Why Lack Of Focus is Killing Your Success

Ready?  Focus.

This is how I had it explained to me, and once I realised what I’d been doing, then I also realised that I can’t possibly be the only one…

You’re the captain of a boat.   You’ve decided that you’re going to navigate yourself to a beautiful tropical island and enjoy the sun and all the treasures that await you.   So off you go.

After a week or so, you hear on the radio about a newly discovered island that’s even better than the one you were heading for.   It will add a little extra time to your journey, but sounds well worth it so you change course.

Three weeks later, yet another beautiful island is all the talk on the radio.  People are having a fantastic time there, and it sounds almost too good to be true.  But you can’t risk missing out, and it’s only an extra month away.  So you change course.

But two weeks later…

You get the picture? Long before you arrive anywhere, you’re out of supplies and you’re dead in the water.

If only you’d stuck to your original destination, you’d be there by now.   I bet you’ve done this – I’ve certainly been guilty of chasing the next best thing.

And yet there are old, well known methods of making a success of it online.  And you can see them at the top of my blog.

Product Creation, Traffic, List Building, Automation = Internet Business.

It’s not rocket science.  I’m not saying it’s always easy (I’ll leave that to the people who are selling the next best thing) but it IS very simple.

Of course there are variations, and in time you can get very clever at it, but the basic principles will never change.

So.  Pick a destination.  Point your boat at it, and keep going until you get there.


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4 Comments

  1. Alan Cox says:

    Never a truer word, Frank.
    You are absolutely right, I have been busily unsubscribing this week. Re subscribing with another email address for those I think will be of value later (this doesnt go to my Outlook) and just sticking with the three that I know will take me to that first Island.
    Your one of them of course.
    Alan

  2. Hi Frank,
    I recently received a very good quote on FOCUS
    Follow One Course Until Successfull.
    Enjoy Your Day
    Steve

  3. Frank says:

    Spot on, Frank.

    It took me longer than I would have considerd to realise that *focus* is what makes the difference.

    So, just like Alan, I have also been ‘housekeeping’ in preparation for a brand new push in 2008.

    I wish you and yours a very Merry Christmas and, of course, a Prosperous New Year.

    Frank

    ::

  4. Frank Haywood says:

    Alan – I have an email account that I use for subscribing to the bulk of things on line. I do a quick 30 second scan each day at the around 30-50 emails that come in, and I might read one or two, and occasionally I’ll click through.

    And sometimes, I’ll copy the email into a folder called “Well Written Emails” to use as a crib sheet at a later date. Let’s face it, if I stopped to read it, there must be something about it worth looking at.

    Steve – Yeah that’s a cracker I’d completely forgotten about. Nice one.

    Frank – Focus is almost the opposite of motivation. A strange thing to say I know, but consider that most motivation is stimulated by a temporary emotional response. Whereas focus is a long term habit you can learn to make a part of your life.

    :-)

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