Yesterday I gave you a little bit of the text leaked from my new subscriber offer.
The point of all this is to show you how you can make a BIG difference to your earnings online by making a small change to your procedures.
When someone signs up to one of your mailing lists for the first time, then they’re showing that they’re interested in you and what you have to say. (Let’s ignore lists that are there to keep customers up to date with new releases and bug fixes in software.)
The chances are, that right at that moment in time, their focus is very narrow. They’re looking to you for any help or advice in the field that they’re interested in.
So why not give them EXACTLY what they want?
I’m willing to bet that at the moment, you as an online marketer get new sign ups, but don’t make them a great offer when they sign up. But this is the perfect time to do that very thing.
They’re interested in you, they want to know what you have to say, and they’re very likely to change from a subscriber (a prospect) into a customer. The sooner you can get them to take that step, the better.
Any marketer will tell you that their long term profits come from long term customers.
If you can convert your new prospect into a customer as quickly as possible, not only are you making money immediately, you’re also guaranteeing that they will become a repeat customer later on.
The proviso is, that’s only true if you have an offer that both captures their imagination and is also a great deal too. If you can also make your offer hit any two of three “sweet spots”, you’re guaranteed a high rate of conversion.
What do I mean by “sweet spots”?
Well, whenever I buy anything it has to fall into one of three categories. Either it’s going to further my education, further my income, or make my life easier.
This offer you’re about to see does all three.
It’s taken me nearly four days of hard work to put it all together, you’ll be able to short circuit that and should be able to duplicate it with your own subscriber lists in an hour.
Okay, no more beating about the bush, here it is, enjoy it, and just make sure you take action on it, one way or the other.
http://www.frankhaywood.com/subscriber-offer/
-Frank Haywood
Now that is what I call a decent subscriber offer, and what makes it better is the fact that you are allowing us to take the exact same copy and put it up on our own site, and reap the rewards!
I really enjoyed reading that page Frank, it’s not always that I go like this and say what I am. You hit some key places throughout the whole page.
The only question I do have, is how can we download the copy?! 😉 Unless I’ve missed it out somewhere, I can’t see anything. (From that you can guess that I took you up on the offer, and am downloading the products as I type!)
Thanks
Mark
Hi Mark,
Thanks for that.
You know what? I sort of assumed people would just save the page in their browser. How daft of me to do that.
I’ll sort out a generic version of the copy without my ugly mug on it etc. and add it to the offer.
Give me a few hours as I have to go do a few things, but I’ll get on it when I’m back.
-Frank
GREAT Frank, thanks!
I did in fact just save the page in my browser and it’s sitting on the desktop! However a generic version will save me a little time as I won’t really need to edit it! – I know some people don’t like being hit with an offer right after they have subscribed, but if it’s right along with the price…then I’m hoping they’ll jump on it!
Thanks
Mark
Hi Mark,
If you go back to your download page and scroll to the bottom you’ll see a new link called “Subscriber Offer Page”. That’s the generic page you’re after.
This is still selling as of 10 minutes ago and is converting at 6.48% although I expect it to settle at about 5.5% to 6.0%. When it goes “live” at $67, I expect it’ll go down to about 1% to 2% – time will tell.
-Frank
Hi Frank,
I totally agree with everything you say in your post.
A good offer just after signup is most important.
Problem is, for me, anyway, nobody on my list has ever bought one single thing.
Can’t alter that, no matter how good the offer is.
I’ll keep going with the offers but expect no takers.
Hi Clive,
Well, here’s the thing then. Making your subscribers an offer right after sign up is going to tell you immediately if you’re picking up good subscribers. If as you say they’re just not biting, then it could be the source of your subscribers is a bad one, or maybe you need to work on your sales copy. Or then again, maybe the offers aren’t something that people want.
Which do you think it could be? Or is there something else at work here that you haven’t mentioned maybe?
-Frank
Hi Frank,
Thanks for the reply to my comment.
The source of ALL my subscribers is JV Giveaways.
I have no squeeze pages or popups on my websites.
Still can’t make them, after 4 years, LOL.
The copy should be good, I only use pre-written sales pages, just to be on the safe side.
As for “something else at work here”. I really have no idea what you are talking about.
I just put sales down to good luck and no sales down to bad.
Can’t think of anything else.
My articles are read 1000s of times with no traffic or sales, 50,000 hits to an USfreeads classified, also no sales.
Thousands of e-books full of links, given away – no affiliate sales in 4 years.
Just luck I guess.
I’ll keep going – $2.98 in sales for 2008. LOL
Better than nothing, I suppose.
Regards,
Clive
Hi Clive,
There’s definitely something wrong going on, but I think you already know that. Raise a support ticket to me using the “personal message” department, I’d like to take a look at some of what you’ve done.
Hopefully it’s an easy fix. 😉
-Frank
Hi Framk,
Where’s your link for the CB ads, I have my wallet out…
thanks bud
Rick