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Info Product Killer Review

I hope I can convey well enough the feeling of well, satisfaction I think is the word, about my dealings with IPK and how successful I believed it would be.

More detail further down, but in less than a calendar month, the one crappy site I put up which took me about 6 hours to do has earned £34.76 ($50.66). I wouldn’t be surprised if it doesn’t hit £50 ($73.00) in the next few days.

The reason? Read on.

Everything about IPK and everything I knew about marketing, SEO etc. said it was a go-er. It all made perfect sense and it was all completely logical. The thing is, I already knew all of this stuff – there’s nothing really NEW-new in it, but all put together it’s devastating.

I could have come up with this system, and so could many other people too, but Craig was the one to make it all work and bring the method to market.

And a devastatingly successful method it is too. I’ll get to my experiences in a minute.

I knew time was of the essence for people to catch the Christmas rush, but I also knew that IPK was a good product to buy any time of the year.

Of course there’s always that little bit of uncertainty isn’t there?

But I could see it should all work, and so I promoted it and it went down really well with people, as I thought it would. The truth is in the pudding though, and I know as well as anyone that although things can look good on paper and in theory, it’s only when you test it out can you say for sure that it works as it should.

IPK delivers big time.

My test site and product – Jumperoo – has just got to the #1 slot on Google UK for my target keyword “jumperoo”.

This happened I believe just 2 days ago, based on my affiliate sales which have just taken a jump. I’ve seen a slight increase in traffic, but I believe the quality of that traffic is much better inasmuch as it isn’t people reading this blog and then looking for my Jumperoo site. 😉

Getting to the #1 slot has meant more sales, there’s no denying that, but there’s also a bonus side effect that I hadn’t really considered.

People have been going to the jumperoo site, clicking through to Amazon, and then buying other stuff either as well as or instead of the jumperoo.

This is where IPK really comes into its own.

It works out that 13% of the total commissions I’ve made so far this month have been from goods other than the jumperoo. Yesterday there were other sales which haven’t yet been dispatched.

If you have a network of sites, then all of them together will bring you in a healthy commission from people buying other things. Forget the product specific sites themselves, you’ll earn money from other stuff…

In fact the confirmed commissions of the other items have actually paid for the site for the first year…

Let’s take a look at the figures, and a reminder of the time lines.

09-11-2008 – Site live and linked from this blog to get it indexed.
14-11-2008 – Site appeared on page 2 of Google UK.
16-11-2008 – First order but no earnings.
18-11-2008 – Two more orders, but still no earnings.
19-11-2008 – Site now appearing on page 1 of Google UK.
19-11-2008 – First sale and a £4.79 ($7.07) commission.
03-12-2008 – Site now at position 1 on Google UK.
05-12-2008 – Total earnings from the site £34.76 ($50.66).

I made £12.84 ($18.75) yesterday for 3 jumperoos, now a total of 7 sold and a total commission of £30.22 ($44.12) in jumperoos and £4.54 ($6.63) in other goods making £34.76 ($50.66) total.

In addition to the confirmed commissions there are also 16 other items ordered, with 3 from yesterday.

I’m not sure if these are part of the total commissions as there are goods in the ordered report that are also in the sales / commissions report, and there are also goods that are unique to both. I’m really not sure, but I suspect that there are at least 3 more jumperoos plus a couple of CDs and some Nintendo Wii gear to be turned into commissions yet.

We’ll see.

That’s why I think the site will hit the £50 ($73) mark by the 9th December – 1 calendar month after it went live.

I see that as a tremendous success for just ONE site don’t you?

Here’s the thing.

YES, I know it might be a case of “Christmas is a coming”, but I don’t believe for a moment that this is Christmas traffic I’m seeing. ie I don’t believe this traffic is anything special.

The product isn’t really a toy – it’s not something that children would bug their parents about (because they’re babies) – and it’s also something that’s only good for babies for a period of about 12 months.

So the traffic I believe this is getting is from parents who want to buy their babies something nice that will keep them occupied so they can do other things. I don’t believe these are seasonal purchases at all, this is completely typical traffic for this product, or in fact for any product.


This now leads me to believe that almost any IPK type of site if put up correctly – “by the book” – and with a proper linking strategy will benefit from a #1 position on Google.

I’m putting a “wet finger in the air” now. My guess is that most sites will earn the owner £50 ($73) / month on average. It’s too early to say for sure, and I know Craig has given us some numbers that say he earned about £50,000 last Christmas from 12 sites, but let’s be a bit conservative here as I think we’re looking at all year round now.

