Way back in November (which doesn’t seem that long ago), I told you a little bit about my background and also asked you if you’d complete a survey.

http://www.frankhaywood.com/mailing-list-survey/

My intention was to:-

#1 – Share those results.
#2 – Help you do something about what came out of the survey.

I wanted to do both together, but I thought the only way I could do so was if I spent a lot of time showing you how to build your own mailing list.

As I’ve been sort of busy since then (yes I know this is just an excuse), I’ve completely failed to come up with the goods and so I’ve hurt myself in the process.

See, my logic is, if I help you build a mailing list, then you’ll be in a position to promote all the lovely things I’ve got coming out this year. Or not.

It’s always up to you of course what you promote to your list, and you should never bow to pressure to promote things you don’t truly believe are worth it. I don’t, and that’s why you don’t see me jumping on every big launch.

(Okay there’s an exception, there was a big launch yesterday, and I am VERY impressed with the product and the guy behind it, but let’s save that for another time.)

So what am I on about then?

Well, there were a few questions in the survey about building a mailing list, and one of them was to rank topics in order of importance. I was a little surprised with some of the results, and over the next few days I’m going to share them with you.

First of all though, let’s take a look at the result for how important list building is to you.

05_list_building.png

I think you’ll agree that most people “get it” and you can see that list building is vital to your internet business.

In fact I’ll go a step further and say that your mailing list is your business. I believe that without one, you’re dead in the water.

Now by a nice bit of good fortune, Jonathan Paston wrote to me and asked if he could try my nickel script out. I said okay, but was there something he could do to help you and me out in return.

After a bit of chat backwards and forwards, it turns out that he has a really nice list building product (a set of videos) that he sells for $77.

After a bit more chat I got him to agree to do a nickel sale for it, starting at…

Wait for it…

Two dollars…

Yee-haa! Now that’s what I call a result. :-)

I’ve just taken a look at the new page he’s set up for it, and he’s thrown in a couple of REALLY nice bonuses to go with it – an ebook and an MP3.

He must have really REALLY wanted to get his hands on my nickel script!

So, we’ve agreed that tomorrow he’ll launch his nickel sale at the usual time of 3.00pm GMT (10.00am EST) as that seems to suit most people.

Sidenote: If it feels like I’ve been involved in a lot of nickel sales recently (it’s only actually 3), it’s because I want to “battle test” the nickel script before letting it out into the wild. There’s one outstanding problem with it over single quotes, and one extra little tweak I’ve asked the nickel script developer (David) to make and I think it will just about be ready for public consumption. So watch out for that one coming soon.

I’ll make sure to set up the blog post with the link to the nickel sale here in advance, and set it to appear automatically at 3.00pm, so even if I get called away (like I did yesterday), you’ll still get the link at that time.

Excited? I am! I just hope there aren’t any problems with the nickel script for Jonathan tomorrow…

-Frank Haywood.