WordPress Plugin Nickel Sale – Subscribers Only

UPDATE: I’ve put the opening back to Tuesday 1st June at 6.00pm GMT (1.00pm EST) – see this post for details.

Following on from the very popular WordPress AutoResponder plugin (WPAR) I released last month, I now have another plugin that is both great as a standalone plugin but also complements WPAR perfectly.

It’s called “Subscribers Only”…

(BTW, there’s a new version of WPAR now available – v1.3.3 – which you can go download from your personal download page.  We hope that we’ve now fixed the niggling little problems that a few people were having and that it’s stable for everybody.  We’ve also added a couple of extra features too.)

While WPAR makes it possible for you to easily gather subscribers on your blog(s), this new plugin virtually forces people to become WordPress subscribers.

Note the subtle difference in terminology here.

WPAR subscribers are people which have requested to join your blog mailing list and will be sent email messages on a schedule you set and also allows you to send out broadcast emails.

WordPress subscribers are people who join your blog using the built in WordPress sign up page.

(You can tell WordPress to only allow people to comment on your blog if they’ve first joined up.  You’ll find this under “Settings >> Discussion” in your WordPress admin panel.)

Okay?  See the difference?  WPAR subscribers and regular WP subscribers.

So what does this new plugin do?

Well, it’s called “Subscribers Only” and what it does is it hides parts of pages and posts and shows non-WP-subscribers a message that they need to subscribe in order to read the content.


Imagine this.

You write a post or a page that explains how important it is to do something – the WHY – but then leave out the crucial bit that explains the method of doing it – the HOW.

All they see is a message saying something like “This content is for Subscribers Only”.  Get it?

The only way that people can read that missing content is if they follow the link and join as WP subscribers, then once they’re logged in they can see it all.

Do you see the power of that?

How about making it a little bit more powerful and more persuasive?

Well, we’ve also made a change to WPAR so that you can now tick a box to say that any new WP subscribers also get automatically added to WPAR.  (Any new WPAR subscribers already get automatically added as WP subscribers.)

So the moment a visitor to your blog reads a post with some missing content and subscribes to be able to read it, they also get added to your autoresponder sequence.

In fact you can just point people to your WPAR sign up page or sidebar box, and they will automatically get added to both WPAR and as regular WP subscribers.

Do you see why I say this is DYNAMITE?

Every single WordPress post you make can now be a source of new subscribers.  You don’t really need to write an ebook to give away in return for a name and email address, you can just blog and hide some of the content.

You can even go through some of your older posts that you know get search traffic and amend them, removing key information that can only now be seen by subscribers.

Okay, that’s enough explanation I think.  This will become part of the PluginGreat.com premium plugins, and will eventually be sold for $27.

But before that, I’m holding a nickel sale so you can get it at the lowest possible price.

UPDATE: On Tuesday 1st June at 6.00pm GMT (1.00pm EST), I’ll be kicking off the nickel sale here on this blog.


A nickel sale I did a few months ago went a bit pear shaped as the autoresponder service I was using failed to send out the email until nearly 2 hours after it was supposed to go out.  Many people were left waiting for it but didn’t get it until many sales had already gone through, and so didn’t get as good a deal as they would have done.

So my advice is, if you want to be one of the first to grab it and get it at it’s lowest price, keep an eye on my blog.

Regardless of whether or not the email is sent out on time, if you hang around on my blog at start time, you’ll see a post appear with the location of the nickel sale.  Okay?

That’s how lots of people got in early last time.

-Frank Haywood

Posted by Frank Haywood


Scott Raven

Hi Frank,

I don’t remember where you’re from so I’m not sure if you realize that Monday is a National Holiday here in the USA. It is Memorial Day, the day we honor all the men and women who have given their lives to fight for the freedoms of our country and other countries all around the world.

Not sure how much that might impact your nickel sale or your plans for the launch date/time, but I wanted to let you know in case you didn’t. A LOT of marketers from the US will be out most of the day to celebrate the Holiday. 🙂

Good luck with it. If I’m around, I’m hope I don’t get in too late.


Scott Raven
Raven Squared

Harold Read


Will this plugin be free to PLRCodeMine members like the last one?

Oh, by the way, you never provided the download link to the WPAutoresponder plugin at PLR CodeMine as promised.

Idriys Muhammad

I was going to complain a bit about the multiple hoops you set up to get in on the beginning of your nickel sales; however, I changed my mind.

I’ll opt instead to let you know that since I’m not online every day (due to other endeavors), I often miss what you have to offer. Sure, I’ll get the first email announcing what’s to come, then I’m back to doing what I do full-time, and I’ve missed out (or so I think ;).

Perhaps you could – so more subscribers like me could participate – just send the live link sometimes, for those who see the value of the offering without need of a pre-sale.

es, I want in, but not at any means (or price).

Man… things happen so fast on the Internet.


Gareth C Thomas

Great plugin Frank, but could you bring the release time forward or delay it by a day please? My wife and I are off to the O2 in London to see Lady GaGa and it starts at 6pm Monday too!!!

I’d hate to miss out on the great starting price of your new plugin :o(

Vern Brown

Hopefully I will get a better deal this time… Things DO happen, even when you’ve done all you can do!
Looking forward to another great plugin, Thanks Frank.

