Month: January 2008

Imagine This

This morning, while getting ready for school, my 6 year old son once again tried to get a day off. He went up to my wife and said…

“Mommy I should stay at home today to help you.”

And then with a straight face…

“I want you to think about what that would be like.”

You may think ‘okay no big deal’, but my wife spotted it and came and told me straight away what he’d said, and I was immediately impressed – I’m very proud of him.

Whether he knew it or not, he’d engaged one of the key methods in getting people to do what you want.

He effectively told my wife to imagine him being at home with us today.

Here’s the thing. When people engage themselves in an idea by imagining their situation, it primes them for accepting that as a reality.


In the early 80’s, homeowners in Tempe, Arizona were primed in two different ways about receiving cable TV. The first group received some information together with a survey in their home by student volunteers.

They were presented with plain facts about cable TV centred around more entertainment coming into the home, saving people the time and money and hassle of them going out.

The second group received the same information, but in a subtly different way.

They were asked to “Take a moment and imagine how cable TV will provide you with a broader entertainment and informational service… Take a moment and think of how, instead of spending money on the babysitter and gas, and then having to put up with the hassles of going out, you will be able to spend your time at home, with your family, alone, or with your friends.” (Source “Made to Stick” – Chip and Dan Heath.)

A month afterwards, cable TV arrived in the area. When the take up of subscribers was analysed, it was found that group 1 took up cable TV at the same rate as those people who had received no information whatsoever about it – around the 20% mark.

But group 2 subscribed at a whopping 47%, more than twice as many people, just because they were asked to imagine owning it in the first place.

Imagining something to be real gives it a higher probability of it becoming a reality.

Now, I’d like you to take a moment and let the potential of that sink in.


And now I’d like you to take another moment and look at your surroundings.

Everything you see around you was once a thought in someone’s head. They used their imagination to create it, and then later it became real.

Things only become real when you take action to make them so, but the first step is to imagine your new situation.

So why not go for it?

Spend some time imagining where you’d like to be 12 months from now, and then write it all down.

Pin it to the wall and declare it to the world.

Make a plan. It might be to run your own internet business…

Then take your first step towards making it real.

-Frank Haywood

Posted by Frank Haywood in internet business

Just In Case You Were Wondering…

…about the power of blogging.

Today (18th January 2008) Michael Cheah linked to one of my blog posts.

I know that because WordPress has been designed to tell you when incoming links are coming from other blogs, and also where they’re coming from.

So of course, I took a quick look at Michael’s blog, and immediately found something I liked.

Here’s a link to his post about left brain / right brain usage. Very interesting, it looks like I’m a right brainer although it flipped a couple of times to left brain.

In case you wonder if the image changes direction every so often, my wife stood next to me and insisted it was going anti-clockwise most of the time, even though I could see it going clockwise most of the time.

But that’s not the point of this post.

The point is, if you blog regularly (at least once a day), and link to other peoples blogs, then you will almost certainly get the owner coming to take a look, and even links back and mentions like the ones above.

And what do links mean? Altogether now…


Next, advertise your own products in the sidebar by linking to them, just like I’ve done, and you’ll either get sales or sign-ups or both.

Stop wondering, and start blogging.

(BTW, anyone want to know how to set up a blog properly? Coming soon…)

-Frank Haywood

Posted by Frank Haywood in internet business

What’s The Difference Between Those Who Do And Those Who Don’t?

I’m talking about achieving here.

The difference is attitude.

Those who don’t have one or more blockers that stop them from achieving. These blockers usually boil down to the individual’s perception and attitude.

Yes, I know you’re probably saying to yourself, “oh no, not another Positive Mental Attitude article”. Well, maybe this is a little different. Maybe not…

Have you noticed that the people who gripe in life are ALWAYS griping? Nothing is ever right for them. They’re always unhappy with something, and expend a lot of energy looking for the next thing to moan about.

