Just recently I’ve been getting a lot of emails with the content and the format of something a marketer might write.  These emails suggest that I’m on their mailing list, which of course I’m not as I have a single email account for all my marketing emails.

At the bottom of every convincing sounding email is a convincing looking unsubscribe link, always on a private domain, and never from a service like Aweber or Get Response…

I’ve never clicked one, but my guess is if I did, all I’m doing is confirming my email address and adding myself to the spammers “good” email list.  That list will then likely be sold.

I’ve had emails like this before, but never as well written.  So well written that it’s clear they’re originating from an English speaking source.

The marketing format is probably because the spammers have realised that marketers are the ones that are sending most email out, and by adopting that format they’re working on the confusion that might arise in your mind.

“Hmm…  I don’t remember asking for this…  I’ll unsubscribe anyway as it could be something I did ask for but now no longer want.”

This is bad news for marketers, as while most are responsible and use double opt-in (also known as confirmed opt in), as people get more and more of this new spam format, then the publics perception of marketers will be that anything goes.

Just be aware, and don’t be tempted to click the link if it’s an email that you have no idea of where it’s come from.

The fewer people that click the unsubscribe link, then the fewer spammers will use these methods.

-Frank Haywood