People Want Learning – Who Would Have Thunk It?

As I write this, there have been 178 comments in reply to the email and blog post I did a couple of days ago, with my offer of taking a few people and teaching them about product launch for free.

That’s both surprising, and then again not surprising when you stop to think about it.

I want to do this for you for free, but I feel you’ll learn better and the information will stick harder if you don’t get the next part unless you really want it and are prepared to work to get it.

Make sense?

From the comments that have been made, a lot of people (this may include you) actually want to know more about the whole selling online thing, and maybe you don’t trust what you’ve been sold and told in the past.

(Some people have even questioned my right to teach because they don’t know me yet – it’s a fact that I don’t blow my own trumpet as hard as some do in their attempt to be heard. You can look at me as being quietly confident in what I do.)

So. I can see that many want to know more than just product launch.

I can also see that some didn’t read what I’d written properly, or maybe just got caught up in the moment. 😉

Just to repeat myself… My offer is to teach a few people about product launch (and associated areas) in return for doing a few tasks for me. It won’t cost you anything other than your time.

I expected maybe 30 people to come forward, and that seems a reasonable number to me given that I have to hand out tasks and check that they’ve been completed, as well as create the learning material – a task I haven’t even started yet.

Seeing nearly 6 times that amount has made me stop and think.

Here’s my dilemma.

#1 – I’d like to take on board everyone that wants to do it.

#2 – I don’t have the time to handle everyone through the learning and tasks. Yet.

#3 – I don’t think that everyone that wants to do it is ready for it. You may or may not agree.

Let’s take a quick look at each of these.

#1 – I don’t like to disappoint people and I bet you don’t either. I’d really like to be in a position where I can put you through this and see you come out at the other end in a much better place.

#2 – I’m currently not geared to deal with more than a few people. I see this as a learning process that will evolve over time into a sausage machine. Eventually anyone will be able to sign up, and get their first bit of learning followed by their first task. If that task is completed successfully then the next section of learning will be made available and so on.

#3 – Reading some of the comments, many people aren’t ready to take on board information about doing a product launch. Here’s a simple reality check. Ask yourself these two questions and exclude yourself if you answer no to either of them.

o Do I have a product ready (or nearly ready) to be released?
o Do I understand how to write good sales copy?

In addition, ask yourself this.

o Do I have a mailing list in my target niche?
o Do I have a good number of potential JV partners in my niche?

These last two aren’t absolutely vital as it’s possible to build buzz and do a launch without them. But if you want to do a big launch then it really does help if you have a mailing list and JV partners. 😉

I hope you now understand where I’m coming from and that you won’t be mad at me if I don’t pick you for the first wave.

Yes, I’ve decided I’ll do this again, and probably the second time around will be better than the first. So don’t be too disappointed if you don’t get first dibs.

And to make you feel a bit better about it all, in the meantime I’ll release some free videos and reports that cover other topics that I know you’ll want to learn about.

So what I’ve done yesterday is I’ve asked Paul to install CMS Anywhere (our upcoming Content Management System still in development) on two sites.

The first site will be free tutorials for everyone and aimed at newbies and intermediate marketers. Tell your friends if you have any. 😉

The second site will be more advanced stuff and will also be free, although you’ll get tasks to complete. You’ll be invited there after joining the first site, but please don’t tell anyone about it if you are.

Neither site yet exists other than domains I registered a while back which have since sat there doing nothing. Yeah I used to do that too.


The next step is the selection process for the first wave, a task I’m not looking forward to.

What I’ll first do though is ask you to sign up to a separate mailing list to keep things clean and give me an easy way of contacting just those people who are interested, so that I don’t keep bothering those who aren’t.

Then you can tell me some more about yourself and why you want to learn about product launch or if you think you might want to start on something a little less challenging.

I’ll let you know about this in the next couple of days or so.

Thanks for your patience, and I hope you’re as excited about this as I am. Make no mistake, this is going to be an exhilarating ride for all of us, and it doesn’t matter whether you do product launch or something else, you’re still going to get a lot out of it.

-Frank Haywood

Posted by Frank Haywood


Frank Haywood

First comment is mine. 🙂

The WordPress admin panel was showing this post as “missed schedule” for some reason, probably because after publishing it I realised the WP clock was set to UTC and I changed it to UTC+1.

Sorry if you got here earlier and couldn’t see it.


I am impressed with how you thought this out. Thank you for explaining your thought process. It totally makes sense. I’m looking forward to seeing the link to sign up for the new list.


Gary Mitchell

Hi Frank, I’m still in, but we need to talk more.

Kind regards

starburst balloons
Tel: 0191 2643512 MB: 07932 647643

Ray Harries

Hi Frank, like Angela I too am impressed with your thought process and also look forward to your “clean” sign up list.



The two exploratory questions sort of eliminated me. I can’t say I’m delighted by that, but I’m got to be real. I just don’t have a product at the necessary stage.

I’d really like to tag along though, as it sounds interesting.

Best wishes.

Michael Claggett

Hey there Frank,

As to your questions:

(X)Do I have a product ready (or nearly ready) to be released?
__ Nearly ready. 6 months in production. Completing final polish and proofing before packaging now.

(X) Do I understand how to write good sales copy?
__ I believe so. I have written content for numerous PLR product package offers sold by both Jeremy Burns,( Carl Galletti, ( & However those pieces are high on hype at the request of the owners. I don’t want my offer to sound like was written by a carnival barker.

———– You Said ———–

In addition, ask yourself this.

(X) Do I have a mailing list in my target niche?
__ Yes. However, some I’ve allowed to stagnate :o( never enough time.