So let’s take a shot in the dark and say each site can earn £50 ($73) each month. Some will earn a lot more, some will earn a lot less, and if you haven’t done your research correctly (which is a learning point in itself) some won’t earn anything at all.

But a good average figure would be the £50 ($73) I’ve mentioned, when you get it all right.

If you then say a working month in a JOB is 22 business days…

And then you build 22 IPK sites…

You have the equivalent of a salary of a £50 ($73) a day job. I know a LOT of people would be extremely happy to get that and stay at home.

These IPK sites take about 2 hours to build once you do a few. Let’s say an additional hours worth of research to pick the product and register a domain which means that each site takes 3 hours.

If you build one site a week in your spare time starting now, then by May 2009 you’ll have £50 ($73) a day average coming in. That may mean you don’t have to work any more. Or it may mean your lifestyle improves.

But why stop there?

Why not build 30 sites and get paid for “weekend” days too? 😉

Why not build 2 a week?

Why not build 1 a day?

Really and truly folks, I do see IPK as a fairly wonderful system. It makes me doubt the value of some of the stuff I’ve been doing with my time. No I’m not saying IPK absolutely is an Info Product Killer, but to my mind it stands head and shoulders above what I’ve been doing in terms of time to results.

(Here’s an aside. In the middle of the year I had one of my students tell me she didn’t want to make info products any more, she wanted to be a super affiliate instead. A super affiliate for info products is what she meant. I believe IPK will suit her better.)

I know this is already a long blog post, but there’s a little more to read through. I hope I still have your attention.

The IPK creator, Craig, has downplayed the importance of putting price comparisons on your IPK sites, insisting that Amazon accounts for 80% of his income – and I believe that completely. (Amazon is very good at converting visitors to buyers and putting extra things in their shopping baskets.)

However, I know that the price comparisons are vitally important for instantly grabbing the GRATITUDE and TRUST of people visiting your site.

You get their gratitude because you’ve just taken all the hard work out of their searching for the best price.

You get their trust because apart from all the info about the product, you’ve given them a list of places they can buy from which is checkable by them, and they can then easily choose either the best price or go for the best delivery deal.

They’re then more likely to go for the Amazon link if that’s the best deal (which is what we want). If it isn’t Amazon then they’ll be choosing one of your affiliate links instead of continuing to search for it themselves. At the very least, they’ll be clicking YOUR links out of curiousity.

After all, what you don’t want is for them to go looking all on their own without clicking your link.

For instance, I happen to know that while Amazon are selling the jumperoo for the best price of £63.60 ($93.71), Toys R Us are also selling it at exactly the same price.

So a visitor to my site could go check out Toys R Us on their own, not trusting me to be giving them the best information on price, then find it’s the same and so buy from there instead, and I lose my commission…

Now in case you’re wondering, I didn’t go check Toys R Us or any other site to see if they stock the jumperoo. Yes you could do it every day or so if you have a few sites, but it would soon become tiresome.

And then there’s the problem of replacing and swapping around all the prices to show those that are in stock and the best price first, followed by the out of stock ones afterwards.

If you don’t have that all up to date, and then people click through expecting to get a special offer price you’ve advertised and the target site have ended the offer, that visitor isn’t coming back because they don’t trust your site any more.

Your information and prices have to be completely up to date.

So how did I find out that Toys R Us are also selling the jumperoo at the same price as Amazon?


I’ll tell you tomorrow.

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business

Info Product Killer Update #5

Continuing with my updates about how good Info Product Killer is, I just made my first sale of a Jumperoo and a commission of £4.79.

Yee-haa! 😉


At today’s exchange rate that’s $7.06.

Okay, now you might say “Well hang on Frank, how much has it cost you to make that seven dollars and six cents?” and that’s a good question.

o It’s cost me about 6 hours of my time to set the first site up. I’m getting faster.
o It’s cost me $79 for the IPK course.
o It’s cost me $17.76 for 2 years registration of the domain.
o My web hosting is a fixed cost I bear for my other sites so it’s effectively free.

Let’s ignore the time it cost me to set the site up and just look at what I’ve had to pay out, so that makes it $96.76. After another 13 sales via that site, I’ll be in profit.

But hang on. I’m also setting up other sites too as I go, in fact I almost have my own tweaked template and a set of PSDs I can use to set up any site, making it all cookie-cutter simple.

I’ve taken out a few .info domains at $1.19 each (99c + 20c) as I believe it doesn’t really make any difference what the extension is if you get everything else right using the IPK OPSEO method.

So my costs for further sites will be extremely low. I already have the course, the domains are only $1.19, and my estimate is it takes me about 2 hours to do everything now I know what to do.

