Month: July 2009

Buses Always Come In Threes

At least they do in the UK.

You spend ages waiting for one and then they all turn up together.

I’ve been waiting in what seems like a decent new product drought for months, and then along come not one, but FOUR new products I want to tell you about. They’re all great in different ways, and I don’t want to spoil it for any of them by promoting them all at the same time and causing any confusion.

Ironically, the other day I wrote about people complaining because I send out too many emails, when the truth is I hardly send out any at all when you compare it to most of the mailing lists I’m on.

Well, right now I feel like I want to send you 4 emails a day.

I can’t help but get excited when there’s good stuff arrives. It’s just such a rare occasion compared to the 98% of the time that I see drivel being promoted undeservedly.

So when I find something good, I get “all jumpy and downy” and I WANT to tell you about it. 😉

The most exciting at the moment (and sheer overwhelming value for money) is this:-

or if you prefer videos to long sales copy, this:-

Personally I prefer long sales copy, but I know lots of people prefer videos, so why not have a choice?

On top of that there’s been an update to a nice little script I promoted a few weeks ago, and I really want to tell you about that too.

Next up is a really cool product about eBay affiliate marketing. Excellent stuff.

And maybe the cream of the crop (and something I grabbed access to yesterday at launch) is a new autoresponder service which I have NO DOUBT is going to firmly kick the butt of both A weber and Get Response.

The existing services have always harped on about deliverability and has been the one reason that many marketers have used them. Well this autoresponder service is set to offer just as high a deliverability rate as either of the other two. The owner has spent the last 12 months making sure that ISPs know about him and it and ensuring that emails get through their network filters.

This new service is so good I’ll be:-

#1 – Flipping all my mailing lists over to it.
#2 – Building tight integration into it through all my products (where appropriate).

In fact I spent about 3 hours yesterday chatting with the owner and also with Paul about both the “Web Service Integration” it offers and the built in API.


An API. Woohoo!

API means “Application Programmers Interface”. What *that* means is that developers will be able to write their own code to do things *like* remotely move subscribers from one list to another without the subscriber having to do anything or even being aware.

So for instance, you might start with a prospect on a prospects mailing list, and then when they buy you can automatically move them to the customers mailing list. Or at least the script can do it for you automatically if the developer has programmed it in.

That is incredibly useful to be able to do.

We intend to make sure the next version of SmartDD will have the integration built in, and also our upcoming Content Management System (CMSA). (By the way – we may rename SDD and release it as a completely new product, yeah I know, lots of changes though and it really deserves a new product name so we can give it a proper launch.)

And if you use a bit of imagination, wouldn’t it be nice to be able to offer free content on a membership site to people as long as they stay on your mailing list? The deal would be that in return you get to promote various offers to them. If they unsusbcribe, they automatically lose access.

Well you can do that with this new service. You can’t do that with Aweber because there’s no API.

Well, I’ll be playing with the autoresponder over the next few days, and when I know my way round it, I’ll tell you all about it.

What I’ll likely do is create new mailing lists and slowly replace my existing sign up forms with the new one. It’ll be a bit fiddly for a while, but well worth it in the long run.

More on that next week.

-Frank Haywood

Posted by Frank Haywood in internet business

DNS Issues


I’ve just had a problem receiving automated email from a friend. It was actually sign up email from a new autoresponder service he’s launching today. More on that another time when I’ve had a chance to have a good play with it.

He checked his mail queue for me and spotted the emails were stuck in the queues on TWO different servers and that maybe it was a DNS issue. So I tried to run a check:-

…but it seems to not be able to complete.

I’ve checked the DNS on the server and to my untrained eye it looks okay and I’ve not changed anything recently. This site has been on the same IP address for about 2 years I reckon so I’m not sure what’s going on. I’ve run a DNS clean up just in case, but I don’t really know what I’m doing with regards to DNS at this level so I might have to go my host and ask them to take a look.

I’ve also restarted the BIND DNS service on the server as you never know…

While I was at it, I thought I’d run an email blacklist check (just in case) as I’ve been blacklisted once before, and it seems I’m on a single blacklist which I’ve asked them to remove me from.

