As I said yesterday, today I’ve created a short video showing how you can enable email authentication on your domain with cPanel hosts. It’s very easy to do in a couple of clicks, but if you don’t have cPanel then I guess you can ask your web host to enable it for you.

Start the video then change quality to 720p and go full screen.

Why should you do this?

Simple. Email is increasingly becoming REPUTATION based.

In the past there were systems set up called blocklists which in essence were just a big list of bad IP or email addresses that were used by known spammers. Except these lists have always been rubbish and poorly maintained (the trouble is many ISPs and free email providers still rely on them).

But there’s something better now that’s been widely accepted (the chances are you haven’t joined the party yet) and that’s email authentication.

This system relies on you enabling a couple of things on your server that authenticate email coming in (DKIM) and also going out (SPF) to make sure the email is from who it says it is and not from a spammer.

The SPF part of it makes sure that the receiving server can check to see if the email really did come from you. Over time this will improve your reputation so that the ISPs and email providers are more willing to accept email from you even if the odd user marks it as spam. (A whole topic in itself.)

So this stuff is quite important to know for any small business owner – I wouldn’t be bringing it up if it wasn’t.

IF you’re thinking of leaving a comment on this post with your thoughts, then all I’ll say is that’s a good idea and it’s DEFINITELY in your interest to do so as I’d like to later reward all contributors for their input and views.  😉

-Frank Haywood <== Click this for a list of all Project Email posts.