List Building – Adding 125 New Subscribers In 12 Hours

I know people have a lot of trouble list building, but it’s probably the most valuable thing you can do to build your business, so it’s well worth getting to grips with.

Here’s something I’ve just done to add 125 new subscribers in 12 hours and has also earned me $80 while doing so.

This is something else I’ve never tried before and you know how I like to report back on what I’ve tested out. My intention was to at least break even on the list building exercise, but as it turns out I’ve so far made $80 on the deal.

Here’s what I did – to set the whole thing up took me about 8 hours.

I wrote a short 16 page report on how to make a quick couple of thousand dollars and ran a WSO (Warrior Special Offer) for it which went live on the 23rd August. In case you’ve never run one, a WSO costs $20 and you have to have at least 30 posts on the Warrior Forum before you can kick one off.

The WSO was run in two parts. The first part was the report, and after reading it, right at the very end is a link to the second part which consists of the PHP script to enable people to use the method described in the first part.

I split the WSO because I wanted to know who would sign up for the first part, and then of those people who were drawn in, I wanted to know who would take action and sign up again to a second mailing list to get the second part. I figured there’d be a few dropouts along the way and my curiousity made me want to find out how many.

I’ve been very surprised that in the last 12 hours only 46 (37%) of the people who took the report went on to get the script. The script itself in my opinion is incredibly valuable and has been responsible for adding at least $10,000 to my income when I’ve used it. So for people to miss out on that crucial bit is gob smacking.

But it goes a way to confirming what I’ve known for a long time as to why so many people don’t make it online.

Simply, they don’t follow through – they don’t take enough action.

Think about that for a moment.

I’ve seen it time and time again and I’ve even done it myself on occasion. Something is started but not completed because there’s another distraction that drags the attention away.

Here’s the killer though. Whenever I’ve followed something through, it’s always worked out for me.

Sometimes it doesn’t work out quite as well as I expected it to, and sometimes it works much better than I ever thought it would. Over the last couple of years I’ve had people say to me they can’t understand how I do it, but the fact is I try things out and the outcome of that is I always get positive results.

If you’ve been struggling a little, then PLEASE take this on board. I’m no different to you and you can do this too.

Okay, back to the WSO.

As part of the initial sign up, I made an immediate offer for another product at a killer price of just $20, with another upsell of $20. So right after sign up, the new subscribers get directed to an offer page. Even at the price I knew this would be a difficult sell to hardened Warriors and expected a 1% or less take up rate.

To my pleasant surprise I’ve had 4 people take the offer and 1 of those has taken the upsell too, bringing in $100. The WSO costs $20 to run so I’ve made a profit of $80.

So I’ve earned $80 and added 125 new subscribers for 8 hours work. I guess I’ll get more subscribers over the next day or so and a couple more sales. I’ll close the WSO on Wednesday, or I might even just close part 2 of it, I don’t know yet. I may even pay another $20 to “bump” it to the top of the forum again before closing it – after all I have a budget of $80 to play with now.


I’ll definitely be doing this again, but next time I’ll try it out differently. (When you take action you learn stuff.)

What I may do next time is write a short report and a longer ebook, both related, and both about making money online. The short report will have some great content in it and will effectively be a sales piece for the ebook. The ebook will be low cost, about $5, so it’s an easy upsell.

I’ll then offer all new subscribers of the report a brandable version and an affiliate link for the ebook that will pay them 100% commission of $10 or $17 instantly using SmartDD.

So imagine this were you and you’d signed up for my free report. You’d get offered an upsell of the full ebook, and you’d also be given the ability to put a brandable version of the report on your blog or web site in return for a sign up. If people then grabbed the upsell ebook, you’d earn the commission for it.

What I’d get is the opportunity to also add a new subscriber to my list that’s actually purchased something to do so. That’s a win-win for both you and me which is what I love to happen, don’t you?

In fact, thinking about it, I could write the short report on exactly how I ran the WSO, with the ebook all about different methods of list building.

That would go down well wouldn’t it? 

Last thing then, what would 125 new subscribers mean to you?

I’ll tell you. More subscribers means more income.

Depending on who you believe, it’s been said that it can be up to a dollar a month in additional income. But even if you use a figure of only one tenth of that, that’s an extra $12.50 each and every month for just one concerted effort to set it all up.

There aren’t many industries where you can say 8 hours work once will earn you an extra $150 every year.

Food for thought?

-Frank Haywood

Posted by Frank Haywood


Eruwan Gerry

Hi Frank,

Thanks for the great tip. This will be a great way for me to increase my subscribers.

thanks again.

Vern Brown

You’ve done “it” again Frank. My head is twirling from all the information here. You got right to the nitty-gritty of the way to make [extra] mon.ey and get [qualified] subscribers. I’ve copied this blog and intend to, first: use it to increase my income/subscribers; and 2nd: to make the info part of a bigger project I’m working on.

Great stuff, thanks…

Frank, this is brilliant research and congrats on making it pay. I haven’t done any WSO’s yet but I can see the true value in take action this way.

Thanks for giving us the heads up. It’s inspiring and gives others the confidence to give it go (including me 🙂