I recently received an email for a product called Promo Code Secrets by Jordan Hall. It is a brilliant piece of work, and I had a genuine “ohhh, of course!” moment while reading his ebook.

Like all good ideas, it’s simple in concept and the advantages can be easily grasped by anyone in marketing. It’s a study of the use of promotional codes, otherwise known as digital discount coupons.

Nothing new there you might think, this has been used for as long as anyone can remember. And as I always say, “there’s nothing new under the sun”.

What makes this ebook worth reading is the description (with diagrams) of how you can use promo codes in the flow from your squeeze and sales pages. He also describes the “Paid Two-Phase Squeeze Page” and better yet the “Free Two-Phase Squeeze Page“, and it’s these methods which I believe are simple yet genius.

He also gives his twist on using eBay as a marketing vehicle, which is even better than the method I already knew about. Now that I think about it, combine it with my current method and it’s extremely powerful.

I’m not going to let the cat out of the bag here. If you want to know about how it works, you’re going to have to buy the ebook.

He also has on sale a script which you can use to implement the techniques described in his ebook. I didn’t buy it because I already have a script that will do most of what he describes, but it’s well worth considering as a tool to add to your arsenal.

This is definitely a set of techniques which I’ll be using shortly. I’d be silly not to!

You can get Promo Code Secrets by clicking the link.