Frank Haywood – Page 2 – Product Creation, Traffic, List Building, Automation = Internet Business

Jun

2015

Dynamic Retargeter Plugin

Update: The sale for the Dynamic Retargeter plugin for WordPress is now live at just $17.00.

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The plugin helps you to move visitors to your WordPress driven sites through the different stages, from first time visitor, to prospect, to customer, and then to repeat customer.

It does this by presenting different content depending on which stage they’ve reached in your site flow.

So for example, you may at first display them with an optin form, and then when they subscribe and become a prospect, you can show them a discount coupon or other special offer that’s only open to subscribers.

As they take up each offer, you can move them through as many different stages as you want, and at each stage show them different content.

There are three built in trackers, but you can add unlimited amounts of your own trackers, and associate content with each tracking group as they move through the flow you’ve decided on.

This could be a simple visitor to prospect pathway, or something more complex and changing.

For example, let’s say they follow a link from your home page to another page which tells them about a particular product you’re selling. As they follow that link, you can ensure they get cookied and added to a particular tracker.

Then just like FaceBook, Amazon or eBay (they all do it), when they revisit your site they’ll automatically see your ads for that product. They’ve already shown and interest in it, so instead of just giving them random ads and hoping for the best, you also get to show them targeted content and a reminder of that product.

If you put two and two together you’ll see that this plugin can be used with the last plugin I released (the Recently Related plugin) and between them steer your visitors to the conclusion you desire. 😉

o Encourage returning visitors to become a subscriber.
o Make offers to subscribers e.g. coupon code or discounts.
o Provide links to downloadable items available only to subscribers.
o Promote other products and upsells to known buyers.
o Track returning visitors, subscribers, customers and more.
o Customizable cookie length.
o Add text, images, video and more to your content.
o Works with any autoresponder / optin software or service.
o Automatically move subscribers into different trackers.
o Simple link tracking means moving your subscribers is easy.
o Display content in widgetised areas with custom widget.
o Display content in posts and pages with TinyMCE button / code.
o Install the plugin, amend a few settings, and choose your messages.
o Uses WordPress WYSIWYG editor (TinyMCE) to add your content.

-Frank Haywood

Apr

2015

Recently Related Plugin

Update: The sale for the Recently Related plugin for WordPress is now live at just $17.00.

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Demo Site

That’s a bit of a strange name I know, but I think it sums up how the plugin works very nicely.

What it does is actively keep your visitor on your site longer in a completely white hat way.

o Unlike other plugins that use a proprietary algorithm that you can’t control, you get to control which posts are related via the use of standard WP tags.
o Create multiple related posts and recently viewed content via the sidebar widgets and shortcodes.
o You can optionally choose to show titles, images and excerpts.
o You can set default numbers of posts to display.
o Works with your existing tags so no need for any extra work to set up.
o Widgets add related content to any sidebar or footer.
o Shortcode puts related or recently viewed posts on any page or post.
o Your visitors can quickly see the posts they’ve read and related content they might find interesting.
o Examples of use might be (and not limited to) review blogs, affiliate sites, or any website that you’re monetising in some way, or using to build a list.

It’s well known that the longer someone spends on a page, the more likely they are to take the action that you want them to. That would for example typically be to buy, to share or to subscribe.

The same is true if you keep someone on a site for as long as possible. They’re far more likely to subscribe if they find what they’re looking for on your site, and if that’s several examples of what they’re interested in, then they’ll go for it.

The plugin does two key things.

#1 – It enables you to display to the reader content that is related to the post they’ve just viewed.

#2 – It enables you to display content that they’ve recently viewed, allowing them to easily get back to the content they’ve just been looking at.

You can present this content in your sidebars via two new widgets, and / or present it on specific pages and posts via the use of a shortcode.

The best bit is that unlike other plugins that only do part of what Recently Related does, it lets YOU decide what content is related by the use of tags.

What I mean by that is, every other plugin I’ve seen (that only does the related posts thing) uses an inbuilt method to decide what’s related. In other words you have no control whatsoever on what’s displayed to the viewer.

By using tags to identify related content, you get full control. 😉

The recently viewed content comes into play when your visitor returns to your site to find what they were looking at before.

Or maybe they’ve been working their way through a few posts. This just makes it very easy for them to get back to where they were.

-Frank Haywood

Apr

2015

Webinars Made Easier

Everything you wanted to know about webinars, but were afraid to ask…

Part of the changes I’m making in my business for this year are to provide you with useful training content.

I’ll be doing this by a series of free videos covering various topics such as copy writing, building a sales page, mindset, product creation, outsourcing and so on.

I KNOW lots of people want this kind of stuff after doing my course on auto backing up your web sites last September.

(Incidentally, there will be an updated version available soon to everyone that bought with a proper members area and an affiliate scheme. Watch this space and wait for the email – it’s no additional cost to anyone that has already purchased.)

It’s mainly swilling about in my head at the moment, and only exists as a comprehensive set of notes. But videos and documentation are coming.

Most of it will be free, some will be paid for.

And… One of the things that I’ll be doing later this year are webinars.

Webinars are easy. I know some people get a bit scared, but believe me it’s a LOT easier than standing in front of a room full of people who are waiting to hear you speak. 😉

The best bit is that you get to do the whole thing in the comfort of your own home and even have someone giving you a big hug if you need it.

No-one would ever know…

I know people like them simply because of the useful stuff you can learn, and I ALSO know that when you do any *selling* via a webinar, then people buy.

Simply, the conversion rate is much higher. It’s far more normal to achieve rates of 30-40% conversions rather 3-4%.

And I think I understand the psychology of why this is too, but I’ve not seen anyone discuss this anywhere.

