The Importance of Having a Game Plan

I want to talk today about how important it is to have a game plan.

What do I mean?  Well having a game plan for one aspect of your business might run something like this:-

#1 – You create a new product.
#2 – You release it with 100% instant commissions using the 7 Dollar Script.
#3 – You send an email out to your subscribers letting them know it’s on sale.
#4 – You tell your buyers that you’re offering instant 100% commissions directly into their PayPal account and that here are some tools they can use to promote it – banners and the like – with their aff link built in.  All they have to do is copy and paste the code.
#5 – You contact a few people who are likely Joint Venture partners and tell them it’s 100% commission.  Some promote and get all the cash, and you get another pile of buyers join your mailing list.
#6 – You tell these new buyers about your affiliate scheme etc. and they start promoting for you too.  Some of these people will be succesful marketers and will have their own mailing lists.
#7 – Go to #1.

Okay?  I’ll testify that you can run a very successful business that way, that naturally grows over time.

Having a game plan allows you to make and take low-risk decisions.  Low risk because you pretty much know what the outcome will be – long term you’ll make a profit on your efforts and increase the size of your business.

I believe this is where most people fall over.

Most people try a little bit of this and a little bit of that – which is fine – I like to try different things out too – but they don’t concentrate on their core business.  The stuff that really works.

And that might be because they’ve never really found anything that works.

Or not given it enough of a chance to make it work.

I’ve found that you need to set yourself a few rules that you work with.  I call them my #1 Rules, and I have plenty of them for all sorts of different situations.

I’ve found that as long as you concentrate on the #1 rules, any other lesser rules you might set yourself don’t really matter that much or don’t have a big enough impact on your business.

(This is a rule in itself, called the 80-20 rule.  I do almost everything by the 80-20 rule and I think most successful business owners do too without realising it.  I ask myself – “Do I need to do something about this, or just let it go?” – 80 times out of 100 it can just be let go.)

My #1 rule related to having a game plan is:-

“Every project must pay for itself as soon as possible.”

So if I take new staff on, I want to see results in 2 weeks that at least pay for their keep for the month.  There are no free rides, and nobody in my business is an expense.

You could probably adopt this yourself.  Think about it.

You may believe that you can’t afford to take anyone on full time.  But if what they do for you brings in enough income to pay for their keep, and you end up with new products and a new long term income stream, then it was well worth hiring them wasn’t it?

But let’s say that you’re not ready to make that commitment yet and you want to see how things go.

You still need a unique new product.  The emphasis here is new and unique.  I’m not saying you can’t do what someone else has already done, I’m saying that PLR probably isn’t going to cut it if you’re looking for JV partners.  (There’s at least one exception to this and I’ll talk about it another time.)

I’ve had many people approach me to promote products that I’ve quickly realised were PLR, and I take that as an insult because I’m quite capable of using PLR to create products myself thank you.  I don’t like being suckered into promoting products that may be quite widespread as it does my reputation no good whatsoever – that’s my logic and I’m certain most other marketers feel exactly the same.

PLR is great.  But it’s of no use when dealing with JV partners unless you’ve taken the time to make extensive changes to it and it really is your product.  (Most people can’t be bothered and that’s where they get it wrong.)

You need something that you know no-one else has.

And you need to be able to make genuine claims like “I created this myself” or “I paid $xxx to have this created for me.”

(Believe me when I say this will make you feel a whole lot better when you come to promoting it.)

Tomorrow is your chance to have a totally unique WordPress theme created for you from scratch and to your specifications by one of my designers.  They are all extremely talented, and I want to point out that it does take a (relatively) long time to put together a theme because there’s a lot of work involved in doing it.

First there’s the design itself (2-3 days), then converting to a WP theme (4-5 days), and finally the coding tweaks such as extra sidebars and additional page templates (2-3 days).

It’s a big job.  If you were able to do it for someone else, ask yourself how much would be a fair price for you to charge for the service.

If like most people you wanted someone else to do it and could then find the right person with the right level of design and PHP coding skills (it’s very hard), then the designer would probably charge you a couple of thousand dollars at least, apply restrictions on what you can do with the finished product, and likely not supply the PSDs for you to edit.

