mentoring

Feb

2008

2% Own All The Worlds Wealth

I remember reading a report just over 12 months ago that said that 2% of the worlds population owned more than 50% of the total world wealth, and that people in the top 5% owned pretty much most of it.

I also read a short report on a study by (I think, not sure) the London School of Economics that said if all the estimated world wealth were to be divided equally, then it would amount to about £10,000 ($20,000) for every man woman and child alive at the time.

The report went on to say that if the money were actually given out in that way, ie level the playing field for everybody, then in 10 years or less, 2% of the worlds population would own the best part of it.

Stunning isn’t it? Even if it’s not completely accurate, it’s certainly food for thought.

Why would that be though?

My guess is that it’s because only 2% ever actually do anything to achieve that. The rest are too concerned with “entertaining” themselves and occupying their minds with gossip and drivel.

I used to be like that. I said to one of my offline friends just a few months ago how I thought I’d been walking around in a foggy dream all my life. And how things are clearer to me now than they’ve ever been.

I know he didn’t get it.

To be fair, I think he became concerned about my mental health when I said it. But I believe that’s because he’s so used to living the way of life that 98% of people live, that anything else just isn’t “normal”.

I know for a fact that when people ask me what I do for a living, they just don’t understand. It does not compute.

They’ve been programmed so well by their parents and by observing the social proof of all the other sheep in the world doing the same things, that they have little chance of ever becoming wealthy themselves.

Here’s what I believe is the fundamental difference between the 2% and the 98%.

The 2% watch, think, learn, and then they act on what they’ve learned.

The 98% watch and watch and watch.

Have you watched and taken action? Have you taken any steps towards building or even starting your internet business today?

Or do you just prefer to watch?

If you’ve decided to take action, then why not join my email coaching?

My current coaching programme is full, and is the best deal I’ll ever do for anyone. Those 10 people have access to me by Skype to ask for assistance any time they like, and they get a weekly call in where we cover a business topic.

They also get all my business tools and processes for life for free. I have a lot of new software coming out this year and you’ll start to see some of it this coming few weeks.

It was the ultimate deal, and they acted on it. I’ll never repeat it.

But it’s not too late to get the next best deal.

In April, I’ll be taking on just 10 people for an alternative coaching programme. It’s not as good as the first one, but still incredible value.

This new coaching programme will be by email only, Monday to Friday. Again, you’ll get all my business tools and processes for free as they’re released, for as long as you remain on the programme.

You can ask me any question about setting up and running an internet business you like, and I’ll answer it for you.

The cost for the programme will be $300 / month, and under my guidance you may well be earning your full time income from home in 12 months or less. There’s no way I can guarantee that, because you may not take action, but I know that it’s achievable if you apply yourself.

Join my email coaching programme.

There are 10 slots with 9 people already on the waiting list from a post I made three weeks ago.

When I announce the opening, it will be first come first served.

The first 10 people on that list to subscribe to a $300 / month payment will get a slot. Anyone else will have their money refunded.

I may do further coaching by email at a later date, but that will be a $10,000 / year subscription.

If you’re serious about working from home and running your own internet business, then fill in the form below to stand a chance of getting one of the slots.

-Frank Haywood

Want to be one of the 2%?

[SORRY THIS IS NOW CLOSED]

Feb

2008

How To Succeed

In a previous post I made – How To Fail Without Trying – I pointed out how time can disappear without proper focus and a plan.

It’s particularly relevant to me, as I reckon I must have spent hundreds of hours last year just answering email from customers. This is one of the key reasons my business “freewheeled” for a good chunk of 2007.

It’s also why one of my next products to be released is a full support desk, knowledge base, and live support system. Yes, I’ll be handing day to day support over to an assistant.

The bulk of the issues and questions I get asked are the same ones over and over, simply because people won’t or don’t read the more than adequate documentation. Many of the questions I get asked have nothing to do with the products I sell, and up until now I’ve even tried to help people out with things that have nothing to do with my core business or products.

Clearly that can’t continue.

In order for my business to grow, I must cut back on email. To do that, I’ve decided that a support desk manned with people who can handle the day to day questions for me is the way to go.