(X) Do I have a good number of potential JV partners in my niche?
__”A good number” is a broad term but yes I do. Obviously they all want to see the offer, (Sales Letter) and/or the product first.

——– End Answers ——–

Coming from you, the statement, “this is going to be an exhilarating ride”, I know it’s guaranteed to be just that.

Mike C.

Hey Frank, I thought it was just me who purchased domain names just to let them sit there for a few years doing nothing 😉

Just to say if I’m not in the chosen 30, it will still be a privilege to get access to the “first” site and learn from you.

Also I look forward to the launch of CMS Anywhere as you develop such great products.

Take care

Mickey Mixon

I appreciate your consideration of my request to participate in the product launch training. I have my book, “Job Search Survival” that I was planning to launch on July 1. I have been doing seminars and training on job search skills since 1996, and I wrote the book as a direct result of my 6 month period of unemployment in 1995.
I attempted to get my book published in 1997/98, but desktop publishing was not as popular then as it is now. After about 20 rejections from publishers, I decided to just continue with my seminars and not publish the book. I have now decided to use a non traditional publisher for my paperback, with an ebook option.
I have been involved in internet marketing since 2001, and am a Licensed Private Investigator by trade. Hope to hear from you soon.

Jan Evensen

Hi again Frank!

The plot thickens – as they say…

I’m looking forward to the “sign-up-list”, and will keep my
fingers crossed!



James Davies


I do have a product ready and a couple of others in the hopper.

I believe that I have the writing skills to write a good sales letter and I do write the feature story for our community’s monthly newspaper.

Whatever happens I will enjoy following your training.

Jim Davies – The Web Professor

Vince Andrews

After reading your email i have decided that i am not ready for this and will therefore pass this time round as i believe that there is someone in the list so far that will benefit far more than i at this time.

Good luck with all of the chosen.

ok Frank – all sounds logical. In response to your questions:
Do I have a product ready (or nearly ready) to be released?
Yes – I have released products in the past and have a couple of others almost ready.
Do I understand how to write good sales copy?
Yes, but I think it can be improved.
You can judge where I’m at by viewing:
Do I have a mailing list in my target niche?
Yes – but its nowhere as large as I would like it to be. I have also got a series of autoresponder messages set up.
Do I have a good number of potential JV partners in my niche?
No – but very willing to learn and I learn very quickly!

Hope to be in final 30 but happy to learn and improve my skills in any event.


Terry Russell

Hello Frank, Thanks for the update. I agree with your reasoning.

So far as my list I have about 2-3 hundred people on several lists that I have on Aweber. As well I have contacts with all of the internet marketers that I have dealt with over the last few years. I am sure that they can stand a few emails after the thousands I have received over that time.

So far as products to sell I have a ton of master resale, resale, private label rights products on my hard drive.

However I believe that you are looking for a something new produced by myself.

I have materials for a product based on a promotional item that I used to promote my computer business and get my name known around the area where I was located.

It was called “Care And Feeding Of The Home And Business Computer”.

This handout produced lots of customers and referrals, after a few years I did not have to advertise at all, my phone kept on ringing. My secretary say my office more that I did.

I go out of that business because of burn-out, the money was very good but as always, there is a price to pay for anything you get.

Like Harrison Ford said “It’s not the years, it’s the mileage!”

This item gave some excellent tips on how to avoid the all too many problems that people commonly have with their computers but do not get any help or training and how to fix the problems.

People get sold computers but do not get any training on these topics. It got to the point I sold computers at cost and just charged for my training and installation. I was the highest priced computer seller in the area, nobody complained, I just got more referrals. I started to be invited to talk regularly for different groups of people on a regular basis. I had no problem with doing this. (The problem was trying to shut me up!)

I think this item would be a good candidate for a JV launch, I don’t think that things have changed in the market in this regard.

All The Best Everyone!

Terry Russell
Reliant Services 1989-2009

All ready to go with everything, just need the guidance!!

Andy King

hi Frank, Yes I do have a product ready to be launched and I do have sales copy. I don’t however have a jv partner as yet. I need to fine tune the product and the sales copy and I originally came to you as i needed some help to secure the pdf download. I would like any feed back and maybe an initial consult. Thanks Andy King

James Olsen

You know Frank it seems to me you have an awesome service to be provided and your teach for free method seems to draw a good crowd. But I honestly think that with good advertising techniques and a fair price you could make a good profit from your knowledge. I’ve done a couple tutorials on the internet for things ranging from guitar lessons to designing tips. I used this awesome program called xxxx xxxxxx (name removed to protect the innocent) just to find the right way to put my tutorials in a view that a customer would want. All you do is input a headline that a customer would see from a search engine and it scores the headline based on it’s database to see how appealing it would be to the public. I highly encourage you to give it a try and transform your knowledge into a business.

Frank Haywood


I have a version of that software created under a different (Greek sounding) name.

Now I know you think you’re doing the right thing, and you’re only doing as instructed, but believe me you’re not. My advice to you in good friendship, is to RUN as fast as you can from the person you’re interning for.

I’ve been watching his particular brand of nasty for a while now, and I too was suckered into what he said.

If you buy something from him (DN or JB, whatever you prefer to call him – I won’t give him the publicity or the time of day), then beware. I purchased a $300 subscription service from him to receive a monthly paper newsletter containing testing and tracking information for 12 months.

I received ONE copy through the post. And it was junk. My emails were ignored, the 60-day PayPal refund limit passed, and a lesson was learned.

What a sucker I was and what a nasty piece of work he is.

You might notice that he doesn’t use his own name anymore as he has such a bad reputation online. If you know what it is then do a search for it and see what great people like Terry Dean have to say about him.

Avoid that man and his “business” at all costs.

All the best,

Frank Haywood.