LIVE – Subscribers Only WordPress Plugin

The nickel sale for the Subscribers Only WordPress plugin is now LIVE starting at $6.97 and you can get to it here:-


The price will rise by 5 cents with every sale, so the sooner you get to it the lower the price you pay.

-Frank Haywood

Posted by Frank Haywood in internet business, software

Subscribers Only Plugin Nickel Sale Back One Day

After having had it pointed out to me that today is a national holiday in both the US and the UK and that many people are away for long weekends, I’ve decided to put the nickel sale for the “Subscribers Only” plugin back by a day to Tuesday 1st June at 6.00pm GMT (1.00pm EST).


(Somewhere in the back of my mind I knew it was a bank holiday Monday here in the UK.)

I know this is going to upset some people as it always does no matter when I run a nickel sale or do any kind of launch, and I’m sorry, but I’ve decided it makes more sense to put it back to Tuesday when more people will be around.

This will still exclude a lot of my UK readers as it’s a holiday week in the UK (school half term) and a lot of people will be away for the week, but “them’s the breaks”.

Because I don’t have a job and so I’m largely not controlled by the clock and events that affect most people (apart from the school runs), I tend to live in my own little time zone where things like holidays happen when I want them to happen and not when an employer (or even a local school) does.

So I just lose track sometimes of what’s going on, especially when it comes to things like national holidays that aren’t Easter or Christmas.  Ahem.

So, sorry again, enjoy your day and I’ll see you tomorrow.

-Frank Haywood

Posted by Frank Haywood in internet business, list building, software

WordPress Plugin Nickel Sale – Subscribers Only

UPDATE: I’ve put the opening back to Tuesday 1st June at 6.00pm GMT (1.00pm EST) – see this post for details.

Following on from the very popular WordPress AutoResponder plugin (WPAR) I released last month, I now have another plugin that is both great as a standalone plugin but also complements WPAR perfectly.

It’s called “Subscribers Only”…

(BTW, there’s a new version of WPAR now available – v1.3.3 – which you can go download from your personal download page.  We hope that we’ve now fixed the niggling little problems that a few people were having and that it’s stable for everybody.  We’ve also added a couple of extra features too.)

While WPAR makes it possible for you to easily gather subscribers on your blog(s), this new plugin virtually forces people to become WordPress subscribers.

Note the subtle difference in terminology here.

WPAR subscribers are people which have requested to join your blog mailing list and will be sent email messages on a schedule you set and also allows you to send out broadcast emails.

WordPress subscribers are people who join your blog using the built in WordPress sign up page.

(You can tell WordPress to only allow people to comment on your blog if they’ve first joined up.  You’ll find this under “Settings >> Discussion” in your WordPress admin panel.)

Okay?  See the difference?  WPAR subscribers and regular WP subscribers.

So what does this new plugin do?

Well, it’s called “Subscribers Only” and what it does is it hides parts of pages and posts and shows non-WP-subscribers a message that they need to subscribe in order to read the content.


Imagine this.

You write a post or a page that explains how important it is to do something – the WHY – but then leave out the crucial bit that explains the method of doing it – the HOW.

All they see is a message saying something like “This content is for Subscribers Only”.  Get it?

The only way that people can read that missing content is if they follow the link and join as WP subscribers, then once they’re logged in they can see it all.

Do you see the power of that?

How about making it a little bit more powerful and more persuasive?

Well, we’ve also made a change to WPAR so that you can now tick a box to say that any new WP subscribers also get automatically added to WPAR.  (Any new WPAR subscribers already get automatically added as WP subscribers.)

So the moment a visitor to your blog reads a post with some missing content and subscribes to be able to read it, they also get added to your autoresponder sequence.

In fact you can just point people to your WPAR sign up page or sidebar box, and they will automatically get added to both WPAR and as regular WP subscribers.

Do you see why I say this is DYNAMITE?

Every single WordPress post you make can now be a source of new subscribers.  You don’t really need to write an ebook to give away in return for a name and email address, you can just blog and hide some of the content.

You can even go through some of your older posts that you know get search traffic and amend them, removing key information that can only now be seen by subscribers.

Okay, that’s enough explanation I think.  This will become part of the premium plugins, and will eventually be sold for $27.

But before that, I’m holding a nickel sale so you can get it at the lowest possible price.

UPDATE: On Tuesday 1st June at 6.00pm GMT (1.00pm EST), I’ll be kicking off the nickel sale here on this blog.


A nickel sale I did a few months ago went a bit pear shaped as the autoresponder service I was using failed to send out the email until nearly 2 hours after it was supposed to go out.  Many people were left waiting for it but didn’t get it until many sales had already gone through, and so didn’t get as good a deal as they would have done.

So my advice is, if you want to be one of the first to grab it and get it at it’s lowest price, keep an eye on my blog.

Regardless of whether or not the email is sent out on time, if you hang around on my blog at start time, you’ll see a post appear with the location of the nickel sale.  Okay?

That’s how lots of people got in early last time.

-Frank Haywood

Posted by Frank Haywood in internet business, list building, software

I’m Not Overseas – You Are

Or… How To Alienate 30% Of Your Subscribers

I just received an email from a well known marketer (I’m on a LOT of mailing lists) that referred to me as an “overseas person”.

It struck me as disconnected and dumb.  We all do daft things every now and then, often when we don’t have our brains engaged, but this was just dumb, dumb, dumb.  One of the dumbest things I’ve ever seen any marketer do, and an extreme case of being parochial without realising it.