If I let the Jumperoo site take the brunt of the initial cost, then every other site I put up will be immediately in profit when the first sale is made. If the Jumperoo site is anything to go by, that’s after 12 days.

I tell you what, let’s be fair about this. Factoring my time and involvement into the equation, lets say each site is in profit after the 10th sale.

At this point, I don’t know how long it will take to get to the 10th sale but I think a fair guess is 6 weeks? Remember the Jumperoo site didn’t even get onto page 2 of Google UK until last Friday which was 6 days after the site went live, and it only got onto page 1 yesterday.

09-11-2008 – Site live and linked from this blog to get it indexed.
14-11-2008 – Site appeared on page 2 of Google UK.
16-11-2008 – First order but no earnings.
18-11-2008 – Two more orders, but still no earnings.
19-11-2008 – Site now appearing on page 1 of Google UK.
19-11-2008 – First sale and a £4.79 ($7.07) commission.

So if it’s only taken 10 days to get my first earnings, I think 6 weeks is a conservative estimate for any other sites I put up to pay for themselves? I’m expecting to make more commissions this weekend when people really start searching online for Christmas gifts, but I believe it doesn’t reach its peak until about the 8th December, so we have a couple of weeks to go yet.

That means for the rest of the year these sites are making a profit. Even though Christmas will be over, there are still birthdays etc. which will mean income through out the year.

So the more sites I put up will mean more profit. That’s easy enough for anyone to understand isn’t it?

Now I know that sometimes you can put up a site and nothing happens. Yes I have a few of those knocking around. Those are all for info products, and despite the traffic that I get to those sites, for one reason or another they don’t convert. It’s likely because I’m addressing a niche that isn’t keen to buy the info products I may be offering.

But when it comes to physical products, by doing a bit of market research using the methods detailed in Info Product Killer I can see immediately if there’s a buying market or not.

I’ve proven that to my own satisfaction with the Jumperoo site.

All I have to do now is duplicate the initial effort.


Sometimes we can get so bound up in what we’re doing that we miss the obvious.

The obvious in this case is that physical products that get lots of searches are likely to be by people who want to purchase them.

That’s especially true when people look for terms like “cheapest this” or “buy that“.

When those people find your site, you pretty much know what the outcome is going to be.

And if you’ve done your homework and there aren’t that many competing pages, you’ll find yourself getting visits from those buyers. And that’s what’s happened with the Jumperoo site.

Here’s a quick pic of the traffic the site has received over the last couple of days.


My hands are up now. I think that Jumperoo site SUCKS BIG TIME. It was my first attempt and even though it’s rubbish, look what’s happened.

I made my first commission, hopefully with many more to come.

I hope that if you haven’t made anything with IPK yet, that you’ll soon feel the nice warm feeling I did when I saw that first commission earning in my account, punched the air and shouted “YES!”


-Frank Haywood
P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business

Info Product Killer Update #4


My Jumperoo site just hit page 1 of Google UK, 10 days after launching it. I can also see it’s on page 3 of Google US.

It’s also doing okay for my secondary keywords too.

My Amazon UK affiliate account has just been approved, and I now have 3 orders showing.


I’ve now reset my stats for the site as I expect to see an increase in traffic other than people visiting from this blog, and I want to see where it’s coming from. So far it’s been a trickle from Yahoo and Google.

I know that when my site gets to slot 1 (and it will in time thanks to the linking strategy I’ve adopted), that I’ll get a huge amount of traffic to it. When I start to see that increased traffic, I’ll tinker with the site and improve it, adding more content and stronger calls to action.

I think I read a while back that something like 65% of the traffic goes to whoever’s in slot 1, with the remaining traffic being distributed over the remainder of page 1, and very little going to page 2, maybe 2%.

I believe that even without the link strategy, the site will do quite well anyway, as I’ve seen it slowly rising up the ranks, and I’ve hardly touched it since I launched it 10 days ago.

Have I already said this? IPK works! 🙂

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business

Info Product Killer Update #3

I’ve been waiting for this to happen and I knew it was only a matter of time. My first order has appeared in my Amazon affiliate panel for a Jumperoo, sold yesterday.


Yaaay! Thanks IPK. Thanks Craig.

It isn’t showing as a commission yet, and I’m not too sure what the difference is between an order and earnings, maybe it’s only after the item has been dispatched is it classed as earnings, as I guess whoever’s ordered it could cancel.

Or maybe it’s only calculated as earnings at the end of the month. If anybody knows the answer to that one, please let us all know.

At any rate, I’m extremely pleased.

When the order turns into earnings, it will be for 5% of £74.99 which works out to £3.75 or at todays exchange rate $5.64.

