Building A List Of Buyers

Where could you possibly get new buyers in the Internet Marketing niche on your mailing list and only pay 50 cents or less per lead?

Or in my case, pay nothing at all. In fact I made a few hundred dollars on the front, much to my surprise.

Think about this for a moment now… If you could pay 50 cents for a new buyer on your mailing list, and then sell them something for a dollar, you’re ahead of the game.

Let’s put it another way.

If you could stand on a busy street corner handing out 50 cents to everyone you meet and have them give you a dollar in return a couple of days later, how many people would you give the 50 cents to? ;-)[br][br]

And how about if they gave you another dollar a couple of weeks later? And then again another couple of weeks after that.

That’s what I’m talking about.

I have to clarify here though. It’s not the same person giving you a dollar and then another and another, but when you do the maths that’s what it works out as.

Put another way, you pay 50 cents per buyer on your list, and you get 10 of them. A few days later one of them gives you $10. A couple of weeks after that, a different one gives you $10. And so on.

The effect is, it’s like all of them giving you a dollar every so often. You with me?

That then drives the simple doubling of your 50 cents to another level, because you aren’t just doubling it, you’re trebling or quadrupling it, or even more. So if you see you’re making $2 per lead over a month or so, you know that you can now afford to spend $1.50 to get that lead and you’re still making 50 cents on the deal.

That’s how you should look at your online business.

You need buyers, and you need to know the numbers and do your sums to work out how much it costs you to get a new lead. It can be fiddly to do so and consume a lot of time until you get it all worked out so that your numbers update themselves. It can be a difficulty and I don’t know of any easy way of doing it, especially if there are new buyers coming in, and old buyers leaving. It makes it hard to see which lists are performing and what the real figures are for the new buyers unless you take the time out to segment and test each new group that joins.[br][br]

That’s a bit of a royal pain, but I can see that with MASSIVE numbers of buyers coming on board and where the money numbers are high, how important it is to do this.

Let’s get back down to earth.

From my perspective, I like to keep things as simple as I possibly can and I often don’t have the patience to put checks in place and work it all out to the nth degree. As long as I can see the exercise has paid for itself a few days later, then I’m a happy bunny. Because buyers often hang around for quite a while, sometimes years.

That 50 cents cost up front could have a massive return on an individual basis. I know that many people reading this right now have been on my list for years and have bought everything I’ve released in that time (thank you!) and will still be around (I hope) for years to come.

Where then, do we get the new buyers for 50 cents or less per lead?

From the Warrior Forum.

It’s like a busy street corner that’s populated with a special kind of person that’s in the Internet Marketing niche – it’s not the only one, but it’s the busiest. If you go looking, you’ll find busy forums out there for many niches where you can do the same or a similar thing.

From my perspective and probably yours if you’re a marketer, the Warrior Forum is THE place to find new buyers. They even have a special place on that forum where you can bang your drum called the Warrior Special Offers forum.

You can go there with a product you’ve created, put up a sales page in the form of a new thread and watch the buyers join your lists.

It costs $40 to run a WSO (there are other criteria too), and another $19 to use the Warrior Plus system – which is absolutely crucial to your list building efforts.

Up front you have a $59 outlay, and as long as you can bring in at least that much in sales, you’ve broken even. It hasn’t cost you a penny to run and you’ve picked up at least a few new buyers on your mailing list

In practice, as long as you run your WSO with 100% commissions and it’s a GOOD product or a GOOD deal, you’ll get LOTS of affiliates promoting for you that you’ve never heard of before. All thanks to the Warrior Plus (WSO+) system.[br][br]

The WSO+ attracts affiliates like this.

The seasoned affiliate may check out your WSO as a likely candidate, and as soon as they see the WSO+ button on it, they go to the affiliate page to check out the offer. If your product is part of a rising price sale and pays 100% instant commissions, then it’s a very attractive proposition to them.

What the affiliate will then do is place a request with you that will allow them to be your affiliate for this sale. If you wish you can then auto-approve them for all future sales if you know who they are or they perform particularly well.

They will then send you traffic to your WSO using their affiliate link, and some of that traffic will buy. The affiliate will get paid immediately into their PayPal account, the buyer gets their product, and if you’ve created your new list using Aweber or ImnicaMail, then WSO+ will auto-add them to your list. (They still have to confirm by clicking a link, but most do.)

That’s a win-win-win. Perfect!

If you’re lucky, enough casual traffic will find your WSO attractive enough to buy and you’ll make enough money to cover your WSO. In that case, the new buyers on your list haven’t cost you a penny. You shouldn’t bank on it though.

You should be very happy to break even, and ecstatic to make money on the deal. Remember that making your money on the front isn’t what this is all about. You can make your pot of gold after the event by either selling your new buyers one or more of your other products, or by being an affiliate for other vendors or both.[br][br]

Here’s the proviso to make this work.

You need your own products that you created yourself or had created just for you.

I said this a few years ago, and it was important enough for me to stick it to the top of my blog.

Product Creation, Traffic, List Building, Automation = Internet Business.

And then again a variant on that on another site I’ll be opening shortly:-

Product Creation >> Traffic >> List Building >> Business Building

It might sound obvious, or difficult, or crazy, or easy, or not for you, or whatever, but it works.