Because of course…

He’s overseas, not me.  I’m at the centre of civilisation here in the UK, while he lives in what used to be one of our colonies in a country that didn’t even exist as such a couple of hundred years ago.  So of course he’s the the one that’s overseas, not me.  Ahem.  🙄

Hmm…  Do you see how a simple but ill thought out comment can be misconstrued and instant defensive barriers put up?  I’ve now unsubscribed from his mailing list.

Here’s a simple tip as to how not to alienate or upset people.  Unless your mailing list is specifically about one of the following topics and people are actively interested in receiving information about them, you should never mention any of these.  I’ve unsubscribed from more than one mailing list because of it.

#1 – Sex.

#2 – Politics.

#3 – Religion.

I guarantee if you start talking about any of these taboo subjects, you will upset people.

For instance, you might criticise your government for their style, and instantly you’ve alienated about half your readers.  Or you may say that Jedi is the only true religion, and you thereby manage to upset a HUGE chunk of people.

Nobody wants to hear what you have to say on these subjects unless they’ve joined your mailing list just so they can find out.

And almost equally, I didn’t join that marketers mailing list just to hear myself pigeonholed as “overseas”.

-Frank Haywood

Posted by Frank Haywood in Human Behaviour, internet business, list building

List Building – Adding 125 New Subscribers In 12 Hours

I know people have a lot of trouble list building, but it’s probably the most valuable thing you can do to build your business, so it’s well worth getting to grips with.

Here’s something I’ve just done to add 125 new subscribers in 12 hours and has also earned me $80 while doing so.

This is something else I’ve never tried before and you know how I like to report back on what I’ve tested out. My intention was to at least break even on the list building exercise, but as it turns out I’ve so far made $80 on the deal.

Here’s what I did – to set the whole thing up took me about 8 hours.

I wrote a short 16 page report on how to make a quick couple of thousand dollars and ran a WSO (Warrior Special Offer) for it which went live on the 23rd August. In case you’ve never run one, a WSO costs $20 and you have to have at least 30 posts on the Warrior Forum before you can kick one off.

The WSO was run in two parts. The first part was the report, and after reading it, right at the very end is a link to the second part which consists of the PHP script to enable people to use the method described in the first part.

I split the WSO because I wanted to know who would sign up for the first part, and then of those people who were drawn in, I wanted to know who would take action and sign up again to a second mailing list to get the second part. I figured there’d be a few dropouts along the way and my curiousity made me want to find out how many.

I’ve been very surprised that in the last 12 hours only 46 (37%) of the people who took the report went on to get the script. The script itself in my opinion is incredibly valuable and has been responsible for adding at least $10,000 to my income when I’ve used it. So for people to miss out on that crucial bit is gob smacking.

But it goes a way to confirming what I’ve known for a long time as to why so many people don’t make it online.

Simply, they don’t follow through – they don’t take enough action.

Think about that for a moment.

I’ve seen it time and time again and I’ve even done it myself on occasion. Something is started but not completed because there’s another distraction that drags the attention away.

Here’s the killer though. Whenever I’ve followed something through, it’s always worked out for me.

Sometimes it doesn’t work out quite as well as I expected it to, and sometimes it works much better than I ever thought it would. Over the last couple of years I’ve had people say to me they can’t understand how I do it, but the fact is I try things out and the outcome of that is I always get positive results.

If you’ve been struggling a little, then PLEASE take this on board. I’m no different to you and you can do this too.

Okay, back to the WSO.

As part of the initial sign up, I made an immediate offer for another product at a killer price of just $20, with another upsell of $20. So right after sign up, the new subscribers get directed to an offer page. Even at the price I knew this would be a difficult sell to hardened Warriors and expected a 1% or less take up rate.

To my pleasant surprise I’ve had 4 people take the offer and 1 of those has taken the upsell too, bringing in $100. The WSO costs $20 to run so I’ve made a profit of $80.

So I’ve earned $80 and added 125 new subscribers for 8 hours work. I guess I’ll get more subscribers over the next day or so and a couple more sales. I’ll close the WSO on Wednesday, or I might even just close part 2 of it, I don’t know yet. I may even pay another $20 to “bump” it to the top of the forum again before closing it – after all I have a budget of $80 to play with now.


I’ll definitely be doing this again, but next time I’ll try it out differently. (When you take action you learn stuff.)

What I may do next time is write a short report and a longer ebook, both related, and both about making money online. The short report will have some great content in it and will effectively be a sales piece for the ebook. The ebook will be low cost, about $5, so it’s an easy upsell.

I’ll then offer all new subscribers of the report a brandable version and an affiliate link for the ebook that will pay them 100% commission of $10 or $17 instantly using SmartDD.

So imagine this were you and you’d signed up for my free report. You’d get offered an upsell of the full ebook, and you’d also be given the ability to put a brandable version of the report on your blog or web site in return for a sign up. If people then grabbed the upsell ebook, you’d earn the commission for it.

What I’d get is the opportunity to also add a new subscriber to my list that’s actually purchased something to do so. That’s a win-win for both you and me which is what I love to happen, don’t you?

In fact, thinking about it, I could write the short report on exactly how I ran the WSO, with the ebook all about different methods of list building.

That would go down well wouldn’t it? 

Last thing then, what would 125 new subscribers mean to you?

I’ll tell you. More subscribers means more income.

Depending on who you believe, it’s been said that it can be up to a dollar a month in additional income. But even if you use a figure of only one tenth of that, that’s an extra $12.50 each and every month for just one concerted effort to set it all up.

There aren’t many industries where you can say 8 hours work once will earn you an extra $150 every year.

Food for thought?

-Frank Haywood

Posted by Frank Haywood in internet business