Frank Haywood – Page 4 – Product Creation, Traffic, List Building, Automation = Internet Business

Dec

2014

THREE Magic Plugins

Update: The sale for ALL THREE Magic Plugins is now live at just $24.00.

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From 6.00pm GMT today and for the 48 hours following, I’ve reduced the prices of three of my nicest plugins – Magic Content Blocks, Magic (Google) Fonts, and Magic Social Blocks to $10 each, OR for the next two days, you can get all three for just $17.

You can click each of the links on the titles to view the original pages on this blog and also get to the individual “buy” buttons there.

Magic Content Blocks allows you create attractive pre-defined content such as ads which you can then add to your posts and pages with a click. You can then change wherever the ad on your site appears just by changing the ad content once and it then cascades across all usages. A real time saver.

Magic (Google) Fonts lets you add any of the 600+ Google web fonts to your pages and posts. There are also some pre-defined effects that you can select from to make them really stand out, such as a “dark glow”, “green shadow” or “emboss” effect, plus some others.

Finally, Magic Social Blocks makes it easy for you to add SEVEN different kinds of blocks to your blogs that are all able to display social network buttons plus a little bit more.

For each block there are three different styles to choose from, and you can edit fonts and text colour. You can create as many of each block as you need, all with different content inside. For every block you create, there are three layouts generated. One for insertion into posts and pages, one for widgetised areas (sidebars), and one that’s a slide-in popup that gets triggered when your visitor scrolls down the page. You can select which slide-in you want to use from the ones you create.

So there we have it, three cracking plugins normally at least ~~$17 each~~, on sale for $17 for ALL of them and after 6.00pm GMT, the buy button will appear.

And if you only want one of them, I’ve dropped the price to $10 each and you can get to the buy button for each one on the links above.

All with full developer (client/flipper) licences.

Something for everybody here I think. 😉

-Frank Haywood

Dec

2014

Profit Builder Plugin and Theme Review

Continuing my recently started quest, what I’ve been looking for is a plugin or theme that will enable me to build modern looking sales pages and also while having a clean looking blog too.

Well, I received a couple of emails about a plugin and theme combo that I missed when it came out.

Profit Builder Plugin and Theme

What’s nice is that the creator (Sean) is doing a special at the moment and is only charging 67 CENTS more (!!!) for the developer licence which allows you to install it on UNLIMITED personal & client sites.

That’s what I call a good deal. 😉

What I particularly like about this theme and plugin set is that it comes with more than 60 pre-made layouts that you can select from to instantly build a page. This includes the “traditional” marketing pages you might need such as squeeze, sales and JV, but also has a pile of other layouts too.

All you then need to do is edit the colours and the content.

It also ticks the box for my requirement of a clean looking blog.

With a bit of a proviso…

At the moment the provided theme component forces you into publishing excerpts on the front page rather than the full content, so I’ve just written to the creator about that to get it changed to be an option.

I understand why he’s done it that way – it’s purely because of SEO – but at the moment I like to put the full content of my posts on the blog page.

I might change my mind about that, we’ll see, and at any rate, if I really want to I can just use the plugin component with another theme.

That’s because one of the on-page options is to use a full width blank page template, and that means you can use any theme and still get the benefit of the snazzy looking pages this can build.

Now that’s what I call joined-up thinking. 😉

It would be nice if that small part of the theme worked the way I wanted it to, but maybe I’m nit-picking over what is actually a very powerful plugin and theme combo.

That aside, I like this plugin so much I think I’m going to use it to launch a new product range and site. More on that when I’m ready.

It has a ton of really nice features and almost everything can be amended in either the plugin, theme or on-page settings.

There’s also some included extras like an exit redirect so you don’t need to install a separate plugin to do that.

The creator has really tried to think of everything and it’s clear he uses this himself.

