Frank Haywood

Continuing with my updates about how good Info Product Killer is, I just made my first sale of a Jumperoo and a commission of £4.79.

Yee-haa! 😉

At today’s exchange rate that’s $7.06.

Okay, now you might say “Well hang on Frank, how much has it cost you to make that seven dollars and six cents?” and that’s a good question.

o It’s cost me about 6 hours of my time to set the first site up. I’m getting faster.
o It’s cost me $79 for the IPK course.
o It’s cost me $17.76 for 2 years registration of the domain.
o My web hosting is a fixed cost I bear for my other sites so it’s effectively free.

Let’s ignore the time it cost me to set the site up and just look at what I’ve had to pay out, so that makes it $96.76. After another 13 sales via that site, I’ll be in profit.

But hang on. I’m also setting up other sites too as I go, in fact I almost have my own tweaked template and a set of PSDs I can use to set up any site, making it all cookie-cutter simple.

I’ve taken out a few .info domains at $1.19 each (99c + 20c) as I believe it doesn’t really make any difference what the extension is if you get everything else right using the IPK OPSEO method.

So my costs for further sites will be extremely low. I already have the course, the domains are only $1.19, and my estimate is it takes me about 2 hours to do everything now I know what to do.

If I let the Jumperoo site take the brunt of the initial cost, then every other site I put up will be immediately in profit when the first sale is made. If the Jumperoo site is anything to go by, that’s after 12 days.

I tell you what, let’s be fair about this. Factoring my time and involvement into the equation, lets say each site is in profit after the 10th sale.

At this point, I don’t know how long it will take to get to the 10th sale but I think a fair guess is 6 weeks? Remember the Jumperoo site didn’t even get onto page 2 of Google UK until last Friday which was 6 days after the site went live, and it only got onto page 1 yesterday.

09-11-2008 – Site live and linked from this blog to get it indexed.
14-11-2008 – Site appeared on page 2 of Google UK.
16-11-2008 – First order but no earnings.
18-11-2008 – Two more orders, but still no earnings.
19-11-2008 – Site now appearing on page 1 of Google UK.
19-11-2008 – First sale and a £4.79 ($7.07) commission.

So if it’s only taken 10 days to get my first earnings, I think 6 weeks is a conservative estimate for any other sites I put up to pay for themselves? I’m expecting to make more commissions this weekend when people really start searching online for Christmas gifts, but I believe it doesn’t reach its peak until about the 8th December, so we have a couple of weeks to go yet.

That means for the rest of the year these sites are making a profit. Even though Christmas will be over, there are still birthdays etc. which will mean income through out the year.

So the more sites I put up will mean more profit. That’s easy enough for anyone to understand isn’t it?

Now I know that sometimes you can put up a site and nothing happens. Yes I have a few of those knocking around. Those are all for info products, and despite the traffic that I get to those sites, for one reason or another they don’t convert. It’s likely because I’m addressing a niche that isn’t keen to buy the info products I may be offering.

But when it comes to physical products, by doing a bit of market research using the methods detailed in Info Product Killer I can see immediately if there’s a buying market or not.

I’ve proven that to my own satisfaction with the Jumperoo site.

All I have to do now is duplicate the initial effort.

Simple.

Sometimes we can get so bound up in what we’re doing that we miss the obvious.

The obvious in this case is that physical products that get lots of searches are likely to be by people who want to purchase them.

That’s especially true when people look for terms like “cheapest this” or “buy that“.

When those people find your site, you pretty much know what the outcome is going to be.

And if you’ve done your homework and there aren’t that many competing pages, you’ll find yourself getting visits from those buyers. And that’s what’s happened with the Jumperoo site.

Here’s a quick pic of the traffic the site has received over the last couple of days.

My hands are up now. I think that Jumperoo site SUCKS BIG TIME. It was my first attempt and even though it’s rubbish, look what’s happened.

I made my first commission, hopefully with many more to come.

I hope that if you haven’t made anything with IPK yet, that you’ll soon feel the nice warm feeling I did when I saw that first commission earning in my account, punched the air and shouted “YES!”

🙂

-Frank Haywood
P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

STOP PRESS!

My Jumperoo site just hit page 1 of Google UK, 10 days after launching it. I can also see it’s on page 3 of Google US.

It’s also doing okay for my secondary keywords too.

My Amazon UK affiliate account has just been approved, and I now have 3 orders showing.

I’ve now reset my stats for the site as I expect to see an increase in traffic other than people visiting from this blog, and I want to see where it’s coming from. So far it’s been a trickle from Yahoo and Google.

I know that when my site gets to slot 1 (and it will in time thanks to the linking strategy I’ve adopted), that I’ll get a huge amount of traffic to it. When I start to see that increased traffic, I’ll tinker with the site and improve it, adding more content and stronger calls to action.

I think I read a while back that something like 65% of the traffic goes to whoever’s in slot 1, with the remaining traffic being distributed over the remainder of page 1, and very little going to page 2, maybe 2%.

I believe that even without the link strategy, the site will do quite well anyway, as I’ve seen it slowly rising up the ranks, and I’ve hardly touched it since I launched it 10 days ago.

Have I already said this? IPK works! 🙂

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

I’ve been waiting for this to happen and I knew it was only a matter of time. My first order has appeared in my Amazon affiliate panel for a Jumperoo, sold yesterday.

