As I write this, there have been 178 comments in reply to the email and blog post I did a couple of days ago, with my offer of taking a few people and teaching them about product launch for free.

That’s both surprising, and then again not surprising when you stop to think about it.

I want to do this for you for free, but I feel you’ll learn better and the information will stick harder if you don’t get the next part unless you really want it and are prepared to work to get it.

Make sense?

From the comments that have been made, a lot of people (this may include you) actually want to know more about the whole selling online thing, and maybe you don’t trust what you’ve been sold and told in the past.

(Some people have even questioned my right to teach because they don’t know me yet – it’s a fact that I don’t blow my own trumpet as hard as some do in their attempt to be heard. You can look at me as being quietly confident in what I do.)

So. I can see that many want to know more than just product launch.

I can also see that some didn’t read what I’d written properly, or maybe just got caught up in the moment. 😉

Just to repeat myself… My offer is to teach a few people about product launch (and associated areas) in return for doing a few tasks for me. It won’t cost you anything other than your time.

I expected maybe 30 people to come forward, and that seems a reasonable number to me given that I have to hand out tasks and check that they’ve been completed, as well as create the learning material – a task I haven’t even started yet.

Seeing nearly 6 times that amount has made me stop and think.

Here’s my dilemma.

#1 – I’d like to take on board everyone that wants to do it.

#2 – I don’t have the time to handle everyone through the learning and tasks. Yet.

#3 – I don’t think that everyone that wants to do it is ready for it. You may or may not agree.

Let’s take a quick look at each of these.

#1 – I don’t like to disappoint people and I bet you don’t either. I’d really like to be in a position where I can put you through this and see you come out at the other end in a much better place.

#2 – I’m currently not geared to deal with more than a few people. I see this as a learning process that will evolve over time into a sausage machine. Eventually anyone will be able to sign up, and get their first bit of learning followed by their first task. If that task is completed successfully then the next section of learning will be made available and so on.

#3 – Reading some of the comments, many people aren’t ready to take on board information about doing a product launch. Here’s a simple reality check. Ask yourself these two questions and exclude yourself if you answer no to either of them.

o Do I have a product ready (or nearly ready) to be released?
o Do I understand how to write good sales copy?

In addition, ask yourself this.

o Do I have a mailing list in my target niche?
o Do I have a good number of potential JV partners in my niche?

These last two aren’t absolutely vital as it’s possible to build buzz and do a launch without them. But if you want to do a big launch then it really does help if you have a mailing list and JV partners. 😉

I hope you now understand where I’m coming from and that you won’t be mad at me if I don’t pick you for the first wave.

Yes, I’ve decided I’ll do this again, and probably the second time around will be better than the first. So don’t be too disappointed if you don’t get first dibs.

And to make you feel a bit better about it all, in the meantime I’ll release some free videos and reports that cover other topics that I know you’ll want to learn about.

So what I’ve done yesterday is I’ve asked Paul to install CMS Anywhere (our upcoming Content Management System still in development) on two sites.

The first site will be free tutorials for everyone and aimed at newbies and intermediate marketers. Tell your friends if you have any. 😉

The second site will be more advanced stuff and will also be free, although you’ll get tasks to complete. You’ll be invited there after joining the first site, but please don’t tell anyone about it if you are.

Neither site yet exists other than domains I registered a while back which have since sat there doing nothing. Yeah I used to do that too.


The next step is the selection process for the first wave, a task I’m not looking forward to.

What I’ll first do though is ask you to sign up to a separate mailing list to keep things clean and give me an easy way of contacting just those people who are interested, so that I don’t keep bothering those who aren’t.

Then you can tell me some more about yourself and why you want to learn about product launch or if you think you might want to start on something a little less challenging.

I’ll let you know about this in the next couple of days or so.

Thanks for your patience, and I hope you’re as excited about this as I am. Make no mistake, this is going to be an exhilarating ride for all of us, and it doesn’t matter whether you do product launch or something else, you’re still going to get a lot out of it.

-Frank Haywood