Month: February 2008

How To Fail Without Trying

Jan Evensen is one of the ten students on my coaching programme.

A couple of weeks ago, we did a session on focus and the importance when you’re starting out in your internet business, to give yourself very focussed 30 day projects.

Thirty days to complete a project and end up with your own saleable product is more than enough time to do everything.  In fact, I proved you could actually do it in a day, and have a sales page and autoresponders set up without a problem.

That is, once you’ve done it a few times and it becomes second nature to you.

Giving yourself 30 days to begin with is a good idea, especially if you have a day time job and have to fit in your product creation time in the evenings.  However, you shouldn’t spend much more than the first seven days to create your product.

You should spend another 5-7 days writing your sales page, setting up your site flow, and making sure your autoresponder sequence is set up correctly.

Then you should think about traffic.  If you don’t have your own mailing lists, or a regularly visited blog like this one, then you will need some time to find and write to potential JV partners.  You will probably get a ten percent response with a well worded email.

Any remaining time after that would be well spent working on your blog, and in the process doing things like linking to other related blogs, visiting other blogs and making relevant comments.

And blogging aside, generally setting things up for launch.

But the first thing you should do is make the decisions to see it all through, and set a deadline.

If you have a deadline, it will focus your thoughts as you get closer and closer to it, and realise that there are things you still have to do.  The basic list I’ve outlined above will get bigger as you get nearer to the date, and start getting contact from JV partners.

If you don’t have a deadline, then you’ll find yourself putting things back “just a few days”, which then turns into a week, two weeks and more…

Back to Jan Evensen.  He now deeply understands the importance of making a plan and sticking to it.

Jan has made a wonderfully ironic post which shows that without focus, how quickly your precious time and money can disappear, just by checking your email.

I’ve done it, you’ve done it, everybody’s done it.

A quick read through your email, and suddenly you’re on a sales page clicking the order button before you even know what’s happened.

Take the time out now and stop for a few moments to ask yourself how you can stop this from happening to you again. It’s not hard, it just takes a little self-discipline.

-Frank Haywood

Posted by Frank Haywood in internet business

Jobs Are For Losers

Keith Goodrum has recently made a post about something that I’ve been intending to write about for a while now, and it’s jogged me to sit down and do it.

Job security.

There’s no such thing and there never has been, but I was taught early on in life that if I “behaved myself” and “worked hard”, I would have a “job for life” a phrase in itself which I’ve always  found disturbing and frightening.

This same phrase was also wielded in later years by a company I worked for.  It was clear to me and a lot of employees at the time that the management in charge didn’t have a clue and were slowly taking the business down.

I think their “promise” was supposed to be comforting for me to know that I had a job for life, but it always gave me the creeps. I could never voice exactly why though until recently.

Jobs are for losers.

What a horrible thing to say you might think, but it’s true when you stop to really think about it.

With a job, you have no guarantee of income, and you’re building your entire livelihood on the well being of the single entity that’s the business you’re working for. Plus, that business couldn’t give two hoots about your well being when you stop to think about it.

When it’s time for job cuts, out you go on what seems like a whim.

Suddenly your home, everything you own, and well… possibly even more… is suddenly in jeopardy.

You have no income. You can’t pay the bills. And if you’re over a certain age, the chance of you getting a similarly paid job could be slim.

All because you willingly tied yourself to a single source of income.

Now I’ve described it, don’t you think that’s loser behaviour?

And that’s an earlier version of me I’m describing above. I was that loser.

It’s different now though.

Now I have several sources of income with more planned for the future, and if one of them ever went bad as in my description above, then no sweat. There are others running too as part of my internet business.

That’s because I now have income security as opposed to job security.

Don’t you think that’s a much better place to be? Don’t you think that you should be taking steps to achieve that same goal?

Now no-one has control over my well being other than me and mine.

Isn’t it time you went for the same thing?

-Frank Haywood.

Posted by Frank Haywood in internet business