Month: July 2008

Excellent Free eBooks on Copy Writing

In answering a query Mark McWilliams had about copywriting, I just went to check up on the location of an ebook that has helped me and my internet business a lot.  It cost me $29.95 about 18 months ago, and it’s now free.

It’s called “Make Your Words Sell” by Joe Robson.  You can see a photo of me with Joe in the gallery.  What’s more, there’s another ebook called “Make Your Content Pre-Sell”  which I’ve just downloaded myself.

I don’t want it to appear daunting, but that’s a total of 390 pages on copywriting.

For free.

Go grab yourself a copy now…

-Frank Haywood

Posted by Frank Haywood in internet business

More More MORE Product Ideas…

A couple of weeks ago I ran a promotion for something of which a handful of people thought was a bad deal. I think it was more of a case of it insulting their sensibilities than a bad deal.

I had a small amount of criticism.

A lot of people bought it.

I’ve been downloading more of the material today (I’m up to 2.8GB at the moment) from the 365 PLR (Private Label Rights) items, and I’ve been spending a little time browsing through it.

I have so many product ideas now, I don’t think I’ll ever have to engage my brain again on that front.

This is a GOLDMINE. And I know even as I write that, some will say “no it isn’t, it’s trash”.

I completely disagree.

Purely from an ideas point of view, it’s worth the piffling $27 I paid for it.

And the bulk of this material is Private Label Rights. That means that within reason, I can do what I want with it. So I can take the autoresponder package that’s in there, rework it and sell it as my own.

Or I can take one of the many marketing ebooks, use it as a base point, and write my own. Many successful marketers have done just that.

Here’s an idea for you.

Search through the material until you find something you know about and it’s a subject matter that you know your target market will be interested in. Read what’s been written, validate the material to check to see if it’s relevant and write your own version, correcting any inaccuracies and bringing it up to date.

While you’re doing that get an ebook cover made, or do it yourself if you know how.

Next, set up a squeeze page – that’s a page that requires a name and email address. The deal is, if people enter their name and email address and agree to receive emails from you, you’ll give them a copy of your new ebook.

Finally, start moving traffic to that page and watch your list grow. If you don’t know how to get traffic, here’s a few realistic ideas.

o Join a free traffic exchange.
o Create a blog with no adverts on it other than your free ebook, and then start making relevant comments on similar blogs. Make a post on your blog on your target topic every day for 30 days, then 3 times a week thereafter.
o Buy a solo ad in a relevant ezine. Around $60 should buy you a mailing out with your offer to about 20,000 opted-in email addresses.
o Sign up to a giveaway and give your ebook away in return for a sign up.

Okay there are lots more ways to get traffic, and I’ll cover them in another post if you want me to.

Here’s the cruncher.

You have next to NO competition.

Only 1 person in 100 will do anything about this. Of those, only 1 in 100 will get as far as re-writing an ebook. Of those, only 1 in 100 will use a traffic method to start building their list.

That’s ONE person in a MILLION will actually start building their list.

Somewhere along the way, the rest will drop by the wayside.

Don’t overestimate your competition. Don’t think they’re better than you.

The fishing is best where the fewest go, and the collective insecurity of the world makes it easy for you to succeed where they will fail. And the bigger your goal, the fewer people will pursue it, making it even easier for you to achieve. There’s less competition for the bigger goals.

If you’re an eternal Newbie, now’s a good time to shake off that N-word and become a player. Not tomorrow, today. Now.

If you haven’t already bought this bundle, then go and get it now, and do as I’ve suggested. Don’t let anything distract you. Break the task down into smaller goals if you need to, and reward yourself for each achievement.

In a week or less, you could be building a mailing list just by taking a little bit of action each day for the next few days.

Don’t wait until the time is right, because it never will be.

Just start now, and pick up the pieces as you go. That’s one of the defining characteristics of successful people.

Ignore the people who try to tell you there’s only one right way to do things because there aren’t, there’s as many as you can imagine. But NOTHING happens until you take action.

-Frank Haywood

Posted by Frank Haywood in internet business, Product Ideas

Terrific Traffic Tactics

Amin Motin
The lifeblood of every website. Without traffic of some kind, your website is the loneliest place in the world. And you’re not going to make much money off it at all.

So how can you get people to your website?

Well, when you start looking into this question you’ll see that there are dozens of techniques, but mastering all of them will send your head spinning.

Let me talk to you about one technique which will not only bring you traffic, but it will also make you some money into the bargain.  It’s called…  Selling PLR.


Sell some PLR material. You’ll make some money and you’ll get some traffic, too. This technique works with unrestricted PLR material, so make sure you have completely unrestricted rights before trying this.

Ok, let me put some flesh on the bones here because there’s more to it than just selling a bit of PLR. What you have to do is take note of a basic human habit. The habit is of doing as little as possible. It’s human nature the world over and it’s key to this traffic generation tactic.

You know that many people are basically lazy and don’t go out of their way to look for extra work. And you probably also know that PLR material is popular because it removes a lot of the effort required to get a product up and running. So you combine those two things with your own self-promotion.

In every PLR product you sell put a list of resources somewhere in each element of the package. In the readme.txt for articles, or the appendix of an ebook, for example. In the list of resources make sure you have valuable and useful links, such as for Winzip, or WinRAR, Adobe Acrobat Reader and so on. And then intersperse links for your own products, sites, or services.  Don’t hype them up too much. Just put them in as part of the recommended resources.

By doing it that way you give more credibility to your own sites because they’re not shown as blatant plugs with a mini sales page. They’re shown as what they are, valuable resources.

For anyone with a bit of graphic ability you can go even further. You can edit the graphics you have in the PLR material to put a discreet mention of your url in the footer graphic of ready made websites, for example.

I can tell you right now that of the people who take any action with the PLR material you sell, the vast majority won’t take the time to go through it, edit it all, change the graphics, re-word articles and so on.

In fact many of them won’t even put their own name on any sales pages!

They’re far more likely to put it up as it is, or sell it on to others.  That means that everyone who buys your PLR material is actively promoting you and your sites.

If they sell the material on to someone else, the whole cycle begins again.

You won’t get huge percentages of people turning into customers that way, but you will have a growing network of referral points that will build steadily over time for you. And if you choose something fairly timeless you could be seeing benefits for years to come.

The best part is that you make some money doing it.

Here’s a rough guide for how useful this is for you. Of every 100 people who read this post, maybe (just maybe) 1 or 2 will take some action on it.  They will reap the benefits of the technique.

The other 99 out of every 100 will be the group that ends up doing the promoting for savvy marketers. And they’ll be paying those savvy marketers to do so.

One thing you should absolutely do is provide good value on the sites you promote this way. If you include worthless sites in the resources section you’ll find your credibility drops every time a new person sees them.

You only benefit if you genuinely offer something worth having so don’t be tempted to promote sites with no value to them.

Next time you get hold of an unrestricted PLR package, be one of the .5% that will actually do anything with it and add some suitable links of your own, before reselling rights to it.

And if you really want to turn it up a notch, why not include a list of places where your customers can sell it on easily?

Make it simple for everyone, beginners included, to make some money with your PLR package. They’ll be back for more before you know it and you’ll be getting your sites and services in front of new potential customers.

-Amin Motin

Posted by Frank Haywood in Guest Posts, internet business