Probably the best thing you can do for your online business is to build a mailing list.
It’s always an eye opener for people when I say that the size of your business is a direct reflection of the size of your mailing list. Okay that’s not 100% true as there are other variables which I’ll talk about shortly, but it is a good indicator.
There are many ways to list build, and a favourite of many people is to offer a freebie in return for a name and email address.
The problem with only using this method is you get what are called “tyre kickers” on your lists. Now that’s not a bad thing as over time you can educate your tyre kickers into becoming buyers, but generally speaking if you’re building a list, you want to build a list of buyers rather than tyre kickers.
I’ve found that if you have say 10,000 people on your mailing list that there’s a small core of a few hundred people who tend to take notice of what you say.
(If you’re reading this then you’re probably one of those people, and to you I say Thank You!)
If you think about it, this is one of the variables I mentioned above. It’s entirely possible to run a successful business online with just those few hundred people. It’s not always size that counts! It’s the responsiveness of the people on your mailing list that really makes the difference, and that’s obvious when you stop to think about it.
So ideally you want to build lists of a mix of freebie seekers that you can educate over the long term, and more importantly buyers.
I’ve already mentioned the most common way of building a freebie seekers list – you just give stuff away in return for a name and email address. You might now be thinking to yourself, “Okay so I have to sell stuff in order to build a list of buyers, and that’s harder than it sounds.”
And one of the reasons it’s so hard to build a buyers list is you don’t get enough proven buyers visiting the site where you’re selling your products. Just increasing your search engine traffic isn’t enough, as you could just end up with a pile of freebie seekers at your site who have no intention of buying anything.
So how do you increase the number of proven buyers to your site?
Here it comes. The answer is in four parts.
#1 – You create a low cost product, usually under $17, under $12 is better, and $7 is the magic number.
#2 – You run an affiliate scheme, and let affiliates and joint venture partners send you traffic that consists of people who listen to them. These people are already warm and there’s a better than average chance they’ll buy.
#3 – You pay 100% commission directly to the affiliate and straight into their PayPal account. Affiliates love this and are always eager to promote.
#4 – On your download page you get them to join your mailing list. There’s a simple technique you can use that will turn almost 95% of buyers into subscribers. I’ll tell you about that next time.
What happens is as you pick up buyers they immediately turn into affiliates who are all willing to promote your product. Think – they were impressed enough to buy it and so why wouldn’t they be impressed enough to also promote it and make back the money they spent buying it?
So you end up with a constant stream of buyers and affiliates, all busy buying and then promoting your product, and ultimately building you a list of buyers which is exactly what you want.
You don’t make any money from this product, but you can later sell something else to your list of buyers, or even promote someone elses product, maybe another 100% commission item.
There’s also another option where you even upsell directly during the sales process, and take a cut of that sale rather than the front end one.
There are even more variants on this entire process.
You could put a squeeze page on the front of your site, and get a name and email address in return for a freebie, and then offer the full price item as an upsell, and maybe even do another upsell to something else. The full price item could be 100% commission and the second upsell 50%.
Or you could use a DHTML popover on your regular sales page to capture the name and email address instead.
Using either of those you build a list of freebie seekers and a list of buyers at the same time.
It’s up to you really how you do it, but I’m sure you can see the benefit? Doesn’t all this make perfect sense?
The question you might have now is how you can do it. You need a script that will handle the sales process.
Well first up, both the free and paid for versions of SmartDD will allow you to run a 100% affiliate scheme and also run one time offers at a different percentage commission. Or the Nickel Script will also allow you to run fixed price sales at 100% commission too, but no upsells.
However, probably the simplest method is to use a script that’s specially designed to handle the exact scenarios I’ve mentioned above.
Now the thing is, I thought everyone knew about this script, but I just shouldn’t take things like that for granted as I’ve had several people tell me recently that they’d never heard of it.
What you actually buy is an ebook that describes in detail the advantages of using the above method and exactly how to do it. And what comes with it is the script that will allow you to use this method and pay your affiliates instantly and automatically directly into their PayPal account.
Better still is that there are no databases to set up – the whole thing runs off flat text files just like the Nickel Script does.
But the icing on the cake is the price.
You can get it from here:-