Your Very Own Premium WordPress Theme

A couple of weeks ago, I sent out an email explaining that it would shortly be possible to have your own premium WordPress theme designed and coded from scratch.

That time is nearly here.

Early next week we should be in the position of being able to completely create a WP theme for you.

You’ll get everything that I would get from my designers.  All the WP code and graphics, the Photoshop PSDs, and the whole thing completely designed to your specifications.

If you want us to, we’ll also include the same multiple sidebars you’ve already seen in the two Multiple Streams Themes I’ve released myself, with plenty of opportunities for placing ads.

The entire process for designing and conversion to a theme takes about 2-3 weeks.

Once completed, the entire theme is YOURS and YOU totally own the copyright.

You can then sell individual copies of it, or give it away as a freebie in return for backlinks, or use it for blog flipping, or maybe if you have a client of your own who needs a site building, you can get us to do all the design work for you.

On that last one, I’ve just picked up a local web design and SEO client, and convinced him that a site built around a custom built WordPress theme is the way to go for his steel centreless grinding business.  His theme is now built, and when he gets back from vacation on Monday we’ll install WordPress, activate the theme and load up his content.

After that we’ll do all the on page SEO and then start a backlinking campaign.  In a few weeks he’ll dominate most of the steel grinding terms in the search engines.

(I’ll ask him if I can share the name of his business with you and give you a talk through what we’ve done.)

Most of the income from that project will be from the SEO.  Relatively speaking, the design and conversion to a theme was a small (but VITAL) part of the work involved.  And if you’re into this, any of these design costs can just be passed directly onto your client.

Now I’ve only told you about that to give you an example of what you can do with your own theme.  You don’t have to do that, but it might be something you want to do, or something you’re already into.

Like I said, as you’ll own the copyright you can do anything you like with YOUR theme.

So if you are into blog flipping, you could have a unique but generic theme built that you can use to tweak into a series of sites you can flip – especially as you have all the PSDs.

Cool huh?

Although I’d just like to make it clear that this offer will be for a theme only, ie the design and coding to make the theme work to WP 3.x standards.  We won’t be doing huge amounts of coding to make a product that is a theme and then something more on top of that.

So you will get multiple sidebar regions if you want them, and you will get Custom Menu support.  But we won’t code in an autoresponder or do any special scripting that would otherwise be a separate plugin.

Okay?  😉

Now for the bad news.

We can only realistically do one of these per month (maybe two) unless I can get more WordPress designers on board.  And I won’t hire any more designers unless I know I’ve got work for them.

So when I formally announce this service is open, I’ll take one or two customers only and then close while we work on those projects.  If you’ve paid and you’re number three or four, then we’ll just refund you until we have another open slot.

I can wholeheartedly testify that having your own WordPress theme can put a nice wedge of cash in your pocket as long as you have a game plan.

So if you know exactly how you’re going to monetise it, then you’ll make a lot more money than it costs you to have it created.  If you have even a small fresh mailing list of a few hundred subscribers, a couple of thousand dollars at least is easily achievable just by selling the theme at a low cost.

If you don’t have a mailing list, then it might be a little harder to monetise, but not impossible – that’s what JV partners are for.  You could even use it to build a mailing list in the first place if you don’t already have one by offering 100% instant commissions through PayPal.  Affiliates LOVE that, and YOU get a mailing list of buyers.


I’d like to end by saying that because this is something new and we’re still finding our feet, then the first few clients to take up this offer will be getting it at a discount.

When we have a system in place we’ll put the price up to something more realistic, but to begin with we’ll hold the price low.

Watch out for an email with more info early next week.

-Frank Haywood

Posted by Frank Haywood


Hey Frank

Sounds like a sweet deal!

I can see so many advantages to having your own wordpress theme that my mouth is watering ha ha.

Will be waiting eagerly for your next email.

Sally 🙂

Gary Jenkins

After working with the 2nd Multiple Streams Theme its by far the best Theme I’ve ever used. Having your OWN Theme with the copyright sounds like a GREAT idea.

Dr. John Chen

Hi Frank,

Your products are always of superior quality and I’ve purchased all of them.

Surely look forward to receiving your next email.

Have a great weekend!

Best regards,

Edson Buchanan

Hi Frank,

I like the idea of selling my own wordpress themes and I know it would be an easy way to make some cash. In fact promoting to my list with you nickel script would be a great way to drive some insane traffic and cash.

I have to pay attention to your next email,


Edson Buchanan


This may be exactly what I’ve been looking for. I’ve been struggling with blog themes for a while now. I even bought software to create my own, but I haven’t been able to do just what I need.

If this isn’t priced way out of budget, it may be the answer I’ve been looking for. I’ll be looking forward to your announcements henceforth.


Frank Haywood

The designers are extremely talented, and it does take a (relatively) long time to put together a theme.

First there’s the actual PSD design itself (2-3 days), then there’s the conversion to a WP theme (4-5 days), and finally the coding tweaks such as extra sidebars and page templates (2-3 days).

It’s a big job. If you were able to do it for someone else, ask yourself how much would be a fair price for you to charge for it. If you could find someone to do it, the the designer would probably charge you a couple of thousand dollars at least, apply restrictions on what you can do with the finished product, and likely not supply the PSDs for you to edit.

My designers are brilliant graphically and their level of PHP coding ability is high (you’ve probably already seen their work), but charge a lot less than you might expect.

With a fair bit of legwork (it’s not easy finding good people), I have an opportunity to take on a couple more designers, but I need to make sure I have work for them. As long as I can pay their fees and get your job done as well as my own, then I consider myself to have made a profit from it.

From your perspective, as long as you have a game plan and can immediately make your money back on the work, “you’re quids in” as we say in the UK.

Think about the opportunities this presents you. Here’s two that I know work well.

#1 – Get a theme made. Sell it to your mailing list. Immediately make 3 or 4 times your investment followed by ongoing sales through your affiliate scheme.
#2 – Get a theme made for a client. Charge your client 3 or 4 times your investment.

And if you don’t have a mailing list or a client, then here’s your chance to get a product made for you and get your business off the ground:-

#3 – Get a theme made that will appeal to pro-bloggers and the IM niche. Sell it for $10 with 100% commission using the 7 dollar script, find a few JV partners to kick start it and build a mailing list of buyers. Promote something else related to them and make your money that way.

And that’s how business is done. 🙂

You make an investment, you follow your game plan and you make back your money and then some.

Rinse and repeat.


Hi Frank,
I may have missed it somewhere. But what is the cost of the custom theme?

Frank Haywood


I planned to announce the price on Thursday, but I may let it out tomorrow.