Ingrained in the human psyche is the need to pay back for any perceived favours given. It’s a co-operative mutual help thing that’s been proven to help in individual’s successes.

You can read all about this in Robert B. Cialdini’s book, “Influence: The Psychology of Persuasion” which you can pick up for a few dollars on Amazon. Well worth it if you do ANY kind of selling – either products or services.

Anyway…

I’ve been keeping my ear to the ground for anything to do with webinars.

And then along comes this quite nice training at an 80% discount for a few days – it ends quite soon.

http://frankhaywood.com/wa/

A heads up first though. The content is good, but you have to pick your way through some of the more obvious stuff before you get to the goodies.

And the members area isn’t laid out in modules as you’d expect it to be.

Those things aside, you could do a lot worse than to grab yourself a copy of this training while it’s on discount.

I love a bargain and I figure that if I like this then you may like it too.

http://frankhaywood.com/wa/

-Frank Haywood

Mar

2015

Dynamic Easy Share Plugin

Update: The sale for the Dynamic Easy Share plugin for WordPress is now live at just $17.00.

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Demo Page

The problem addressed with this plugin is one of getting people to share your content on social networks.

It’s getting harder.

The way I see it is if it’s getting harder to get people to do the actual sharing and so send traffic to your sites, then we need to make it even *easier* for them to do so than it’s *ever* been before.

Dynamic Easy Share addresses this by taking the two main social sites that account for over 85% of social traffic and making it easy for visitors to share your content and generate backlinks.

In other words it hooks into Twitter and FaceBook.

This is NOT just another social plugin, and there’s nothing to stop you from using it with any other social buttons you may have on your site. What you’re actually doing is extending and improving your sharing capabilities.

You need to see what it can do. 😉

There are two modes.

The first allows YOU to select and highlight snippets of content on your pages and posts that you feel someone would actually share. Any content you’ve presented in this way stands out on your page and all the reader has to do is click a button to share that content snippet on Twitter or FaceBook.

The second mode is javascript driven and allows the READER to post snippets that THEY select. When they highlight a snippet of text, the plugin detects this action via javascript and automatically presents the share dialogue wrapped around the content they’ve selected themselves.

Then all they have to do is click a button and it’s shared.

I know you’ll probably have to see it to understand exactly what the benefits are and how easy it is, and so that’s why I’ll do a short video showing exactly how the plugin works Monday morning.

(I intend to use this plugin on an upcoming project, and I’m absolutely convinced it will give me an edge in the social sharing arena. I can’t let the cat out of the bag now, but I’ll explain it all to you at a later date and I know it will be incredibly useful for you. I’ve been puzzling this all out for a while now, and I’m certain you’ll like it when I unveil it all.)

Here’s a quick feature list for the Dynamic Easy Share plugin.

o Use on posts and/or pages.
o Control over sharing boxes – colours, borders, etc.
o Optionally pre-define content for sharing.
o Optionally enable reader selectable sharing.
o Readers can optionally highlight text, click a button, and share.
o Unified actions with Facebook and Twitter.
o Complements your existing social sharing methods.
o Unlimited color choices and 3 styles of quote boxes.
o Full developer (client / flipper) licence in this sale.

-Frank Haywood

Mar

2015

Geo IP Switcher Plugin

Update: The sale for the Geo IP Switcher plugin for WordPress is now live at just $17.00

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This plugin is designed to do two things.

#1 – It addresses the EU VAT (sales tax) issue.
#2 – It enables you to sell to countries that don’t support PayPal.

What it actually does is allow you to run two code snippets on a page.

A default one that displays to countries you wish to sell to using PayPal, and also an alternative code snippet if it isn’t a country that PayPal supports, OR an EU country.

In other words, if someone arrives on your web page that isn’t from a country in your list, then they won’t see the default payment button (or other code), they will instead see the alternative payment processor.

o Automatically switches to alternative payment processor
o Manage unlimited products from a single WordPress Site
o Emergency mode for payment processor limitations
o Will switch out any HTML, not just payment code
o Ideal way of resolving EU VAT rules
o Simply switch to ClickBank for EU countries

Here’s the background to it.

There’s been a bit of a kerfuffle recently with the new EU law that came into force on January 1st. It states that if you are selling into EU countries, then you should be charging VAT (sales tax) at each country’s VAT rate. You should then be paying that money you’ve collected to each country.

In a nutshell…

The idea is that large companies like Amazon and eBay etc that have set up house in Luxembourg were only paying VAT at Luxembourg rates. The governments from the EU countries didn’t like that, and so we have this new law that will prevent this from happening and cause these big companies to now have to pay VAT at local rates for each country.

It doesn’t just affect the big companies though, as we ALL now have to charge and pay VAT for every different EU country at each country’s rate.

As you can imagine, for some this is a massive bureaucratic nightmare, especially for smaller businesses that just can’t or don’t want to handle all the extra paperwork.

As a result, some smaller businesses have decided they won’t sell to the EU anymore.

Personally I don’t think that’s a good solution, and so here’s Geo IP Switcher.

Now you can provide an alternative payment processor such as ClickBank for non-EU and non-PayPal supported countries.

Why ClickBank?

Well, ClickBank aren’t your “normal” payment processor. They sell your products on your behalf, and THEY become the vendor of the product, not you. They’ve also for a few years now been charging sales tax at the appropriate rate and paying it to each country where required.

This makes them ideal for relieving you of a potentially massive headache.

Of course you don’t have to use ClickBank with this plugin, you could just throw up a message saying you don’t deal with EU countries any more, and not allow people to buy. Or use a different payment processor that suits you more.

Either way, using this plugin keeps you within the law.

The sale goes live at 6.00pm GMT (1.00pm EST) Tuesday 3rd March.

Plugin Great members can already find the plugin in the members area.

-Frank Haywood