smile.)

The point I’m trying to make here is if you want something, then you have to give first. I’ve talked about the WIIFM (What’s In It For Me) before – you always have to look at what you believe the other person wants, and take care of that need.

You have much more chance of getting somebody to do something you want them to do then. It’s a basic emotional principle.

Here’s something else that I know some people might find strange. I’ve promoted products for no better reason than I like them. I’ve not taken my “cut” I’ve just said they were worth buying.

Sure you might find what looks like a cloaked link, but that’s just me click tracking to see what learning I can get from it. You know the kind of thing, I want to know are people as interested in something like this as I am? Or am I completely on the wrong track?

Lesson: If you want affiliates and JV partners to promote for you, there are some simple but very effective ways of achieving it. Sure, they might take a little extra time, but it’s well worth the effort if you get that all important partner in your niche to promote for you isn’t it?

But the first thing to bear in mind is, even though you do everything right, they still might say no, for any number of reasons. Don’t get hung up about it.

One of my mentors (Tom Beal, a great guy – my wife’s met him and likes him, so I know I’m right about that) has a very cool saying:-

Some will. Some won’t. So what? Next!

How To Get People To Promote For You

1 – Make It Easy For Them

If you make your potential affiliates or JV partners jump through hoops to promote for you, you’re dramatically decreasing your chances of them doing it.

Think about it.

They’re very busy people. Even if they *want* to promote your product, there’s only so much attention they can give you and it.

If it’s too hard, they won’t bother. Example: Just recently I joined a giveaway which may well be my last. I spent several hours having to fiddle around with stupid stuff that shouldn’t have been an issue, and I had to send emails to get them to explain what they meant by certain wording.

I stuck it out, and finally got my product approved on their site. It should have taken me 30 minutes, no longer.

2 – Don’t Turn Your Affiliates Off

Another example: I saw something that I was quite interested in and that I thought would be a good thing to do. Again, because it wasn’t clear on the site what I had to do, I sent a nice email to the owner. I received a very terse email back saying “sign up here”…

Hmm, okay. So I signed up. Once I’d signed up I was directed to a page that was stunning in it’s “turn off” qualities. Paragraph after paragraph of being told they only dealt with people who met certain criteria (list size, expected number of promotions etc.) and that I may be rejected. Well that did the trick for me.

I was out of there!

What was the site owner thinking of? How many potential affiliates and sales had they lost because of their elitist attitude?

Don’t ever make this same mistake, no matter how special you think your product might be. πŸ˜‰

3 – Be Flexible

Be prepared to offer things like 3-day or 7-day “specials”, or even in some cases your potential partner may ask if they can waive their commission in return for a further discount for their list members. Don’t turn them down if they ask for this, just make sure it happens somehow, even if it’s not in your normal site flow.

Make exceptions for those that ask. Even if you do a lot of work for them to set something up and they then don’t promote after all, you can re-use what you’ve done for someone else.

4 – Set Up A Wide Range Of Promotional Tools

This is almost part of #1, but deserves a mention all of its own.

Because people like to promote in different ways, make sure you have lots of different pre-done ads they can use. And make sure they can just copy and paste the relevant ad code and that if possible it also includes their affiliate ID. There are scripts that can do this for you.

Your pre-done ads should include (but not be limited to) email ads, text ads for forums and email signatures, Google ads, banners and other promotional graphics.

Again, make it as easy as possible.

5 – Offer Them Your Product Up Front

You’re approaching them remember? You Have To Give In Order To Receive. Don’t ever forget that.

Give them your product with no expectations. It doesn’t cost you anything unless it’s a physical product, and even then it’s only going to be a few dollars in shipping usually.

So give them your product without expectation. Make your email copy compelling so that they click through to take a look at your JV page. Then make your JV copy short and to the point, preferably with a 2 minute explanatory video. If they like, they’ll get back to you.

6 – Play At Your Own Level

The biggest mistake newcomers can make is to approach someone well known. How many people do you think do that every day? The larger marketers will only deal with people they’ve met, so unless you’ve gone to a seminar somewhere and struck up a friendship with them (and made them remember you), there’s zero chance of them even responding.

Find marketers or product owners at your own level. As you become better known, then it’s likely that they will too. Especially if you help each other.

If you’re pulling in customers from several different sources, and then sending them off to several other product owners, and they’re doing the same, YOU ALL WIN. I’ll write more about this another time.

7 – Don’t Ask Them To Ring You

It ain’t gonna happen. They’re way to busy to get involved with every time-sucking leech that only wants something from them. If you’re lucky and they’re in a good mood, they might write back explaining they don’t hand their number out to everybody that asks for it.