Now I use to deliver all my important email such as my personal stuff to you and also sign ups etc, but it’s entirely possible that some of it goes through my own mail server.

So just in case you were expecting an email from me and you haven’t received one, you know this could be why.

I’ll see how things go over the next few days before I contact my host, so please bear with me.

-Frank Haywood

Posted by Frank Haywood in internet business

Ninety Thousand Dollars Per Month – I Want This!

If you’re anything like me and you’re on lots and LOTS of mailing lists, then tomorrow you’ll be getting a flood of emails from people all promoting the same thing.

Me included, but then I’m an exception to the rule as I don’t jump on every launch bandwagon. I’m quite selective.

Last year there was a launch for a learning program which I looked at but decided I didn’t need right then and didn’t have time for as my attention was on other things.


I’m a little bit cynical. I normally like to wait a bit and see how things pan out.

Well it seems things really worked out for this programme, and I’ve heard nothing but good about it. People have earned tens of thousands through following it step by step. In fact I’ve been checking up with a few people I know and the reaction is typically “Sign up man! This is the best!”

In case you don’t know me that well, I’ve spent THOUSANDS of dollars in learning and I continue to do so.

The good thing is, this is NOT going to cost you or me thousands of dollars.

In fact given some of the launches I’ve seen, learning of this quality is usually for hundreds of dollars a month to stay with the programme. This is nowhere near it, and makes some of the supposed “low cost” learning programmes look expensive in comparison.

Apart from all the learning materials, they even throw in cPanel hosting as part of the deal, which would probably cost you $7-$10 / month. And then there’s the software and other tools they include too. It’s just silly and is making me feel very excited at the thought of it. Talk about over delivering.

So what is it I’m getting so worked up about?

Can’t tell you.


It all happens tomorrow (Tuesday 28th July), and as soon as I’m allowed to tell you, then I will.

Just to let you know, I’m in a bit of a privileged position and I’ve already paid for my first months membership, but I’m still not allowed access yet myself!

I can wait until tomorrow. Barely.

To sweeten the deal for you, I’ll be including some very nice bonuses if you decide to follow me on this one, including 90 days free access to my very own price comparison service currently running at $30 / month. And also a free copy of any of my other products – you choose.

More tomorrow.

-Frank Haywood

Posted by Frank Haywood in internet business

Subscribers vs Complainers

Or… Adults vs Children.

After a few years of running an online business, there are a few things you take for granted. But then every so often you get reminded that not everybody knows what you do.

I’ve had a reminder today as I’ve been checking through my email.

I have a good set of what I would call “golden customers”. I never get any complaints from them, they seem clued up, and they buy some or all of my products, and I recognise them by name, often having exchanged communications about something or other somewhere.

When I say I don’t get complaints, that’s not strictly true, but they do it in such a way as it’s more a comment than a complaint. When that happens I either do something about it straight away if I can, or make a note in my “to do” list.

I’m human, I have downtime and I don’t always get things right. I got over the ideology of always trying to do it all just right quite a while back. Now I aim for “good enough” and it usually is. I then pick up the pieces later.

Tim Ferris says it’s better to take action first and then ask for forgiveness later. I agree.

Okay, so I have some great customers and even what I would call very good working relationships with some of them.

But then again, on the other hand… 😉

Here’s something you learn early on and then forget about or learn to put behind you and ignore.

Some people are what I would politely call “thick” or if I was unkind about it, “whiners”.

It doesn’t matter what you do, and it doesn’t matter how much time you spend trying to help them, they will demand more and more as if it’s their right. And at the end when they’ve finished with their tantrums or got bored of you and moved onto the “next big thing”, they’ll have one last complain and drop you like a hot potato.

And you’ll feel dazed, confused, and wondering about human nature.

Been there, done that, got the t-shirt. It’s exhausting dealing with those people.

But of course there’s always the good news. What you eventually learn to realise is that:-

#1 – These people are in the minority – just 1% or less is my estimate.
#2 – You don’t owe them anything.