If you choose a style or niche (e.g. mine’s web apps, WordPress plugins and scripts) then go and find out what people in your niche want… they will buy. And if they like what you did, they will buy other things from you too as long as you address what they want.

You need the power of affiliates to really make it all work, and you turn them onto promoting for you by paying them 100%.


Let’s just quickly run through it again.

  • Create a product.
  • Put up a WSO for it.
  • Use the WSO+ system to pay 100% commissions to your affiliates.
  • Gather your new buyers onto a new mailing list.
  • Repeat.

You then make your money by selling other products or memberships to your new buyers afterwards.

After you’ve gone through this cycle a few times and created a few products, then it gets easier as you can sell your original products directly to your new buyers as those products will be new to them.

That doesn’t sound too hard does it? It’s also fun and you learn lots of new stuff along the way.

If you have any questions, please feel free to ask. What have I missed out? Do you need some more detail? And so on.

Fire away.

-Frank Haywood

Posted by Frank Haywood in internet business

List Building – Adding 125 New Subscribers In 12 Hours

I know people have a lot of trouble list building, but it’s probably the most valuable thing you can do to build your business, so it’s well worth getting to grips with.

Here’s something I’ve just done to add 125 new subscribers in 12 hours and has also earned me $80 while doing so.

This is something else I’ve never tried before and you know how I like to report back on what I’ve tested out. My intention was to at least break even on the list building exercise, but as it turns out I’ve so far made $80 on the deal.

Here’s what I did – to set the whole thing up took me about 8 hours.

I wrote a short 16 page report on how to make a quick couple of thousand dollars and ran a WSO (Warrior Special Offer) for it which went live on the 23rd August. In case you’ve never run one, a WSO costs $20 and you have to have at least 30 posts on the Warrior Forum before you can kick one off.

The WSO was run in two parts. The first part was the report, and after reading it, right at the very end is a link to the second part which consists of the PHP script to enable people to use the method described in the first part.

I split the WSO because I wanted to know who would sign up for the first part, and then of those people who were drawn in, I wanted to know who would take action and sign up again to a second mailing list to get the second part. I figured there’d be a few dropouts along the way and my curiousity made me want to find out how many.

I’ve been very surprised that in the last 12 hours only 46 (37%) of the people who took the report went on to get the script. The script itself in my opinion is incredibly valuable and has been responsible for adding at least $10,000 to my income when I’ve used it. So for people to miss out on that crucial bit is gob smacking.

But it goes a way to confirming what I’ve known for a long time as to why so many people don’t make it online.

Simply, they don’t follow through – they don’t take enough action.

Think about that for a moment.

I’ve seen it time and time again and I’ve even done it myself on occasion. Something is started but not completed because there’s another distraction that drags the attention away.

Here’s the killer though. Whenever I’ve followed something through, it’s always worked out for me.

Sometimes it doesn’t work out quite as well as I expected it to, and sometimes it works much better than I ever thought it would. Over the last couple of years I’ve had people say to me they can’t understand how I do it, but the fact is I try things out and the outcome of that is I always get positive results.

If you’ve been struggling a little, then PLEASE take this on board. I’m no different to you and you can do this too.

Okay, back to the WSO.

As part of the initial sign up, I made an immediate offer for another product at a killer price of just $20, with another upsell of $20. So right after sign up, the new subscribers get directed to an offer page. Even at the price I knew this would be a difficult sell to hardened Warriors and expected a 1% or less take up rate.

To my pleasant surprise I’ve had 4 people take the offer and 1 of those has taken the upsell too, bringing in $100. The WSO costs $20 to run so I’ve made a profit of $80.

So I’ve earned $80 and added 125 new subscribers for 8 hours work. I guess I’ll get more subscribers over the next day or so and a couple more sales. I’ll close the WSO on Wednesday, or I might even just close part 2 of it, I don’t know yet. I may even pay another $20 to “bump” it to the top of the forum again before closing it – after all I have a budget of $80 to play with now.


I’ll definitely be doing this again, but next time I’ll try it out differently. (When you take action you learn stuff.)

What I may do next time is write a short report and a longer ebook, both related, and both about making money online. The short report will have some great content in it and will effectively be a sales piece for the ebook. The ebook will be low cost, about $5, so it’s an easy upsell.

I’ll then offer all new subscribers of the report a brandable version and an affiliate link for the ebook that will pay them 100% commission of $10 or $17 instantly using SmartDD.

So imagine this were you and you’d signed up for my free report. You’d get offered an upsell of the full ebook, and you’d also be given the ability to put a brandable version of the report on your blog or web site in return for a sign up. If people then grabbed the upsell ebook, you’d earn the commission for it.

What I’d get is the opportunity to also add a new subscriber to my list that’s actually purchased something to do so. That’s a win-win for both you and me which is what I love to happen, don’t you?

In fact, thinking about it, I could write the short report on exactly how I ran the WSO, with the ebook all about different methods of list building.

That would go down well wouldn’t it? 

Last thing then, what would 125 new subscribers mean to you?

I’ll tell you. More subscribers means more income.

Depending on who you believe, it’s been said that it can be up to a dollar a month in additional income. But even if you use a figure of only one tenth of that, that’s an extra $12.50 each and every month for just one concerted effort to set it all up.

There aren’t many industries where you can say 8 hours work once will earn you an extra $150 every year.

Food for thought?

-Frank Haywood

Posted by Frank Haywood in internet business