I realise that for the many people I’ve helped over the last year, this will be a disappointment as I will no longer be communicating in that way. Instead, this blog will be a good place to contact me, as you’ll be able to leave comments on posts like this one.

However…

Because I know that some people who take their businesses seriously will continue to want to discuss their business with me, I’ve decided to take a limited number of email only coaching students.

That number will be ten.

For your money, you’ll get access to me by email Monday – Friday, and I’ll answer your questions within 48 hours. You’ll also receive all of my new business tools as I release them, and in some cases before they go on general release.

I intend to release a lot of new software this year (I have three new tools now complete and in countdown to launch), as well as many business processes which you’ll be able to put in place to automate your own business as it grows.

The 10 places will be allocated on a first come, first served basis, and will open in April.

To highlight the extreme value for money you’ll be getting from this programme, I’ll first tell you about the coaching I’m currently running.

At the beginning of 2008, ten people signed up for 60 days coaching where they get my full attention, my Skype ID, and my phone number. I’ve essentially given up 60 days of my life to dedicate to them, and to be available whenever they want me, as long as I’m online, which is most of the time at the moment.

They can contact me to talk any time they like, and even after the 60 days is complete and they have their products complete and on sale, they’ll still be able to contact me any time they want as they’re now my friends.

They also get almost all my business tools that I release, forever. That was their unadvertised bonus that they learned about after they signed up.

They got that package at the bargain basement price of just $997. I said when I launched it that I would likely never repeat it, and I certainly wouldn’t do the same thing again at that price.

After just 3 weeks, I’ve had most of them say to me privately that it’s already worth every penny they spent. Put simply, they would not have achieved the accelerated level of learning without my coaching programme.

At the end of this next 12 months, they will all be earning at least as much as they are today in their day time jobs. I expect it of them.

If you want that same deal, well I’m sorry, it’s too late and you can no longer purchase it.

The coaching package for the next 10 people will be by email only, and it will be at $300 per month. You will get almost all of my business tools as they are released for as long as you remain on the programme. You will also receive all of my business processes as they become available.

This may well be worth several thousand dollars to you over the coming 12 months.

When those ten places are gone, I may release a further coaching package.

That later coaching package will be priced at $10,000 / year, again by email only, and probably only answered a couple of times a week. I may not include my business tools, or at least only include a smaller selection of them. I will include all my business processes.

Under my guidance, you may well be earning your full time income from home in 12 months or less. I can’t guarantee that as I don’t know you or your capabilities, but I know it’s achievable for most people who apply themselves, once they know what to do.

If you’re even remotely serious about working from home and running your own internet business, then please fill in the contact form below to be notified as soon as places are available.

They will be on a first come first served basis, and when all ten places at $300 / month are filled, coaching from me will only be available at $10,000 / year.

-Frank Haywood.

[SORRY, THIS IS NOW CLOSED]

Dec

2007

Personal Coaching Programme – part 3

Today I give you a little more detail about the coaching programme.

What’s the difference between coaching and mentoring? Let’s take a look at the dictionary definition.

Mentoring: Serve as a teacher or trusted counsellor.
Coaching: Teach and supervise (someone); act as a trainer or coach (to).

As you can see it’s very subtle, and one of my friends says that a good coach mentors and a good mentor coaches. I think the defining word between the two here is “supervise”.

I really could have done with some supervison when I first started. I had lots of false starts (wasted a lot of time), and I made lots of mistakes (not such a bad thing as you might think) and didn’t really know what I wanted at the end. I had no definition.

Another one of my friends says “begin with the end in mind” – if you know what you really want and have a clear definition of it, then it affects the way you do everything. You feel excited, invigorated and motivated.

When you feel like that, it doesn’t feel like work. You have a clear goal, and it becomes simple to dismiss those things that don’t achieve that goal, and simple to pursue the things that do.

What I intend to do with you when you join the programme is first have a chat and find out what it is that you want. In that process, my guess is I’ll help you get to the point where you realise that what you want isn’t really what you want.

Example: I thought I wanted just to be able to work from home.

Well, it’s really nice to be able to do that, but I later realised that what I really wanted was freedom from being told what to do. I also realised that what I wanted was to be able to control my own income.

