UPDATE:  The Nickel Sale is over but you can purchase the WordPress AutoResponder using the payment button below.

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As you might have guessed from the title, the plugin I’ll be launching is a WordPress autoresponder.

I’ve long thought about how nice it would be to have a simple autoresponder *plugin* rather than have to mess about with setting it all up in an autoresponder service.  I don’t know about you but I’ve always thought it a bit like using a sledgehammer to crack a peanut.

I have plenty of little niche blogs that I’d like to gather names and email addresses through, but because they’re niche sites, it’s never seemed worth the hassle of setting it up in the autoresponder service I use.

I mean, come on, how useful is it in my main niche to gather a list of people interested in petrol lawn mowers for instance?  😉

Even ignoring the niche aspect of the plugin, I figured that for lots of people just starting out that the last thing they’d purchase is a monthly autoresponder service.

If you stop and think about it, there are plenty of bloggers out there setting up their first sites who have read that they need to be gathering email addresses, but aren’t quite sure about it all, and don’t want to commit to a service.

So I looked around to see what was available in the way of AR plugins for us marketers.  I expected to find at least one half decent plugin, but to my surprise the one that really looked promising didn’t allow you to gather a name – all you could get was an email address.

Also, the interface was a bit clunky and it meant you had to go to different areas of the WP admin panel to do different things.  I wanted it all in one menu area.

And then there was no widget so you could easily place the form in the sidebar like I do on my personal blog.  I know that’s very effective, and is important to have in.

There were a couple of other plugins that sort of claimed to do the job, but it was clear they’d all been planned by developers not marketers.  Many of them are just simple list mailers and have no kind of delayed autoresponder ability.  It seemed that nobody really knew quite what it was that WE needed.

And that’s why I created this plugin.

I fully intend to turn it into a powerful tool that’s a first choice for bloggers, and my pledge is that all minor version releases up to v2 will be free upgrades.  I have some great ideas for it as I really know what’s lacking from many autoresponder services – I’ve felt that pain.

So on Friday 30th April at 6.00pm GMT (1.00pm EST), I’ll be kicking off this nickel sale.


The last nickel sale I did a few months ago went a bit pear shaped as the autoresponder service I was using failed to send out the email until nearly 2 hours after it was supposed to go out.  Many people were left waiting for it but didn’t get it until many sales had already gone through, and so didn’t get as good a deal as they would have done.

So my advice is, if you want to be one of the first to grab it and get it at it’s lowest price, keep an eye on my blog.

Regardless of whether or not the email is sent out on time, if you hang around on my blog at start time, you’ll see a post appear with the location of the nickel sale.  Okay?

That’s how lots of people got in early last time, and that’s probably how it will happen this time too.

-Frank Haywood