I think this is a first for this blog.  A video.

I’ve never been a fan of internet based social networking as anything that is useful for business, but never quite had the words to describe why.  Seth Godin has done it for me.

Networking is always important when it’s real, and it’s always a useless distraction when it’s fake.  What the internet has allowed is an enormous amount of fake networking to take place.

That’s why you’ll never find me on sites like FaceBook or LinkedIn, and I never respond to invites.  Internet based social networking works properly when you know the person you’re a friend of, and you really are a friend of theirs.

Now don’t get me wrong, I’m not talking about all of the web 2.0 style sites.

Twitter, the micro-blogging platform, can certainly be useful if used correctly.  But it seems to me that 99.99% of marketers use it the way it was never intended.  You have to ask yourself, is there really any use (or sense) in following people just because they follow you?

The phenomenon I’ve noticed on Twitter is that a spammer will follow me, and a couple of days later they unfollow me, I guess hoping that I will have followed them, and not noticed they’re no longer following me back.

Pointless distractions.  We don’t need them do we?

And not being at all ironic here (as this isn’t pointless) this video sums it all up nicely for me in words I couldn’t quite express myself.

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-Frank Haywood