Here are just some of the features – I had to create a video to show off some of the other stuff so you’d understand how it all ties together.

o Over 60+ pre-designed lead, sales and marketing layouts
– Opt-In Pages
– Social Gates
– About Me Pages
– Sales Pages
– Coming Soon Pages
– Local Marketing Pages
– Member Portals
– Review Pages
– JV Pages
– Webinar Pages
– Bonus Pages
– ECommerce Sites
– Launch Pages
– Upsell Pages
– Training Series

o Easy to use drag and drop marketing page builder
o The plugin component will work with any theme
o Included theme for search optimised usage
o Create and save your own layouts/templates
o Save all your theme settings to use on another site
o Full featured typography section for INDIVIDUAL elements
o Optional included exit redirect on pages
o Includes the Revolution slider plugin bundled with the theme
o A ton of other cool stuff…

Okay?

I stumbled with some of the functionality as a) there’s so much of it, and b) it isn’t all totally clear until you get a feel for how it all works and ties together. Hence the video above – I hope this helps you to get started quickly with the plugin.

You can get to the sales page here. There’s a 67 CENT developer special currently running, but I honestly don’t know how much longer this will stay in place, so don’t dilly-dally over this one.

Profit Builder Plugin and Theme

This is definitely one to pick up, and I suspect you might start using it for many of your sites.

-Frank Haywood

Nov

2014

Support Desk Plugin

Update: The sale for the Support Desk plugin for WordPress is live at just $10.00 for a little while longer.

This plugin fully integrates with WordPress and gives it support desk capabilities.

It will then rise to ~~$17.00~~, and then again to ~~$47~~.

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This plugin will allow you to CHARGE for support via a 3rd party membership plugin.

As well as a support desk, you also get full knowledgebase and troubleshooter functionality.

o Support Tickets
o Full WP integration
o Knowledgebase (also includes categories)
o Simple Troubleshooters
o Knowledgebase, Categories and Troubleshooters in WP menus
o Editable emails
o Ticket filters and selection for support staff
o Multiple support desk staff
o User MUST be logged in to WP to submit ticket
o User can select the staff member (admins can change)
o User can upload multiple files to support ticket
o Tickets added and edited using WP built in TinyMCE editor
o and more…

One of the reasons behind this plugin is I’ve had several people ask me over the years if there was any way they could CHARGE for support.

It seems this is particularly important to many people, including consultants who charge by the hour and want to make sure money has changed hands before they do the work.

And the way you can do this is because this plugin is fully integrated with WordPress, it means you can opt to use a third party membership plugin to manage and charge your customers.

In other words you can make sure that only your genuine customers can get access to the support desk.

Not being able to charge for support has been a real frustration for many people, myself included.

Let me give you a really annoying (for me at least) example. Even more annoying is this happened a few times to me before I started checking up on who I was dealing with.

After spending easily a couple of hours of my own time puzzling over a problem someone had with one of my plugins and a certain theme, and then asking the programmer to make some changes which weren’t really necessary…

I updated and uploaded the plugin zip and told the guy who was having the problem to re-download it as it would solve it for him.

He came back to me and said he couldn’t as the page wasn’t there any more.

After a few questions, it turns out I was giving support to someone who had bought the plugin from someone else on another site – this wasn’t even a resale rights plugin I’d sold – it was one of my key products.

In other words, I was helping someone who was using a pirate copy. 🙄

For a while now, I’ve been checking to see if each person who raises a support ticket is a genuine customer of mine, and not some “randomer” as my children like to put it.

Unless I know the person well it can take a few minutes to track them down.

Anyway…

This issue has been niggling away at me for a long time, and I eventually decided to do something about it and so it’s culminated in this first version of the plugin.

More info including a video showing how it all works is to follow.

-Frank Haywood

Oct

2014

Plugin Great Membership

The first year of the Plugin Great membership is about to come to an end in a few days, and I think it’s all gone rather well.

My wife suggested I run a special to mark this first year, so starting today at 6.00pm GMT and for a further 48 hours I’m offering the same stunning launch deal as I did last year.

If you’re a new subscriber, then the deal is you pay either an annual or a monthly fee and you then get all my plugins and themes as I release them included.

That means that from today at 6.00pm GMT and then for 48 hours you can join up for just $17 / month (normally ~~$27~~) saving yourself $10/month.

But better than that is the annual option at $97 / year (normally ~~$147~~).

That’s less than half the price of monthly and saves you $107 over the year.

In other words it works out to just a smidgeon over $8 per MONTH for access to a big back catalogue of plugins PLUS all other plugins and themes I release for 12 months from when you join.