Some will have a phone number on their site. The chances are it won’t be them you get to talk to.

If, against this advice, you do decide to write to someone asking them to ring you, at the very least explain what it is you want to talk to them about. With details.

I regularly receive requests from people to “discuss a possible JV” with no details whatsoever. If I’m very busy, I don’t reply. I’m not being rude. Okay, I AM being rude, but when I have a lot on my plate, the last thing I want is distractions.

I usually have a lot on my plate, and I’m not alone in this.

If the distraction contains detailed information, then I at least feel the obligation to spend 10 minutes checking it out and writing a reply.

8 – Be As Personal As Possible

If there’s someone you really want on board, then make them a short and personal video (2-3 minutes) of you talking to them. This is incredibly powerful.

Even though the words themselves might be the same words you use for everyone else you do a video for, and you’re reading from a teleprompter, or have the script memorised, it doesn’t matter. The simple act of introducing the video with a direct “Hey! I’ve made this video for you John Smith. Yes you, John!” etc. really makes people sit up and take notice.1

If you received a video like this and the person sending it was friendly, personable and funny, wouldn’t you feel like you knew them? Wouldn’t you want to help a friend?

So in some cases (all if you have time), at least make a personalised page for them to sign up on, that refers to them by name.

Don’t over hype, respect people’s intelligence. (You should always do this anyway.)

9 – Remind Your JV Partner Or Affiliate

Once you have an agreement from them, remind them of it. Again, they’re just as busy as you are, and they might forget to do anything for you. If they say “yes, but not for a couple of weeks”, wait 12 days and then send them an email.

You’ll probably get “Oh dude, I forgot, I’ve been SO busy, I’ll sort something out for you this evening.”

10 – Don’t Let It Get You Down

Above all, if someone doesn’t promote for you, don’t get despondent. It doesn’t mean anything other than it wasn’t for them or they’re too busy, or they have their own plans in that area.

It’s not because they have anything against you. Usually.


When all is said and done:-

“Some will. Some won’t. So what? Next!”

Posted by Frank Haywood


Dave Lovelace

Great advice Frank. JV marketing is the most powerful tool available, especially when one has more time than money and needs to generate fast traffic and sales.

Your opening comments reflect an extremely important mind-set that newcomers really need to focus on. And that’s to understand that “me” should be eliminated from the brain.

It’s already understood (by your prospective JV partner) what’s in it for you. They already know that their promotion will help you (fill in need here). Get “me” off the brain when contacting them and focus 100% on how you can help them (1) make money (2) provide value to their subscribers to whom they have a relationship with (3) make working with you EASY and convenient.

Nice looking blog, by the way πŸ˜‰


Excellent advice.
It’s like prospecting, but in reverse.
You want to be part of the Inner Circle of the marketer.

I guess that one of the factors that motivate people to do things they should not is impatience.

Is like knocking doors, some will open others won’t.

Nice work, Frank.


Donna Maher

Frank, as always, your advice is ‘right-on’ and filled with actual, useable tips…

I agree with Dave… very nice looking blog, and aptly titled! You do help people to help themselves, which is part of why I actually visit and READ yours.

Thanks again, as always, your time and energy are much appreciated.


The Grumpy Old Chef

Hi Frank,

Very interesting and informative.

Now I finally know why, no matter how good the books I write are, they never sell a single copy.

I would never contact anybody and ask them for anything. That is totally rude.

I’ll also never attend a seminar.

I don’t even go to forums. LOL

I guess I stop writing. Problem solved.

Thanks for clearing up a lot of things for me.


Really well done Frank! We have some of the same sensitive spots, and some we vary on a bit. I promote for lots of companies. I just put up my website a little over a month ago, and I’m really surprised by the amount of traffic I’ve gotten. I put up another one several months ago, and don’t have nearly the traffic. The one from six months ago has a little over 2K hits, and my current one I just put up has over 20k hits, so I’m thrilled. The difference is the type of things I promote I think, and also the second one is a niche, but has a broad audience. I can appreciate the big guys are busy, but I’ll just bet you, me the little guy (gal) is a lot busier. I have no infrastructure and am doing everything they are trying to do, but alone and not with nearly the re$ource$ they have. So being thought of as time-sucking leech in number 7, just made me go back and look at #2, don’t turn your affiliates off. If they “the big guys” think of us “the little guys” as time-sucking leeches, let them promote their own stuff, cause me, the litte guy, ain’t got time for that mess (glances at point number 9).

Makes me grin and think of how IBM thought Bill Gates was a waste of their time and passed on buying full rights on his designs for the operating system he was building cause he was charging more for it, instead they paid him a lesser amount, cause he was nobody and they were IBM, let him build it for their use, and he kept the IP rights, and voila Microsoft πŸ˜‰ You go Bill!

