Update: The sale is now LIVE and is currently $17.00.
This Friday I’ll be releasing a new plugin called “Delayed Widgets”.
What it does is modify ALL of your existing widgets by inserting a timer delay in seconds to the bottom of every one. When the delay is reached, the widget reveals itself by “unfolding” itself in the sidebar.
“Why?” I hear you ask…
Well, consider this.
I’ve said this before – one of the biggest problems for a marketer is getting and retaining attention from site visitors. Anything you can do without being too “in your face” (and driving them away) is going to be a benefit to you.
By careful use of widgets that remain hidden until the right moment, you can improve your chances of a subscription, or a sale, or whatever it is you want your visitors to do on that particular page.
This is because the human eye is drawn to movement.
To perfectly illustrate this, a few moments ago before I sat down to write, I was gazing out of the back of the house when a bird I hadn’t seen took off from one of the bushes.
My attention was instantly on it. It’s as if my conscious mind had no choice than to look at it.
If the bird had remained unmoving, I simply wouldn’t have noticed it.
As marketers, we can turn this peculiarity of the human eye and brain to our advantage.
For example, if you take a look at the top of this blog, you’ll see that my main subscriber sign up box (in the sidebar top right) reveals itself a few seconds after the rest of the page has been drawn.
Me doing this now makes it impossible for any visitor not to notice it.
Even if they don’t act on it, they have surely seen it and it’s in their awareness as is the offer. All done without a pop-up.
Even better is that you can do this with ANY widget you want particular attention focussed on.
So say you’re running a promotion as an affiliate and you have a time sensitive ad that you want people to see more than anything. If you just run it as a “regular” ad on your blog, it doesn’t matter how pretty it is, there’s a good chance it isn’t going to be noticed.
But if the visitors landing page draws itself, and then a few seconds later your ad appears in the sidebar, it WILL be seen.
This new plugin improves your chances of the stuff you WANT to be seen to actually BE seen by modifying all your existing widgets.
This coming Friday (18th Feb) at 6.00pm GMT (1.00pm EST), the Delayed Widgets plugin will go on sale at a starting price of $10.00 for the first 50 sales.