How To Find Hot Niches With Dead Simple Market Research

Going on from my last post about market research, I’ve finally finished editing the video that shows you how you can find hot niches using a few minutes of your time and free tools from Google.

Google released a new search tool a little while back that pretty much tells you which niches people are searching for products to buy. It’s supposed to be used to assist AdWords users uncover keywords to match pages on their web sites, but you can also use it in reverse.

They don’t make it very obvious how to do that though and hide the link at the bottom of the page. ;)

The thing is, when you start using it you can quickly work your way down to a relatively quiet and valuable sub-niche with a little thought.

I say it in the video, and I’ll say it here too – it’s a gold mine!

This data is coming from the biggest database in the world, all pre-processed and packaged up for you. And Google are giving it to you for free.

No other market research tool can compete with Google – they know for a fact what products people are searching for – and they’re telling you where the hot markets are.

What I’ve done is uploaded a 15 minute video on how to do niche market research, and then I’ve put a much longer post about it which is a transcript of the video on the Warrior Forum.

You can read the post and the transcript, and get a link to the video and a downloadable PDF here:-

How To Find Hot Niches With Dead Simple Market Research

I hope you enjoy this, and if I get enough positive feedback about it on the Warrior Forum, I’ll do more.

If you like it and you’re a Warrior Forum member, then please say so on the forum. If you’re not a Warrior Forum member, then you should be – go sign up.

-Frank Haywood


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4 Comments

  1. Stan Craigie says:

    As always, Gold, worth way more than the price of admission!?

    I’ve looked at that link several times and thought ‘I must check that out’.

    From now on I’ll become a rabid link clicker.

    Thanks, absolutely brilliant.

    Stan

  2. TheNightOwl says:

    Heya Frank!

    Good to hear from you. I haven’t visited in a while.

    And I haven’t seen on the WF in a while, either.

    This video was really useful. Thank you.

    I’ve been trying to “master” (LOL) niche & keyword research for some time now… and I reckon I’m al-l-l-l-most there… This video was really cool in that regard for me. It helped.

    There was a follow-up comment (in the thread you posted to the WF) which mentioned that a complete absence of competition in the little bar is, in fact, NOT a good thing.

    The dude might have a point.

    So… add THIS site to the mix and it might help a little…

    http://adlab.msn.com/Online-Commercial-Intention/Default.aspx

    Now, obviously, if every man and his dog pounds this tool with 57 thousand queries an hour, then it’ll go to the same big ol’ toolyard in the sky as Overture shuffled off to.

    And how accurate is it? No idea.

    But it might help to spark something in the noggin when doing this kind of niche “divining”! :-)

    Thanks again for the vid; top work!

    Best,
    TheNightOwl

  3. Austin says:

    Hey Frank;

    Just read the WF post – great stuff. Like others have said – I use GKE regularly but hadn’t even noticed the new search tool. It is a gold mine for sure.

    Combined with Amazon bestsellers data there’s a ton of profitable niches to be had.

    Thanks :)
    Austin.

  4. Frank Haywood says:

    Stan:

    Thank you! It seems to have had a good response from everybody, so it was well worth the time out to do it when I could have been building web sites. ;)

    I think we all have these little nuggets in our head and take them for granted, but it’s only when somebody says to you “I didn’t know that!” that you realise it’s actually quite valuable!

    Of course lots of people will find it worthless because it holds no interest to them. One person’s junk is another person’s treasure.

    TheNightOwl:

    It’s nice to have you back! And I’m glad you found it useful and it came at the right time for you.

    As for that follow up comment…

    I tend not to get into arguments in public places so you won’t see me answering back in that thread… But he’s wrong. ;)

    As any of the IPK-ers know there are completely untapped niches just waiting for someone to attach their money hose. Just because people aren’t running Google ads doesn’t mean there isn’t money there.

    That’s a wonderful fallacy that keeps the competition away. Hehe. ;)

    Thanks for bringing up the MS commercial intent tool.

    I considered mentioning it in that video too and decided against it for two reasons.

    #1 – I didn’t want the video to run and run. It was about 5 minutes longer than I wanted it to be as it was.
    #2 – I think you can sometimes burden people with too much information which stops them from taking action.

    There’s no denying it’s a very useful tool, and it would have made a good point for the term “ps3 hdmi cable” as it has a commercial intent of 0.92. Anything above 0.5 means there’s a good chance people are using that term to buy, and the closer to 1.0 the better.

    So, to answer that earlier issue again, there’s no AdWords ads running, but so what? It just means that many people haven’t spotted it yet, and as we can see the phrase is something that people use when they’re looking to buy, and that’s what we’re interested in. :)

    You’re right about it being something that might disappear, but I seriously hope not. Maybe what they’ll do is move it into advertisers account areas rather than have it public facing, but let’s hope they leave it where it is.

    Dave Guindon created a PC tool a while back that scrapes the data from there and other sites to check to see if it’s worth pursuing. He created it for a bonus tool for a product that he was promoting and I don’t think he released it to the general public, only those people who bought through his own link.

    No matter, you can just use the web interface that MS supply.

    Dave has some great ideas and it’s well worth checking his blog out. (I had to remove the link as for some reason WP sometimes won’t display the comment, and this is one of those times. Google his name, or there’s a link on the front page of this blog.)

    Austin:

    I didn’t take any notice of it myself at first, but when I did take a look at it, I thought wow!

    I’ve been using the Amazon best sellers list and the movers and shakers myself. A lot of the time we take guesses at what might be a good niche, and I’ve put some sites up myself that are only there on speculation as it looks like it might be a product that people may really like.

    One of them paid off the other day when we made our first Amazon sale from it after seeing an increasing trickle of visitors through. It’s a product that I think will really take off when the weather warms up a bit and word gets round.

    But with the Search-based Keyword Tool, that takes a lot of the guess work away as Google is telling you what people are searching for to buy. If it makes our job easier then I’m all for it!

    -Frank

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