Yaaay! Thanks IPK. Thanks Craig.

It isn’t showing as a commission yet, and I’m not too sure what the difference is between an order and earnings, maybe it’s only after the item has been dispatched is it classed as earnings, as I guess whoever’s ordered it could cancel.

Or maybe it’s only calculated as earnings at the end of the month. If anybody knows the answer to that one, please let us all know.

At any rate, I’m extremely pleased.

When the order turns into earnings, it will be for 5% of £74.99 which works out to £3.75 or at todays exchange rate $5.64.

That one commission payment will pay for more than half the domain registration fee ($9.69 via NameCheap). One more commission and the site is in the black for the remainder of the 12 months. I class that as a success although I know some people may say it’s not worth it.

However, to put it into perspective, the site only went live last Sunday and 7 days later it’s more than half paid for itself. In the next 7 days I expect to get more commissions from that site, thereby paying for it to exist.

Over the next 12 months, I expect to get many more commissions from it for doing absolutely nothing at all. Within 3 months (following my linking strategy) I expect it to be in the number 1 slot on Google UK for the term Jumperoo. When it gets there I’ll see a huge jump in earnings from the site.

Now that’s what I call passive income!

I’ve been on page 2 of Google UK since late afternoon on Friday, and checking last night I was at the top of page 2, although today I’m the second one down. That’s okay, I expect it to move around a bit before getting onto page 1.

And I expect it to move up slowly, then in about a month it will disappear for a few days, and then hit number 1 or 2 position. This is a phenomenon of the linking strategy that I’ve seen before.

Certainly within 3 months I know it will get to number 1, and I then expect to make at least a sale a day.

Well. That’s what I’m hoping for anyway. 🙂

This has caused me to make the decision to put up a site a day, and I’ve put aside 2 hours each day to do so. Yes, it sounds like a JOB doesn’t it? But I’m the only benefactor, I’m not making anybody else rich, and I know that “day in – day out” if I keep it up I’ll gradually increase my income in leaps and bounds.

I sat down with my wife for 30 minutes today, showed her how to do the market research and we mapped out the next few products we’re going to target.

Crazy as it sounds, while we were looking, I could see people competing over AdSense ads for some search terms, when the actual competition for free organic traffic is almost non-existent.

And just as crazy, some search terms for my target products are getting huge amounts of search (5,000 – 10,000 searches a month and upwards) and there are no AdSense ads running for them, and there are less than 200,000 competing pages. (Anything less than 500,000 is relatively easy to dominate.)

This entire market really is wide open, and all us lucky boys and girls that know about it now are going to make a killing over the next 12 months, and certainly next Christmas will be massive as we all should have lots and lots of #1 slots with our sites.

If you work at it of course.

Does anybody reading this still need proof that IPK works?

-Frank Haywood
P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.

Continuing with the excitement over IPK, here’s my next update.

Around 5 hours ago, I checked to see where my Jumperoo site was on Google, and I found it half way down page 6 for the term “jumperoo”. I thought to myself “yeah, it’s early days” and then I opened up the IPK ‘On Page Search Engine Optimisation’ (OPSEO) critical check list just in case.

I noticed that, as careful as I’d been I’d missed a couple of things in my hurry to get the site up. (And I thought I’d been painstaking…) So I now VERY carefully checked it again, added a sitemap (d’oh! – how did I miss that), and added a bit more copy.

I’m still not totally satisfied I’ve got it all right, and I’ll check it again before I’m completely happy. And purely from an aesthetics point of view, I’d like to change the default banner, although I know it’s unimportant to make your site rank.

I’ve just checked Google again after dinner, and I’m now halfway down page 2.

Okay, I’m convinced. As Craig has said, the OPSEO is critical and can make the difference between a site that pays and a site that doesn’t.

But lets also not forget the back links using the correct anchor text, and I’m working on those too. That’s part of a longer term strategy to rank well for the site.

The way I see it, even though the big sites like Amazon and ToysRUs do well in the rankings, I don’t think they’ll do so well against the specific search terms that these IPK sites are being optimised for. Couple that with a raft of about 150 back links with anchor text that all say jumperoo, and I reckon I’ll get top spot in about 3-4 months, hopefully sooner. And of course my two secondary set of back links for my other search terms will help too.

Throughout the year residual income from the site will make it well worth it, as the Jumperoo seems to be a very popular product (getting 90,500 searches a month for the term jumperoo in the UK according to Google) and has had rave reviews on Amazon. I intend that all the toy sites I build through this coming year will be on page 1 position 1 for next Christmas. Especially as I’ll be carefully interlinking the related ones, and have them all pointing to a central site.

As well as the toy sites, I’ll also be using the all year round strategy and releasing sites for other products such as HD TVs etc.

So, no money made yet, but with me now sitting on page 2, I must be getting close.

One last thing. I’ve now installed a StatCounter traffic monitor on it so that I can see where traffic is coming from, what it’s doing once it’s on my site, and how quickly it gets funnelled off to Amazon.

If you don’t test, how can you make it better?

-Frank Haywood

P.S. If you haven’t already grabbed it, you can get IPK by going here and then entering promo code FHW777 to get it at $79 instead of $147.