My designers are brilliant graphically and their level of PHP coding ability is high (you’ve probably already seen their work), but charge a lot less than you might expect.

With a fair bit of legwork (it’s not easy finding good people), I have an opportunity to take on a couple more designers, but as I said above, one of my rules is I need to make sure I have work for them and that they pay for their keep.

As long as I can pay their fees and get your job done as well as my own, then I consider myself to have made a profit from it.

From your perspective, as long as you have a game plan and can immediately make your money back on the work, it’s well worth doing.

If you don’t have a game plan or you don’t have a clue on what to do then this isn’t for you.  Wait until you’re truly ready.

Here’s two game plans that I know work well from personal experience.

#1 – Get a theme made.  Sell it to your mailing list.  Immediately make 3 or 4 times your investment followed by ongoing sales through your affiliate scheme.
#2 – Get a theme made for a client.  Charge your client 3 or 4 times your investment.

And if you don’t have a mailing list or a client, then here’s your chance to get a product made for you and get your business off the ground, just like I talked about above:-

#3 – Get a theme made that will appeal to pro-bloggers and the IM niche.  Sell it for $10 with 100% commission using the 7 Dollar Script, find a few JV partners to kick start it and build a mailing list of buyers.  Promote some other related product to your new list and make your money that way.

And that’s how business is done.  :-)

You make an investment, you follow your game plan and you make back your money and then some.

Watch out for more news tomorrow.

If you want to know more right now about having a game plan and how to approach your business, go watch the presentation on 30 Day Projects.

Update:  A slight temperature and an overwhelming need to sleep scuppered my plans to launch this week.  I’ll get back to you with this shortly.

-Frank Haywood


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5 Comments

  1. Amirol says:

    Good tips Frank.

    In fact, I also support that the tips you provided above are proven and effective. I started my 100% instant commission program last week and got 5 sales. :D

    By the way, does the 7 dollar script is still effective to use? I’m using another script to operate my affiliate program.

    • Frank Haywood says:

      @Amirol:

      I’m glad you’re happy about those 5 sales – that’s 5 more than most people. ;-)

      Yes the 7DS is still a good little script. I think it’s in dire need of a rewrite or replacement now though, and RAPs isn’t really a contender as I see it as having a few key shortcomings. I’m having a good think about what would be a kickass sales script and making some notes, so we’ll see.

      -Frank

  2. Alex says:

    Excellent food for thought there Frank. I’ve neglected planning in the past and it’s definitely cost me. As such one of my #1 rules is always to write my sales letter before creating my product. Much better than the other way round :)
    Anyway great article. Dugg and blogged.

    • Frank Haywood says:

      @Alex:

      Yes, I’ve written about that very issue, and how important it is to write the sales copy first.

      For me, when I near the end of a project and I’m tired of it all and I’ve spent too much time working with it, I can’t stand the thought of writing the sales letter because by that time I’ve lost my enthusiasm. :roll:

      I find that if I write the sales letter first, I’m much more enthusiastic and it clarifies and solidifies the whole project and what I want to see as the outcome of it.

      -Frank

  3. Gareth Hogan says:

    Hi Frank.
    Hope you get better soon.
    I adopted your idea of writing the salespage first, when you first mentioned it and it works for me. I tend to get sidetracked as I develop a project and now instead of wasting time writing up a project plan, I jump straight in with the salesletter.

    My other problem is I have tendency to overdeliver, not that is a bad thing in itself but if it is all in the one product, the customer does not know what is extra, if that makes sense?
    With your “salespage first” idea, I develop to spec and if I have any other good ideas along the way I package them as bonuses and add-ons.

    I just like to say thank you again for the “WordPress Affiliate Pages”method I bought from you. I used my name link on this post to show one of the websites I have used this method on . It is apparently just a four page html brochure website, but behind it is a fully seo wordpress blog with articles and videos going on automatically courtesy of wp-robot. (You can of course just preload dozens of articles from somewhere or use good quality plr and let wordpress plublish them every other day).

    A couple of backlinks and it was on page two of Google for the chosen keywords within 3 days and is still climbing. I offer them to local trades for free for a month while they float like balloons up google and then rent them on a no contract monthly basis. Strangely, my best customers already have their own websites but are usually not doing so well.

    Best wishes
    Gareth

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