The Active Survey plugin is designed to let you set up surveys on your WordPress driven sites that gradually lead the visitor down a path to wherever it is you want to lead them. 😉
This could be just to gain some information, deliver a loaded freebie that will generate revenue, generate a new subscriber or even all of the above at the same time.
Yep. It’s a VERY flexible plugin and there are enough options in there to satisfy most people I reckon.
It works by allowing you to create multiple choice questions, so it’s nice and easy for the visitor to complete.
Here’s my philosophy on this.
You want the visitor to take a pre-determined target action. Let’s say this is simply to give you an idea of what would be a good colour choice to base your new web design around. (And also to subscribe to one of your mailing lists. Why not? Two birds, one stone.)
The last thing you want to do is to make their life difficult and have them abandon the survey and so not give you the information you’re after.
So you give them some nice and easy multiple choice questions that they can enjoy, and so ensure they complete the survey. You can make it so that all the questions are designed to give you information only, or you could throw in a bit of fun.
I think it’s probably a good idea to throw some fun questions in and make people chuckle.
If they’ve enjoyed it, then there’s a good chance they might want to share it with their friends, so Active Survey has a built in social sharing aspect to it and allows people to FB Like or Share it, Tweet, G+, and Linked In too. If you don’t like the way this works, you can just disable it and add your own sharing plugin.
Active Survey also has a comprehensive bonus system built in too.
So you can set up multiple bonus packages in advance and then select one of them from a drop-down when you create the survey.
You can also do things like hide the bonuses so that only WP subscribers (members) get to see them. And you can optionally require that people have to subscribe to your WP blog before they can even take the survey.
You might want to do this if you’re giving away something very desirable in order to list build, and want to change the site flow around a little. There’s that flexiblity again. 😉
Active Survey will generate its own pages, but you can also add them to existing pages with a short code.
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