Frank Haywood

Scott and Gareth: Realising that it’s a national holiday both in the US and the UK, I’ve decided to delay until Tuesday at 6.00pm instead.

I sometimes lose track of the day and even the time of year (!) as I’m no longer held to a job with regular hours, and that’s what happened this time. That’s my excuse anyway…


(Gareth – Have a good time at O2. MY wife’s a bit ga-ga sometimes and she loves her music too.)

Harold: Yes it will – the WPAR is now on the PLR Code Mine group page, and this new plugin (WPSO) will appear there soon too.

Idryis: If I ever decide to stop doing nickel sales, then yes I will. But people like them because they’re getting a bargain and it seeds the market place with more copies than would be the case if I just did a normal discounted sale.

I could just release at $17 and then later set the regular price at $27, but I think people prefer to have the opportunity of getting a product at less than $10, don’t you?


Vern: You’re welcome. I know I can’t make everybody happy with what I do, so I just keep on doing what I enjoy.



I’ve got to say that I really don’t like this type of “sale.” I’ve bought a lot of stuff from you Frank, and I would rather see a (for example) 2 to 4 hour window that EVERYONE could buy at a specific price. I mean, not everyone can just “hang around their computer.” And the last nickel sale I participated in was late starting by a half hour – and several people left comments to that.

If you MUST have this type of nickel sale, please at least start on time. BTW, almost all of the USA is on Eastern DAYLIGHT time, which is an hour sooner than Eastern STANDARD Time. Maybe it would be better to just say 1 PM Eastern Time – that way those of us that live in the USA will know the correct time.

You have very good products – I just dislike nickel sales and late starts.

Frank Haywood

Hi Maury, thanks for your comments, and I’m sorry I couldn’t start on time last time – there’s a first time for everything.

I was actually 10 minutes late in kicking it off – believe me I was WATCHING that clock!

I had to go out and got stuck in traffic and spent 45 minutes sweating and staring at the clock in frustration and I don’t want to ever go through that again.

As for nickel sales themselves, I know some people don’t like them, but others absolutely love them.

Look at it this way. The final price is going to be $27. At whatever price you purchase it, it’s usually going to be at least $10 less than that, and if you’re prepared to put a bit of time aside, substantially more than that. (Many people are time rich but money poor and would rather do that.)

So I could do what many marketers do and sell for $17 for 24 hours before putting the price up. The net result to me is about the same, but less people get the plugin which I always think is a shame. It’s always a good idea to seed the market as much as possible just to get people using and talking about a product, good or bad is all the same.

(There really is no such thing as bad publicity – all publicity is good. What you don’t want is to be in a forgotten back water, so being a bit controversial doesn’t hurt your business at all – ask Nestle!)

And, you know me by now. I sell very useful and well thought out products to small businesses at very low prices. I see similar products to mine being launched at $27 as a 24 hour special before finally having the price set at $47 or $67, and I could do this too, but I choose not to do it that way. (Maybe I’ll change that, I like to experiment.)

So I know it’s a bitch when things don’t work the way we want them to, but you know, that’s the way life is.

Thanks again for your comments, I read everybody’s, even though I might not directly answer every one.



Stuart Joseph

@Frank Haywood:
I appreciate your running nickel sales, even if folks don’t get a very early copy, they can still get a discount.

I think a nickel sale is a good thing. A discounted nickel sale pricemeans the product isn’t too expensive, puts it within reach of everyone (especially those of us who are cash poor while starting up their business), and isn’t too expensive for a person to buy on impulse or for future use. Even if it never gets used, the cost is not that great and about what soemone would spend at MacDonald’s (if they aren’t big eaters).

IMHO, your business model seems like something worthwhile. Unlike some other sites out there that want to sell big ticket items that will supposedly make big bucks for us, you realize that delivering a quality product at a price just about anyone can afford, means that you really make it easy for folks to get started in IM.

Your information comes from the real world and is crditable whether it is free reports or included with a product.

I should also add that your products are a worthwhile investment whether they are used right away or not.

Keep up the good work!

What – they have traffic jams in the UK too? Scandalous! 😉 Anyway, waiting somewhat patiently for this product – it really sounds great and should work well with a membership site concept. Thanks!

So Frank, it’s 5 past 7 BST, where is it then?

Kathleen Gresham

I’m on your email list, and I have tried several times to get to this nickel sale, but all I get are links to your blog. I have yet to find a link to the sale itself.

Where is the link to the sale. I have already missed several hours of it, and I started trying to reach it yesterday (just to find the page and be ready.

Still, now that the sale is supposedly well under way, I can’t find it. Where is it???? Where is the link??

Well, I’m flawed. A website the purports to be focused on online business and revenue tools, and yet makes it sooooo complex to purchase a product. I really have no idea what your ‘nickel sale’ is about- I’m guessing it is an American auction type sale where the price gets higher proportional to time.
Anyway, your tools seem interesting, but your site is frustrating and just a whole bunch of text.

Anthony Harris

I think John means he’s ‘floored’. Otherwise, he very definitely flawed.

(Sorry John, just a bit of fun)

Frank’s nickel sales are where the price to the next purchaser increases by a 5 cents every time a sale is made, up to some predetermined final price. Because each increment is consecutive, the price necessarily increases with time.

I hope that’s clear. If not, I apologise and will immediately seek a course in English.