That one commission payment will pay for more than half the domain registration fee ($9.69 via NameCheap). One more commission and the site is in the black for the remainder of the 12 months. I class that as a success although I know some people may say it’s not worth it.

However, to put it into perspective, the site only went live last Sunday and 7 days later it’s more than half paid for itself. In the next 7 days I expect to get more commissions from that site, thereby paying for it to exist.

Over the next 12 months, I expect to get many more commissions from it for doing absolutely nothing at all. Within 3 months (following my linking strategy) I expect it to be in the number 1 slot on Google UK for the term Jumperoo. When it gets there I’ll see a huge jump in earnings from the site.

Now that’s what I call passive income!

I’ve been on page 2 of Google UK since late afternoon on Friday, and checking last night I was at the top of page 2, although today I’m the second one down. That’s okay, I expect it to move around a bit before getting onto page 1.

And I expect it to move up slowly, then in about a month it will disappear for a few days, and then hit number 1 or 2 position. This is a phenomenon of the linking strategy that I’ve seen before.

Certainly within 3 months I know it will get to number 1, and I then expect to make at least a sale a day.

Well. That’s what I’m hoping for anyway. 🙂

This has caused me to make the decision to put up a site a day, and I’ve put aside 2 hours each day to do so. Yes, it sounds like a JOB doesn’t it? But I’m the only benefactor, I’m not making anybody else rich, and I know that “day in – day out” if I keep it up I’ll gradually increase my income in leaps and bounds.

I sat down with my wife for 30 minutes today, showed her how to do the market research and we mapped out the next few products we’re going to target.

Crazy as it sounds, while we were looking, I could see people competing over AdSense ads for some search terms, when the actual competition for free organic traffic is almost non-existent.

And just as crazy, some search terms for my target products are getting huge amounts of search (5,000 – 10,000 searches a month and upwards) and there are no AdSense ads running for them, and there are less than 200,000 competing pages. (Anything less than 500,000 is relatively easy to dominate.)

This entire market really is wide open, and all us lucky boys and girls that know about it now are going to make a killing over the next 12 months, and certainly next Christmas will be massive as we all should have lots and lots of #1 slots with our sites.

If you work at it of course.

Does anybody reading this still need proof that IPK works?

-Frank Haywood
P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business

Info Product Killer Update #2

Continuing with the excitement over IPK, here’s my next update.

Around 5 hours ago, I checked to see where my Jumperoo site was on Google, and I found it half way down page 6 for the term “jumperoo”. I thought to myself “yeah, it’s early days” and then I opened up the IPK ‘On Page Search Engine Optimisation’ (OPSEO) critical check list just in case.

I noticed that, as careful as I’d been I’d missed a couple of things in my hurry to get the site up. (And I thought I’d been painstaking…) So I now VERY carefully checked it again, added a sitemap (d’oh! – how did I miss that), and added a bit more copy.

I’m still not totally satisfied I’ve got it all right, and I’ll check it again before I’m completely happy. And purely from an aesthetics point of view, I’d like to change the default banner, although I know it’s unimportant to make your site rank.

I’ve just checked Google again after dinner, and I’m now halfway down page 2.

Okay, I’m convinced. As Craig has said, the OPSEO is critical and can make the difference between a site that pays and a site that doesn’t.

But lets also not forget the back links using the correct anchor text, and I’m working on those too. That’s part of a longer term strategy to rank well for the site.

The way I see it, even though the big sites like Amazon and ToysRUs do well in the rankings, I don’t think they’ll do so well against the specific search terms that these IPK sites are being optimised for. Couple that with a raft of about 150 back links with anchor text that all say jumperoo, and I reckon I’ll get top spot in about 3-4 months, hopefully sooner. And of course my two secondary set of back links for my other search terms will help too.

Throughout the year residual income from the site will make it well worth it, as the Jumperoo seems to be a very popular product (getting 90,500 searches a month for the term jumperoo in the UK according to Google) and has had rave reviews on Amazon. I intend that all the toy sites I build through this coming year will be on page 1 position 1 for next Christmas. Especially as I’ll be carefully interlinking the related ones, and have them all pointing to a central site.

As well as the toy sites, I’ll also be using the all year round strategy and releasing sites for other products such as HD TVs etc.

So, no money made yet, but with me now sitting on page 2, I must be getting close.

One last thing. I’ve now installed a StatCounter traffic monitor on it so that I can see where traffic is coming from, what it’s doing once it’s on my site, and how quickly it gets funnelled off to Amazon.

If you don’t test, how can you make it better?

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Posted by Frank Haywood in internet business