True story time. One December more than a decade ago (when I was an employee), at the end of that year (a grueling year for me as I’d really put my heart and soul into the project I was working on), I was called into my boss’s boss’s office. This guy was two levels up from me, he was middle management, one step down from a director, just so you know.

I was told that it was performance review time. I was told that I wasn’t going to get a pay rise because there wasn’t enough in the pot, and it had been decided to give more to other people, and so some people weren’t going to get a rise, and I was one of them.

I was upset.

I asked what it was that I had done or hadn’t done that meant I wasn’t going to get a pay rise, so that I could make sure it never happened again. He couldn’t answer me.

I also asked why it had been left until the end of the year to tell me that I wasn’t performing and so didn’t get a pay rise. He couldn’t answer that either.

I asked if there was any point in continuing the conversation because he didn’t seem to know anything about what he’d called me in to discuss. He said no there wasn’t and so I walked out.

When I talked to my own boss about what had happened, he said it was a totally arbitrary decision and had no meaning other than it was a directive that had come down from the CEO. Yes, my boss actually knew something about it. He also said there wasn’t a damn thing either of us could do about it – the same thing had happened to him.

Neither of us had any control over our income. It didn’t matter how hard or smart we worked (or didn’t), it had no effect on our earnings.

Isn’t that insane?

And yet that’s the situation that the majority of people are in BY CHOICE.

Now of course it’s all different for me. I get to make the decisions, and my actions decide how much I’m going to earn.

It’s scary, but it’s exhilarating.

So the first thing I’ll do when you sign up is arrange a one on one chat with you to find out what it is you really want, and where your skills are. We’ll outline a plan of action, and then we’ll put something together for you that’s more detailed.

Real simple stuff, nothing complicated, nothing scary. And we’ll take it from there.

Okay?

***

I also said I’d mention the marketing funnel today, so let’s have a quick run through that.

Picture a funnel with the widest part at the top. The people that are outside that funnel are “suspects”. They may or may not be interested in what you have to offer, and they may or may not become your customer.

Now imagine that the “suspects” are entering that funnel by signing up to your mailing list. Once they sign up, they’ve now become your “prospects”. Now the chance of them becoming a customer of yours has greatly increased. It may be that no money has changed hands yet, or maybe a token amount such as less than $5.

Once they’re in the top part of the funnel, you can make them an offer. It’s a good idea for it to be a low cost, high perceived value offer, somewhere between $17 and $37.

If they buy this, and other similar items from you, then you now know you have someone you can make larger offers to, say $67 – $127, and have a good chance of them being accepted. They’re now your customer and they’ve moved well into the marketing funnel.

It’s a lot easier to sell to an existing customer than a new one. They now know you and they know your products are excellent. The price starts to become irrelevant to them. But there are much fewer of those people than there are of your prospects.

The funnel is getting narrower to accommodate them. And you can make even higher value offers to them.

If they take those larger offers, then you can now be certain that you have a customer for life, although of course you can blow it completely if you’re not careful!

The higher priced offers must have tremendous perceived and actual value behind them. The benefits must be clear and must outweigh the cost by a large margin.

This continues on, down and down, until you have just a trickle of customers buying the very high value items, at the very bottom of the funnel. You may now be in the $10,000 to $20,000 price bracket.

Does it sound so hard to do that? Does that seem to be so daunting? It shouldn’t do. You don’t have to do it all over night.

You can build up to it over several years if you want to, there’s no rule that says you shouldn’t start if you don’t have the bottom of the funnel ready.

The problem is, many businesses don’t get past the first offer. They either have only one product to offer, or continue to make similar value offers for other products and don’t go to the next step.

That’s fine to do, and by all means have several products in the same price bracket, because the wider your funnel, the more higher value customers will move down it and purchase your bigger products.

But don’t get stuck at the low end products and think that people will only ever buy low value items. You’d be doing yourself an extreme disservice.

There are a lot of people out there with wads of cash in their pockets, more people than you might think, and what you need is a plan to get yourself to the point where you can make those large value offers to them.

***

Right! That’s today done.

Tomorrow I’ll give you a quick glimpse inside my Aweber account. When you take a look, I’ll point out how quickly you can build your list if you know what to do, and how I’ve been a bit slow on that front, and what I’ll be doing in 2008 to fix it.

Remember: more prospects = more customers = more money.