Month: August 2008

Aug

2008

Subscriber Offer Follow Up

I just checked and I’m really pleased to say that the subscriber offer I put up yesterday is converting at just 6% – actually 6.38% to be precise.

It really makes my day when I see so many people who “get it” and know that this will make a big difference to their internet business.

Interestingly I had to do one refund as someone thought I was selling a small course on using your list as an affiliate program.Â Well that was part of the learning, but all the learning was really free to read on that page.

What I’m selling there is the opportunity to use the same copy on that page, plus all the products.Â Maybe I didn’t make that clear enough and so I’ll go tweak the copy tomorrow when the price goes up to its permanent $67.

I’ve also been asked if there’s any technical help on setting up the offer similar to mine.Â Well, no there isn’t, at least not for $27 anyway.

It’s a fact that if you’re going to have any success online, then it’s a good idea to learn some of the technical aspects.Â Yes I know some people who have little technical ability and who’ve farmed almost everything out from day one, but I wouldn’t really recommend that.Â If you don’t have an inkling on how to do it yourself, how do you know when you’re being ripped off?

So that’s two very interesting points that have been raised there.

#1 – There’s a need for a short course on how to turn your list into an affiliate program.
#2 – There’s a need to help people set things up, or better still show people how they can set things up themselves.

So maybe I’ll do those at some point, or maybe you can beat me to it.Â 😉

-Frank Haywood

Aug

2008

A Little Thing That Will Make a BIG Difference

Yesterday I gave you a little bit of the text leaked from my new subscriber offer.

The point of all this is to show you how you can make a BIG difference to your earnings online by making a small change to your procedures.

When someone signs up to one of your mailing lists for the first time, then they’re showing that they’re interested in you and what you have to say. (Let’s ignore lists that are there to keep customers up to date with new releases and bug fixes in software.)

The chances are, that right at that moment in time, their focus is very narrow. They’re looking to you for any help or advice in the field that they’re interested in.

So why not give them EXACTLY what they want?

I’m willing to bet that at the moment, you as an online marketer get new sign ups, but don’t make them a great offer when they sign up. But this is the perfect time to do that very thing.

They’re interested in you, they want to know what you have to say, and they’re very likely to change from a subscriber (a prospect) into a customer. The sooner you can get them to take that step, the better.

Any marketer will tell you that their long term profits come from long term customers.

If you can convert your new prospect into a customer as quickly as possible, not only are you making money immediately, you’re also guaranteeing that they will become a repeat customer later on.

The proviso is, that’s only true if you have an offer that both captures their imagination and is also a great deal too. If you can also make your offer hit any two of three “sweet spots”, you’re guaranteed a high rate of conversion.

What do I mean by “sweet spots”?

Well, whenever I buy anything it has to fall into one of three categories. Either it’s going to further my education, further my income, or make my life easier.

This offer you’re about to see does all three.

It’s taken me nearly four days of hard work to put it all together, you’ll be able to short circuit that and should be able to duplicate it with your own subscriber lists in an hour.

Okay, no more beating about the bush, here it is, enjoy it, and just make sure you take action on it, one way or the other.

http://www.frankhaywood.com/subscriber-offer/

-Frank Haywood

Aug

2008

This Leaked Text Will Upset You, But…

I guarantee that what you’re about to read will both upset you and paradoxically also make you feel better about your internet business.

Tomorrow I’m going to show you how right now as you read this you’re losing money hand over fist, and how you can correct that with a few simple steps.

I’m going to show you by using 3 key learning points (plus a couple of bonus points for good measure) and to whet your appetite I’m going to leak part of the whole lesson here today.

Included in this leaked info is one of the bonus learning points. I don’t think I’m spoiling the fun for tomorrow by giving you this today, this is just to set the mood and prepare you for what’s coming.

*** Begin Leaked Text ***

First of all, if you’re marketing online then whatever niche you work in you should be building a list of subscribers. And assuming that you are, you should be making them a great offer the moment they sign up because this tactic definitely works.

Secondly, I want to hammer this principle home in numbers just so you understand the potential.

Assuming you can grow your mailing list by a modest 300 new subscribers per month (if not I’ll explain how to do that and more shortly), and that you make all your new subscribers a great special offer that sells for $67.

With a typical 1% conversion rate, you could earn:-

3 sales at $67 = $201 / month
$201 x 12 months = $2,412 / year

For just a few hours work that you did ONCE, you’ve added $2,412 / year to your income. Every year.

With a little testing and tweaking of the sales copy and offer, you can get most pages up to 3% in just a few weeks and it’s certainly worth the small amount of effort to do this.

