Frank Haywood

eBay Gives The Green Light To SMART Marketers

As eBays arcane rules and regulations make things ever more complicated for buyers and sellers alike, isn’t it funny to hear when they do something that actually hurts them, not the sellers?

This is the announcement in case you’ve missed it:-

“Digital goods are often reproduced at little to no cost to the seller. On eBay, this creates the potential for Feedback Manipulation (both real and perceived). To preserve the integrity of the Feedback system, effective March 31 all goods that can be digitally downloaded or transferred electronically must be listed using the Classified Ads format.”

I think that’s fantastic news for digital goods sellers certainly.

Now all you have to do is run one carefully worded classified ad to get any amount of traffic and email subscribers.

It also means that eBay will lose a small fortune on listing fees.

I think that maybe what they’ve done is add 2 and 2 together and got to 4 without understanding the motivation of many sharp minded ebook sellers.

According to that announcement, eBay are saying they believe that they need to do something about the feedback system being manipulated.  Well this move won’t achieve that.

It’s just as easy for anyone to open a hundred dummy eBay accounts and “sell” non-existent physical goods for a dollar to any of the other accounts without going through PayPal.

I’ve seen scammers do this.  Hundreds of feedback from clearly made up accounts all owned by the same person.

No.  That’s not the reason.

eBay are trying to clean up again.

They did it a couple of years ago with the diet pills et al, stopping certain goods from being listed as a home page item.

They believe that all the ebooks are giving eBay a bad name, and so they’re cleaning up shop without having thought it through.

Because of the high price of listing fees for classified items, they believe that ebook sellers will steer clear of listing in that way.

I predict that the sharper ebook sellers will use classifieds and save money.

And are you ready for a flood of ads for ClickBank products?

How about this?

A classified listing for a quit smoking report for free.  Just enter your name and email address to get your special report.  Don’t forget to confirm.

Once you’ve subscribed, you get your report which has affiliate links inside it, and then each day for the next week you get information on various ClickBank promoted products in the form of a review.

After the first week, you get another product each week related to quitting smoking, again in the form of a review.  They’re all set up as autoresponder messages.

If one classified listing generates 100 leads, you’re going to get at least one sale for something sooner or later, and your listing fee is paid for.

Even if it only generates 10 leads, you’re still going to get a sale eventually.

As soon as all those ebooks disappear, the smart eBay marketer is in the money.

Here’s the eBay announcement if you want a laugh.

http://www2.ebay.com/aw/core/200803.shtml#2008-03-24125416

Watch this blog for an announcement coming soon that will make you VERY happy indeed if you’re a digital download seller.

😉

-Frank Haywood

Posted by Frank Haywood in internet business

Ticket Desk Pro – A Slight Technical Hitch

You see the problem is, I just don’t give myself enough time.

At the last moment, I’ve spotted a problem which needs fixing before I can start the nickel sale.  As I don’t know how long it’s going to take to fix and test, I have no choice but to put the pre-launch back yet another couple of days until Thursday 27th.

I’m really sorry about this.  I thought everything was ready, when blammo!  I had a sudden realisation that part of the delivery process just wasn’t going to work.

As soon as I have an update, you can be sure I’ll make it here.

-Frank Haywood.

Posted by Frank Haywood in internet business

Ticket Desk Pro – Pre-Launch Nickel Sale Tomorrow

Tomorrow at 3.00pm GMT (10.00am EST), if all goes to plan I’ll be announcing the web link to the pre-launch of Ticket Desk Pro in a nickel sale.

If you want earlier notification than that, then it’s easy.  Just go to the home page of this blog and near the top right you’ll find two boxes for your name and email address.  Fill them in and click the button.

You’ll then be given the link to the nickel sale at least an hour earlier.

What can I say about Ticket Desk Pro?

In the 3 weeks or so that I’ve been using it, it’s already saved me a LOT of time, and time IS money.

I’m just kicking myself I didn’t use a help desk last year.  Instead I used email to do all my support, and that’s a BIG mistake for any online business.

Why?

Well with email, they just don’t make it through as well as they used to.  You’ve probably noticed yourself an increase on the amount of emails that don’t get through to your customers, friends and family.

And as I’ve said in an earlier post, it keeps all the conversation for a particular issue in one place.  It’s really hard when you get an email from someone and their mail client has dropped all the earlier conversation.

I think Yahoo does that, and maybe AOL too.

So while your customer can remember what the conversation was about, you’ve answered 20 other people since then and you’ve no idea what they’re talking about, or what their login details were or anything.

Painful.

