Every so often, I get asked by someone who’s clearly frustrated how anyone can possibly make a living online. Yet lots of people do it. They know that, but they just can’t see how it’s at all possible for THEM to do it.

I understand the frustration, as at one time I found it difficult to grasp just how other people could it and not me. It wasn’t so very long ago either.

I try to answer their specific questions as best I can, but sometimes the questions are so general it’s too hard to give a good answer.

By the way did you know that 60% of newbies give up in the first 12 months? There’s almost certainly a direct correlation between those who succeed and those who give up before they’ve given it their best.

(That 60% statistic came from a survey Mike Filsaime did just over 2 years ago. I don’t think it’s any real surprise to regular readers of this blog, and I don’t expect that number to have changed significantly. And I don’t think Mike would kill me for revealing that…)

So that means that every 12 months a load of people throw in the towel. Which I guess in a way makes it easier for us that keep going. 🙂

But even more interesting is that most of the people in that survey had a mailing list of less than 1,000 with half of those not having any kind of mailing list at all.

That’s not just interesting, it’s preposterous. How on earth do you stand any chance of running an online business without a mailing list?

Think about it.

I’ll tell you now that your internet business is your mailing list. You probably think you already know that, but I just have to wonder sometimes at the importance that people put on having a mailing list at all, especially as it seems a lot of people don’t have one.

If you’re a newbie reading this, then start thinking about building a mailing list or several, right away. For instance, there’s a good chance you’re reading this because you had an email from me with a link to this site. You almost certainly would not be reading this if you hadn’t signed up to one of my mailing lists.

Now you might be feeling a little glum if you have a small list, or if you don’t have any list at all. But it’s not all doom and gloom – it never is when you look at things in the right way. If you accept the proposition that your mailing list is your business (Which it is. Don’t argue. Keep up.) then you know it’s time to get going.

What if you knew that even with a relatively small list of a few hundred people you could make a full time living online? 🙂

That’s a bit cheering on a cold January day isn’t it? Apologies for that comment if you live somewhere hot, but it’s freezing here in the UK.

If you knew for a fact you could build a mailing list and start making money from it right away, you’d make the effort wouldn’t you?


I’ll tell you tomorrow. 😉

-Frank Haywood

P.S. If you haven’t done so already, come take a look at the forum and say hello. http://www.vendiva.com/forum/