But there definitely are some points you make that I wholeheartedly agree with. Point number one being a biggie. One of the affiliate networks I use have some companies that when they send me email for new banners and creative give me a link to click on that already has my affiliate ID inserted in. I click, I copy, paste, put it on my site, file their email and I’m done. Those who don’t do it when I have the time to go and log into their sites to get their info and do the rest of the drill I will, but those who put it into my email and make it simple, get posted on the spot, cause then I’ve got it off my list of things to do as well.

Point number one’s sister, Point number 4, yes, yes, yes! If companies would provide banners in every size so that we can use the ones that fit our sites construction, instead of giving us a handful of sizes they seem to like and expecting us to redesign how we do our site layout to accomodate them, they would get a lot more banners put up instead of text links, while the banners go to the ones who just happened to send the right size.

This is a great blog. Thanks for making it. It’s a keeper. Prints it off and keeps it. Recruiting affiliates is next on my agenda. This is very timely for me.

Frank Haywood


That’s great advice to add here. In fact I carry that mindset around with me in the real world too.

I look at stressed out people I need something from and see how I can make their day better. I know that a simple act of kindness with a few words makes my request from them go that much more smoothly.

(Nice blog yourself BTW.) πŸ™‚


Yes, that’s a way of thinking of it. If you get in the right mindset as Dave has said, it’s so much easier to get a response, even if its not the one you want.

Luckily for me, I’ve always had a lot of patience (mostly).


You’re just lovely!


Stop writing? I don’t want to hear that.

I tell you what IS rude – spamming! πŸ˜‰

But if you’re approaching someone who already sells online, then they know the score. They’re not going to be offended by what you might say to them.

In fact, if what you have is within their niche and right up their alley, they’ll probably thank you for contacting them!

You don’t *need* to go to seminars to be successful online, but there’s no denying it helps. There are lots of people making lots of money online and have never been to a seminar.

Forums. They’re time suckers aren’t they? I used to spend a lot of time in forums until I realised how unproductive it was. In fact I reckon the biggest posters are probably the ones making less money than anyone else. πŸ˜‰

However, you can spend a little time in a forum and make useful contributions, especially in your field of expertise – it doesn’t hurt. But I’ll never be convinced it’s the best way to spend your time.

But don’t stop writing! I tell you what. Send me one or all of your books (why did I say that?) and I’ll see if I can’t come up with a strategy for you.



Andrew Lock


I love the tip about making a personal video for prospective JV partners. I’d definitely take notice if someone sent me a video, it’ll cut through the emails for sure, and I’ll use that idea when I approach others.

Great post.


Great tips Frank, I have definately added this blog post to my favourites!

I love the final quote:

Ò€œSome will. Some wonÒ€ℒt. So what? Next!Ò€

Brilliant! Sally πŸ™‚

Steve Roberts

Hi Frank,
A bit ahead of where I am practically at, however a great post to use as a simple checklist in the near future when I am looking for partners.
As I only have a small list I like the advice about matching up with where you are at. I would imagine that while I might need to approach more people with small lists to get the numbers up, the list owners are possibly more approachable as they would be looking for as many opportunities as they can to grow their own list.
Thanks Again
Steve Roberts

Excellent advice Frank. And I particularly took up on the ‘personal video’ message and also creating a personal affiliate page for each Joint Venturer.
This might be useful to some people thinking of JV’ing – and it adds to your point about not approaching the ‘BIG’ list holders: approach at least 100 websites in your relevant niche, perhaps even more if you have the time, and be as pleased to attract people with a list of 200 as you are people with a list of 2,000 or 20,000. We all have to start somewhere with our lists.

Frank Haywood


Yes it’s a little thing really to do multiple videos. Once you’ve done the one, it’s easy to repeat them for different people, and well worth it for the wow factor.

You could even get a bit clever, and use the first 10 seconds to say hello to them personally, and then cut to a screen shot of something you want them to see, before cutting back to the main one of you talking.

That way you only need to do the screen shot and the last bit once, and just splice in the different intros. It’s easy with Camtasia to do that.


For some reason your post ended up in the spam! Lol. It’s a good job I check before deleting them. πŸ˜‰

It *is* a great quote isn’t it? It certainly keeps me going.


Bang on target! And the more people you help, the more they’ll help you.


I completely agree. You should always be pleased with whatever response you get from anyone. Disappointment leads to despondency, which will ultimately kill your business as you lose interest.

It’s a mind set thing. Be pleased with what you get and you’ll be happy. The happier you are, the more enthusiastic you’ll be, and the more you’ll work on your business. πŸ˜‰