Do you test and track?

Logically you may know you need to, but you may be a bit like I used to be where testing and tracking was the absolute last thing on my mind. I put it to you that if you don’t test and track then you don’t really have any basis on which to make decisions.

I’ll give you some examples.

#1 – If I didn’t know how many visitors I get to this blog, I would have given up a long time ago.
#2 – If I didn’t know what keywords people were finding my various sites with, I wouldn’t know what to change the words to, so that I could increase the amount of traffic to those sites.
#3 – If I didn’t try different things and then look at the resulting data a few weeks afterwards, I wouldn’t know if what I was doing was right or wrong.

More recently if you’re a regular reader, you’ll know I’ve been putting up sites to promote and sell physical goods on Amazon and the like.

Every single site gets tracked completely.

  • When I get a visitor, I know how they found the site.
  • I know what keywords they used and I know what search engine they came from, or even if they’ve bookmarked the site and are returning via that bookmark.
  • I know what pages they looked at while they were visiting and the path they took.
  • I know what link they clicked on to leave the site, or if they left by closing their browser.
  • I know overall how my sites are growing (or not) and as a result I can see if I picked a good product and keywords to promote, and I know if I should give the site any more attention.

I wouldn’t know any of that if I didn’t track all the traffic on my sites.

My question to you is…

Do you test and track?

-Frank Haywood