Month: May 2010

Subscribers Only Plugin Nickel Sale Back One Day

After having had it pointed out to me that today is a national holiday in both the US and the UK and that many people are away for long weekends, I’ve decided to put the nickel sale for the “Subscribers Only” plugin back by a day to Tuesday 1st June at 6.00pm GMT (1.00pm EST).


(Somewhere in the back of my mind I knew it was a bank holiday Monday here in the UK.)

I know this is going to upset some people as it always does no matter when I run a nickel sale or do any kind of launch, and I’m sorry, but I’ve decided it makes more sense to put it back to Tuesday when more people will be around.

This will still exclude a lot of my UK readers as it’s a holiday week in the UK (school half term) and a lot of people will be away for the week, but “them’s the breaks”.

Because I don’t have a job and so I’m largely not controlled by the clock and events that affect most people (apart from the school runs), I tend to live in my own little time zone where things like holidays happen when I want them to happen and not when an employer (or even a local school) does.

So I just lose track sometimes of what’s going on, especially when it comes to things like national holidays that aren’t Easter or Christmas.  Ahem.

So, sorry again, enjoy your day and I’ll see you tomorrow.

-Frank Haywood

Posted by Frank Haywood in internet business, list building, software

WordPress Plugin Nickel Sale – Subscribers Only

UPDATE: I’ve put the opening back to Tuesday 1st June at 6.00pm GMT (1.00pm EST) – see this post for details.

Following on from the very popular WordPress AutoResponder plugin (WPAR) I released last month, I now have another plugin that is both great as a standalone plugin but also complements WPAR perfectly.

It’s called “Subscribers Only”…

(BTW, there’s a new version of WPAR now available – v1.3.3 – which you can go download from your personal download page.  We hope that we’ve now fixed the niggling little problems that a few people were having and that it’s stable for everybody.  We’ve also added a couple of extra features too.)

While WPAR makes it possible for you to easily gather subscribers on your blog(s), this new plugin virtually forces people to become WordPress subscribers.

Note the subtle difference in terminology here.

WPAR subscribers are people which have requested to join your blog mailing list and will be sent email messages on a schedule you set and also allows you to send out broadcast emails.

WordPress subscribers are people who join your blog using the built in WordPress sign up page.

(You can tell WordPress to only allow people to comment on your blog if they’ve first joined up.  You’ll find this under “Settings >> Discussion” in your WordPress admin panel.)

Okay?  See the difference?  WPAR subscribers and regular WP subscribers.

So what does this new plugin do?

Well, it’s called “Subscribers Only” and what it does is it hides parts of pages and posts and shows non-WP-subscribers a message that they need to subscribe in order to read the content.


Imagine this.

You write a post or a page that explains how important it is to do something – the WHY – but then leave out the crucial bit that explains the method of doing it – the HOW.

All they see is a message saying something like “This content is for Subscribers Only”.  Get it?

The only way that people can read that missing content is if they follow the link and join as WP subscribers, then once they’re logged in they can see it all.

Do you see the power of that?

How about making it a little bit more powerful and more persuasive?

Well, we’ve also made a change to WPAR so that you can now tick a box to say that any new WP subscribers also get automatically added to WPAR.  (Any new WPAR subscribers already get automatically added as WP subscribers.)

So the moment a visitor to your blog reads a post with some missing content and subscribes to be able to read it, they also get added to your autoresponder sequence.

In fact you can just point people to your WPAR sign up page or sidebar box, and they will automatically get added to both WPAR and as regular WP subscribers.

Do you see why I say this is DYNAMITE?

Every single WordPress post you make can now be a source of new subscribers.  You don’t really need to write an ebook to give away in return for a name and email address, you can just blog and hide some of the content.

You can even go through some of your older posts that you know get search traffic and amend them, removing key information that can only now be seen by subscribers.

Okay, that’s enough explanation I think.  This will become part of the premium plugins, and will eventually be sold for $27.

But before that, I’m holding a nickel sale so you can get it at the lowest possible price.

UPDATE: On Tuesday 1st June at 6.00pm GMT (1.00pm EST), I’ll be kicking off the nickel sale here on this blog.


A nickel sale I did a few months ago went a bit pear shaped as the autoresponder service I was using failed to send out the email until nearly 2 hours after it was supposed to go out.  Many people were left waiting for it but didn’t get it until many sales had already gone through, and so didn’t get as good a deal as they would have done.

So my advice is, if you want to be one of the first to grab it and get it at it’s lowest price, keep an eye on my blog.

Regardless of whether or not the email is sent out on time, if you hang around on my blog at start time, you’ll see a post appear with the location of the nickel sale.  Okay?

That’s how lots of people got in early last time.

-Frank Haywood

Posted by Frank Haywood in internet business, list building, software

The Importance Of Having Good Staff

I’m back.

Sorry, what was that?  You didn’t know I’d been away?  Good.  I’ve been ill for the last two and a bit weeks, and I’ve hardly been online, but now I’m back.  I’m glad to say that the business didn’t collapse while I was away.

I can see there are a few things to clean up, but mostly, everything continued to work.  I think.  I’ll know more over the next couple of days as I dig in.

Let’s see.