“I can’t come up with a product idea.” “I’ve got my product idea, but I can’t get started.” “I’ve created my product, but I don’t know how to create a sales page.” “My sales page is up but I can’t get any sales.”

It’s just worn me out writing that and thinking in that way. It’s so negative it makes me feel ill just experiencing it, and I’m sorry if it’s taken you the same way.

How do people get anything done with an attitude like that?

Well, in most cases they don’t, but there are always some that do, and then they hit a “blocker”.

A blocker is that one thing that they can’t get past. Correction. The one thing they think they can’t get past.

All they need is a little help to change their thinking.

Let’s take the final example above. You have a product, but no sales.

The first question to ask yourself is “do I have traffic?” and if the answer is no, then that’s the thing to work on.

There are probably as many traffic sources as there are ways to make a million dollars.

Here’s a few…

  • JV partners
  • Forums
  • eBay
  • Squidoo
  • YouTube
  • StumbleUpon
  • Article sites
  • Blogging…

I don’t think I need to go on – just ONE of those sources worked upon and used exclusively should be enough to bring in traffic to make at least a sale a day.

So… You match your traffic source together with your product.

For instance, you might be selling something that helps ebook sellers deliver their ebooks. Such as SmartDD. 😉

Then JV partners and eBay would be the first / best way to go, and the way to build affiliates. Once you have enough affiliates, you reach “critical mass” and they do all the selling for you.

Now… As always, the devil’s in the detail.

You may know about all of the traffic sources above, but how do you get traffic from one of them? Well, they’re all different and need to be treated in different ways.

But choosing one and trying to get traffic from it is probably a good start.

This is where many people fall flat on their face.

They try… and after a month or 6 weeks, nothing’s happened.

They decide that it’s impossible to do.

Despite the fact that people are milking traffic from many of these sites, some people don’t get immediate success and that’s it, they give up.

(I blame all the BS artists out there who get people excited by the prospect of it being “easy”. When the real world hits and they find it isn’t as easy as they were led to believe, then the depression sets in.)

I’ll put you right now so you don’t get the wrong idea.

It isn’t easy.

Anyone that tells you it is has either got to the nice place where affiliates are now making sales for them, and / or they’ve forgotten that to start with it was actually quite hard.

See my post on Your Big Steel Ball.

Let me give you an idea of the kind of sales you should be making – these are pretty much standard numbers.

If you get 100 mildly interested visitors to your site, you will make 1 sale.

If you make less than 1 sale per 100 visitors, then you may have a poor product, or more likely, your sales page is at fault.

If you make 2 sales per 100 visitors, then you’re doing pretty well.

3 sales and you have an excellent combination of product and sales page.

More than that and it looks like you’ve found yourself a highly qualified (well targeted) traffic source.

In most cases, if you have traffic but no sales, then your sales page is crap.

I have a site that I’ve never done any work on since I set it up a couple of years ago. It was a practice for me when I was learning. (I think the domain may have just expired.)

I’ve never promoted it, I’ve never done anything with it since the day I set it up. To my knowledge, I may have submitted it to Google once, and that was it. There are no graphics other than the PayPal button, it’s text only.

To my amazement, that site has resulted in a sale about every 3-4 months… A tiny amount of traffic must be finding its way there, and every so often it results in a sale.

I’m quite pleased with that…

All I did was follow a few rules about setting up a sales page.

All I did was try.

All I did was give it a go.

I went in with the right attitude, not knowing whether it would work or not. I believed it would, and I was more pleased with myself for having done the site as it was good practice for my next one.

You can do the same as me. Be pleased with what you’ve done, be pleased with what you do. Don’t get upset or decide “it doesn’t work”.

If you want to achieve, if you want to build a successful business, then you have to give it your very best attitude.

Moaning when things don’t magically work out won’t achieve anything.

Being pleased with any of your achievements puts you in the right frame of mind to go do some more.

-Frank Haywood.

Posted by Frank Haywood in internet business