And what if you have a standard answer for the same questions that gets asked over and over?

Well Ticket Desk Pro has both a Frequently Asked Question (FAQ) section by department, and also the ability to add Standard Responses (SR) when you’re replying to one of your customers.

So when that question you’ve answered over and over comes up again, you just select the SR from a drop down, and click the “Add” button to add it your reply.  If more than one SR is appropriate, you can just add more by selecting them and clicking the button again.

If needs be, you can do a quick edit of the response you’ve just built up, and click “Add Reply”.

Job done in a fraction of the time it would have taken you by email.

But the most important thing is, even if the reply notification message to your customer doesn’t arrive in their inbox, when they check their ticket later on, they see that there has been a reply.

Result?  One happy customer.

So if you want to get your hands on this little beauty at a small fraction of the final price of $97, make sure you get notified of the nickel sale starting tomorrow Tuesday 25th at only $5.07.

Remember, the price increases by 5 cents with every sale, hence the term “nickel sale”.  The sooner you get it, the lower the price.

Will you be the first to grab this amazing tool?

I tell you what.  If you get it quickly, I’ll give you first warning of my next nickel sale, which will likely be for the Nickel Script itself.

More on that fantastic piece of software another time…

-Frank Haywood.

Posted by Frank Haywood in internet business

From Ideas To Money

In another post, I talked about the “The Big Secret”, and the fact that there is no secret, the only thing that’s holding you back from earning a comfortable living online is you.

All you need to do is work out what it is you’d like to create your first product about, what format you’re going to do it in, and then do it.

You’ll feel much better for having actually done something rather than just kid yourself you’ve done something by making a purchase.

The good feeling you’ll get from achieving something tangible will spur you onto the next step, putting up a sales page.  It doesn’t need to be pretty.

And hey!  Guess what?

When you’ve completed that part, now you’ll feel good that you actually have your own product and a sales page.

Wow! Two steps in the right direction.  And I bet that while you were busy doing those things, you weren’t wasting money and time buying stuff.

All you need now is some traffic, and you’re nearly there to your first sale.  Just one hundred mildly interested visitors and you’ll get that first sale and have made your first money online.

Amazing!

You’ll experience that life changing feeling that you’ve made money out of thin air.

You took an idea and turned it into money.

Try it.  I guarantee you it’s easier than you think.

-Frank Haywood

Posted by Frank Haywood in internet business

Ticket Desk Pro – When? How Much?

I’ve been using my new support desk software recently to handle all my support issues.  It’s made my life so much easier, and has actually allowed me to give better service to my customers.

One of the big deals for me when handling support by email was all those people who used email clients that threw away the previous messages.  What a painful experience that is.

So every time I received an email reply to a support problem from a customer, I had to go digging through other emails to find out what we’d been discussing.

If you’ve ever had to go through this yourself, you’ll know exactly what I’m talking about.  It’s an incredible time waster.

Using Ticket Desk Pro has also helped me enormously as I’ve now been able to hand some support over to my friend Donna Maher who has a VERY useful site at:-

http://www.productcreationpro.com/

Donna is one of life’s truly nice people, so please be courteous when dealing with her.

While I’ve not been so well this last week, Donna has been handling the bulk of the support tickets for me, leaving me with just a few to deal with myself.  Thank you Donna!

In all, if I could change the past 18 months, one of the things I would have done is to use a support desk for all my support issues.  Trying to handle them by email is just plain crazy.

In fact handling support by email is a business killer.  I freewheeled for much of 2007 purely because I was spending so much time on email support.

Mike Filsaime told me that 18 months ago, but I thought I knew better.

You live and learn.

If you want a copy of Ticket Desk Pro, then when I finally launch it will be $47 for  short while before rising to its final price of $97.

BUT.

For a short while, you’ll be able to get it in a nickel sale starting at just $5.07.

That means that if you’re one of the first to buy, you’ll be getting a 94%-95% discount on the final price.  In fact the first 18 people to buy will get it for under $6.

I’ll be launching it as a nickel sale because I want lots of installations out there as quickly as possible.  And I’ll also be looking for affiliates.

Can you help there?

The nickel sale will start at $5.07, increase by 5 cents with each sale, run for a week or two and then be removed and the real site will go live.

Afterwards, the price will be $47 and promoted through ClickBank with 50% commission, and then a month later the price will go up to $97, which we feel is its true value.

You can see a breakdown of the feature list here:-

http://www.frankhaywood.com/nickel-sale-warning-ticket-desk-pro/

-Frank Haywood

Posted by Frank Haywood in internet business