  • Most support tickets have been answered (still the odd one or two that need my attention but I’m working on it – thank you Ava).
  • Articles for my niche sites have continued to be written (thank you Ava).
  • PLR Code Mine has been looked after by James Cunnington, the lead developer (thank you James).
  • Work has carried on with software development for WordPress plugins at (thank you Edesa).
  • The new designer has been doing his thing and created 3 new sales pages for PLR Code Mine products and is about to start on some WordPress themes for a new business / pro-blogger WordPress themes site (thank you Ronald).
  • My low cost eCover Actions for Photoshop are almost complete.

Okay, not everything is perfect, but each mistake is a learning experience, and things get better.

I like general posts like this to also be a learning experience for everybody that reads them (thank YOU), so let’s take a look at the background behind all this.

Here’s the premise.

I can’t do everything and neither should you.  I have to rely on other people to do their thing, and so should you.

The downside is, as we take a back seat, and because we apply our personal touch to day to day matters less and less, then things aren’t done in the same way as you or I would do them.  It’s inevitable.  Some are done much better, some are not so good, but the important thing here is that we’re not doing them.

And if we’re not doing them, then it releases us to do other more important things like a bit of planning (aargh) and thinking (ook), and come up with a few new product ideas (aha).

And it also releases some time to come up with ideas for additional income streams, and to investigate and test to see if they work.

If we rely on other people to do the things we used to do, then we can spend more of our time on the really important things to any business.

Now don’t get the wrong end of the stick here, because I’m fairly sure I already know what you’re thinking.

“I can’t afford to take on staff just yet.”

Am I right?  Let’s assume so.  If that’s what you’re thinking, then you’ve got it all backwards.

The thinking for most new(ish) online business owners is that they personally are responsible for making all the money, but this thinking is false and is a leftover from having a job.  I used to think the exact same way, and I believe it’s fairly common.

But when you had a job (maybe you still do), then did the business you were working for operate in that way?  Of course not.

It just takes a little change in attitude and the way you think about your business to realise that it’s impossible for you to do everything.

I can positively say right now if I were starting all over again, the last thing I’d do is try to do it all myself, because that’s what I did, and it’s crazy!

We all have to relinquish control to other, trusted people.

Those people are then responsible for making the money for the business, and we’re the ones who oversee it all.  (Even that can be handed out to someone else if you want.)

So let’s look at the statement above about not being able to afford to do it.  Let’s pull it apart and show it for the nonsense it is, and that’s very easy to do.

Here’s the way you should look at it.

Everybody in your business earns their keep.  There are no passengers, and no free rides.  If you’re at an early stage in your business, then you simply can’t afford to be carrying administrative clutter.

One of my #1 rules (and I have several for different circumstances) is that every project pays for itself ASAP, and by that I mean within 30 days.  Hand in hand with that is that everybody either adds value to the business and is directly related to income, or they’re no longer a part of my business.

I don’t talk about this much, but in the last 12 months I’ve had to fire several people for either not performing, not doing what they said they would by the date they said they would, or not communicating with me about it.  Some have done more damage to my business and reputation than would have happened if I hadn’t taken them on, but the important point is things over all have become much better, and I’ve learned to spot the good staff very quickly, and reward them for jobs well done.

And one of the important lessons I’ve learned that I’d like to pass on to you is to take your time over hiring someone, but don’t waste any time in firing them.  (This idea of firing goes for customers too, but more on that another time.)

If you’ve made it clear what you want them to do, and they say they understand, and then don’t do what you expect of them, then they’re damaging your business and your personal livelihoood and they must go.

This isn’t being ruthless, it’s being focussed.

Either the people around you are helping to build your business or they’re against you.  This is black and white thinking and is not negotiable.  It might even upset some people, but look at it this way.

You can’t afford to hire two people, have one who is great and the other one fail to perform, because the bad one then wipes out the efforts of the good one.

All your staff must be good.  And once you have good staff around you, things really start to change.

(I believe I’ve written before about the importance of only thinking positive thoughts and only taking positive action and dismissing and ignoring all negativity, and this is a very good example of it.  If I haven’t published anything about this yet, then you can be sure I will.  There’s no point in giving negativity the time of day as focussing all your efforts and working towards your personal goals little by little is a key way to succeed.  Some people will unfortunately drain you and drain your business.  You don’t need them.  Most people are just like you and me, and are golden.  But all it takes is one or two jerks to bring you down and suck up all your time.  Most of the time, they don’t even see their own whining negativity.  Learn to ignore them – they won’t be around for long and they’ll become a problem for someone else who will listen.)

It’s an amazing feeling to find staff who are as good as you, and an incredible feeling when you find people who are actually better than you are.  I know that sounds a little egotistical, but from what friends have said to me, a lot of us think that we’re the only people who can do a job properly the way it should be done.  And of course that’s just not true is it?

There are plenty of people who can do any job better than you or I can, it’s just a matter of finding them, and hiring them at the right price.  And having the right staff will even allow you to automate important parts of your business.

If you want to know how I find my staff, and what I look for, then please leave a comment and if there’s enough interest, I’ll write about it here.

-Frank Haywood

Posted by Frank Haywood in automation, Human Behaviour, internet business, Product Ideas