If you buy the annual membership deal.

Pretty cool I think.

I don’t mind which one you go for – it’s entirely up to you – but these membership options are a one-off. This is because in 48 hours I’m putting the annual price back up to ~~$147~~, and the monthly to ~~$27~~.

If you’re one of the many people who buy almost everything I release, then the annual option is the best one for you, but if you prefer to pay monthly and see “how it goes” that’s okay too.

Either one beats the $10 per PRODUCT option. 😉

When the 48 hours is up I’ll raise the prices and close the deal.

You can find out all the details here on the sales page, please remember this starts at 6.00pm GMT…

http://plugingreat.com/join-the-plugin-great-membership/

And if you have any questions about this, then please ask them here.

-Frank Haywood

Oct

2014

Ebook Marketing 101

I recently had an email from a customer, Jefferson O I, which I answered and thought might be useful to other people who have the same interests.

He’s asked if I knew about any software that would help promote and assist in the sales of books, and this is my reply. I’ve also added a little bit more content to this version you’re reading here.

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I don’t have or know of any software that directly markets your ebooks. My personal approach to this though is to create a publishing site and send all traffic there.

I know that doing it this way is very important as its Marketing 101. You own the site and you control what’s going on and not Facebook or Amazon or anyone else. 😉

The reason is, if you don’t own the site then any work you may do is building content on their sites and they can pull the plug on you at any time and there’s nothing you can do about it.

I also recommend you build a publisher site rather than an author site as that then gives you room to produce multiple types of books using pseudonyms. You can then allocate a portion of that site to each author.

To me this looks much more professional and lends an air of credibility to your site even if you’re a one-man-band.

Very importantly, you MUST start list building immediately if you weren’t directly planning to do so. Everyone that even looks at your ebook you want to attempt to capture on one of your mailing lists.

What I mean by this is that assuming you’re selling on Amazon, then when people take a peek inside your book, then right in the first few pages should be a nice big graphic that can’t be missed and a call to action to join your list to get a free something that you know the person would want.

It has to be a high perceived value to the reader. Anyone clicking through would then get an optin form to get their freebie, and right away you have a freebie seeker on your list that could potentially be turned into a customer.

Anyone that does buy your book should also see another call to action at the end of the book to get them to sign up to a customer list – give them something useful and related. You know they’re a customer because a freebie seeker can’t see the end of the book on Amazon so couldn’t possibly join your customer list.

You should have different prospect and customer lists for every book so that you can address each list correctly.

You can then send emails to the freebie seekers to gently ease them into buying your book(s).

Of course you should be list building on your site too and enrolling anyone that visits it by offering them a relevant freebie.

As you release new books, then you can write to the relevant prospect and customer list and tell them there’s a new related book available. Instant sales!

These are the two most important aspects of your marketing and will account for 80% of your marketing success.

#1 – Own the site.
#2 – Build separate prospect and customer mailing lists.

If you don’t do these two things, then everything else will almost be a waste of time as you’ll be constantly relying on new customers when your existing customers will be there and waiting if you can contact them.

I’ve seen lots of author sites located on WordPress.com or other free web sites, and not one of them has had an optin form, let alone a strong call to action. So they don’t own the site and they’re not building a mailing list.

Sounds like a recipe for disaster to me.

Many of these authors have several books released and they’re struggling, some without sales for months unless they’re paying for promotions. Crazy.

In the early days if I was you I wouldn’t bother with any kind of social marketing until you have a substantial list of several hundred customers and prospects – it’s just not worth the effort. Maybe a Twitter account would do as an announce method, but it really isn’t necessary if you have customers on your mailing list.

Get your customers to leave reviews and also to socially share your site and Amazon pages – tell them it all helps to motivate you to write more and that you’d really appreciate any help that they could give you. Some people WILL always help if you ask nicely, and be more motivated if you give them something useful, and speak to their hearts.

One other thing.

Your sales page on Amazon is exactly that – a sales page. Make sure you have a very interesting and intriguing description of your book and that you get people *excited* about owning it.

Again, this is Marketing 101. 😉

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I hope this helps give you a better perspective of the first steps to take to market your books.

-Frank Haywood