Looking at point #1, to begin with you don’t immediately see that the people who do complain and who are most vocal about it, are just a tiny fraction of the rest of the good people you deal with.

It’s a sort of “negative multiplier” that grips your emotions and makes everything seem worse than it really is. It’s very difficult to shake to begin with as you have no experience of what’s happening to you.

From my perspective, it feels like a run in with a school bully and it gets me in its emotional squeeze. They’re like children and they never grew intellectually past their teen years into mature adults.

We’ve all met them. The loudmouths. The people who “won’t let anyone get one over” on them and will make sure everyone knows about it.

After a while online dealing with them, point #2 kicks in and you realise that these are the very people to give the least amount of time to. You should instead be concentrating on the 99% of people who are truly great and a pleasure to communicate with.

The people who buy your products, and who make useful comments and send you links to interesting stuff, and most importantly say “thank you” and are generally polite and understanding to deal with. These people are the adults and who you really want to do business with.

In my experience it can be difficult to get to this point in your own personal understanding and awareness, and I call it “positivity blindness”.

It’s easy to notice the big noisy loudmouth bringing everyone down, and while you’re busy looking at them, you completely miss the fact that everyone else is pretty wonderful when you stop to think about it.

Well, most of them anyway. 😉

So what’s bought this post on?

I’ve been checking through my mailing lists unsubscribe comments for the past quarter. I know what you’re thinking, but occasionally there’s some useful information in there and it gives me an idea on how to change things for the better.

Not this quarter though.

Of the dozen or so people that left a comment, a whopping three said “you send too many emails.”

It’s not the first time that people have said this, but as you know if you’ve been on any of my mailing lists for any length of time, then apart from the welcome emails when people first subscribe to a list, I send very few.

I could send three or four a week, but I don’t. I might change that… Ahem.

Here’s the thing.

If I did send you three or four emails a week, then it’s likely that as an average good customer / subscriber, you wouldn’t complain. You might unsubscribe, and you might leave a comment, but you wouldn’t complain.

But some always will, and they’ll do so big time.

And this may happen to you too with your own subscribers.



The people who are leaving aren’t the people who are a good match for you. If they want to leave and complain while doing so, just ignore them. They’ve gone.

The subscribers who are similar to you, relate to you, and are aligned to you and with what you stand for, probably like you and won’t ever leave unless you tell them to or unsubscribe them yourself.

So if you’ve been building a list, and been a little scared to write to them too often because someone might complain, stop it. Put that all behind you.

The children on your list will always complain, but it’s the adults who buy your stuff and love you for what you do who are the best people to deal with. By letting nature take its course and getting rid of the worst sort, you’re making your list stronger.

Think Pareto, think 80-20 rule.

I sincerely hope that helps you, and that at least some of it has put a smile on your face.

-Frank Haywood

Posted by Frank Haywood in internet business

BIG Spelling Mistakes

Okay this has nothing to do with what I’d normally write about on this blog, but I do have a “thing” about spelling and grammar.

Now we all make typos from time to time (I do) and spell checkers are unreliable. From and form are both words, and a spell checker won’t ever pick that up when you type form when you meant to type from, which is something that happens to me quite often.

But how about this for a typo.

I’ve just been with my eldest lad down to a place called Acocks Green (which is about 5 miles from where I live) to pick up some ant nest killer called Dethlac. It was almost a wasted trip as they didn’t have any, but we enjoyed a really good laugh which made it all worth while.

On the way there we drove past a new store which had a HUGE sign over the top of it. The plastic letters must have been two feet high, and it was really hard to miss.

And that’s what made us laugh so much.

I can just imagine a conversation at the sign creators.

First person: “I don’t think you spell it like this.”
Second person: “That’s what they asked for, and we say really clearly that we do the wording exactly as they asked for it.”
First person: “Shouldn’t we give them a call?”
Second person: “Nope. Just do it will you? We’ve got a lot on today.”

The sign read


-Frank Haywood

Posted by Frank Haywood in Personal