On Saturday, I sent out an email to my SmartDD list to tell them about my upcoming release of SmartDD Lite.

And in that email I made an assumption, which is never a very good idea, but I made that assumption because most if not all of my SmartDD list are either in business or aspiring to be.

I assumed that everyone knew the difference between Resale Rights (RR), MASTER Resale Rights (MRR), and Private Label Rights (PLR).

It seems that quite a few people don’t, so I thought I’d better make it clear.

In most cases, when something is available for sale online, it’s for personal use only. ie you can use it and that’s about it.

But sometimes, your rights are improved, sometimes dramatically.

Resale Rights (RR) means you have the right to resell something you’ve purchased and keep all the profits. You do NOT have the right to convey Resale Rights onto your buyers.

Master Resale Rights (MRR) means you have the right to resell something you’ve purchased and keep all the profits. You DO have the right to convey Master Resale Rights onto your buyers usually, although sometimes there may be a restriction that says you can’t do that.

Private Label Rights (PLR) means you are purchasing the rights to pretty much do whatever you want with the material. You can change the name, look and appearance and sell it as if it were your own unique creation. Usually, you’re not allowed to sell it as PLR material yourself, but sometimes you are.

Please note that all of the above are generalisations. Many rights are sold with some strange quirks, and you should make sure you fully understand what you can do with the product once you’ve bought it.

-Frank Haywood.