If you use email at all then I expect you’ll find this useful. 😉
This series of blog posts, videos and emails will eventually become part of a saleable product so pay attention if you want to see how I go about creating a learning product. Then you can use this methodology as a guide for your own product creation.
Start the video then change quality to 720p and go full screen.
Gradually over time there have arisen some situations related to email that I think need to change. I’m certain that the changes I’m going to discuss in this series of blog posts and emails will prove to be a substantial improvement of your business situation.
This will arise from both different methods of handling email that you may not be doing at the moment, and also with your email marketing – autoresponders.
So let’s get started with a discussion about email clients and then we’ll move onto autoresponders.
I’ve noticed over the last 6 months or so that an increasing number of small business are using free email services such as Yahoo, Hotmail, Gmail.
I don’t think this is a good idea for two reasons.
#1 – It looks unprofessional to your customers to be receiving a business email from fredbloggs @ yahoo.com, or studly111111 @ gmail.com etc. 😉
#2 – You don’t own the email account, the free email provider does. And they can close you down any time they like.
Ask yourself what it would do to your business if a spam complaint resulted in your free email account being closed.
Nightmare?
Consider Gmail.
Yes we all have Gmail accounts but only because we have to if we want to use any of the Google services such as YouTube, GDrive or Gdocs.
But… Google have a history of closing without warning any service they lose interest in.
They did it with a really useful online graphics editor a couple of years ago, and more recently they closed their RSS reader service too, annoying a whole load of techies out there.
Email could be next if new legislation requires a tax on email addresses, or makes free email addresses illegal to prevent the increasing amount of spam. I don’t think that last one would be a bad thing, and sooner or later a politician is going to have that idea too.
To the public it wouldn’t be a big deal. They’d use their ISP email addresses instead.
But as a business owner, you should *really* be taking charge of your own email and not trust it to chance.
I’d also like you to consider that many free email providers don’t care if the email gets to you or your clients and customers or not. It simply isn’t critical to them. What do they care if they filter 2 million emails out of their network today and yours happens to be one of them?
As far as they’re concerned they’re providing free not business email services, and you can’t afford to rely on them as part of your business.
So learning point number 1 is:-
You shouldn’t rely on free email services as part of your business.
All make sense so far?
In a couple of days or so I’ll show you how *easy* it is to set up an email account within cPanel, and also set what are called DKIM and SPF records – very important!
Now then. To make this whole exercise doubly useful, I’ve created a first video – an overview that explains how I’m going about creating the learning product and what it’s going to be about and where it’s leading to. And iot also explains a lot of things not covered in this email.
If you watch the video and like it, then feel free to give me some love back by sharing and even embedding it on your own site. And of course let me know what you think by leaving me a comment on the post.
IF you’re thinking of leaving a comment on this post with your thoughts, then all I’ll say is that’s a good idea and it’s DEFINITELY in your interest to do so as I’d like to later reward all contributors for their input and views. 😉
-Frank Haywood
http://www.frankhaywood.com/tag/project-email/ <== Click this for a list of all Project Email posts.