Bonus Learning PointIncidentally, most people ignore trying to increase their conversions, when it’s the easiest thing to do of all.Imagine spending a few hours working on increasing your conversion from 1% to 3% and giving yourself a pay rise of 300% in the process.

Most people bash their brains out trying to get more traffic.

Not me. Not until I have the conversion figure up where I want it.

So, just to really bang that bonus learning point home, get your conversion up to 2% and the numbers look like this:-

6 sales at $67 = $402 / month
$402 x 12 months = $4,824 / year

Nearly five grand a year for a few hours work…

Sound like a good deal? Well, I hope I’ve convinced you it makes sense to do this.

And how important it is to get everything in place as fast as you can, because the longer you leave it the more money you’re losing.

*** End Leaked Text ***

Okay, that’s enough. I hope you can already see that that the info I’m going to release for you tomorrow is dynamite for your internet business.

Incidentally, even though I said it’s possible to earn “five grand for a few hours work”, I’m also going to show you how to shortcut the few hours and make it more like an hour.

Well there’s no sense in making any of this difficult is there?

More tomorrow.

-Frank Haywood

Aug

2008

When Things Go Wrong

Every so often even though you take all precautions, things go wrong.

Like my subscriber special offer you can use in your own internet business which was going to be released this last week.

I spent several hours on the copy and I was really pleased with it.Â I usually do all my writing in a plain text editor and spruce it up in Dreamweaver afterwards, making tweaks and changes to the copy here and there as I go.

So, I’d done all that and spent another 3 hours tweaking the copy here and there in Dreamweaver as I normally do, and getting it all formatted nicely with box outs etc.

All I had left to do was add some boxes with the offer itself, a few closing paragraphs and that was it.Â A couple of hours work left, tops.

Except…

When I went to bed on Sunday night, tired and pleased with what I’d done…

What I didn’t realise as I saved the HTML document was I’d deleted all the spruced up copy by mistake as it was all in a single table.Â I didn’t find out until Monday when I came to finish it off.

You can imagine how I felt.

But just in case you can’t, I was so dejected I just didn’t have it in me to redo it all again right after I’d done so much and lost it all.

So it had to wait a few days, but now it’s almost all put back together again, so…Â as I like to say…

Watch this space.

-Frank Haywood

Aug

2008

I’ve Been VERY Stupid

The other day, I realised with slow horror (and a feeling of extreme stupidity) that I wasn’t making the most of many of my email lists.

Because I tend to do things as quickly as possible now in my internet business, rather than spend time tweaking them to be perfect (I found that in that process, I was never completing anything), I realised I didn’t have a crucial element in my autoresponder sign up for this blog.

There’s no offer.

Think about that.

Let’s take this blogs notification list as an example.

Every time I make a post, I get new subscribers. Just because of the sheer number of posts now, I get search traffic to the site for all sorts of terms. So I get new subscribers on an almost daily basis now. I’ve found I might get 10 or 15 new subscribers over a day or so after a post, and then the odd one or two for a few days unless I post again.

If I could be bothered to check, I think it would probably average out about 3 or 4 subscribers per day.

Just for doing a bit of writing about stuff I’m interested in. Not bad is it really?

Don’t get me wrong , it’s taken about 12 months to get to this point, and I can see it greatly improving over the next 12 months. So if you’re not doing this yet, start today and see the benefits slowly start to appear. If you do nothing, then nothing will happen. Simple really isn’t it?

But don’t make the blunder I’ve just realised I’ve made, learn from my mistake and get it right first time.

I don’t have an offer, or didn’t have. I do now. Or at least I will have by the end of this week.

If I had an offer from the beginning, then I would likely be better off by at least a few hundred dollars – probably a lot more but I tend to be conservative about these estimates.

So the change I’ve made is, from about Thursday or Friday (when I get the chance to finish it all off), those people who join will now get to see my offer, and I’ll be using two of the new features in (the shortly to be released) SmartDD v3 to apply it.

Free Sign Ups and One Time Offers.

From that point, when people sign up to this blogs subscriber list, they’ll also get a very nice offer.

If I allow for 1% of people to take me up on that offer, then for every 100 subscribers, I’ll make some extra cash for doing nothing. Up to now, I’ve been making zero for getting subscribers to my blog, so that’s a HUGE improvement. 😉

Over the next 12 months as my list grows, my internet business will make more money, just for doing a bit of writing that I’m already doing and that I enjoy. No extra work.

The page consists of some very useful (and FREE) learning which you’ll get just by reading the page, and the offer itself, which consists of a large collection of excellent software I’ve found, plus some other useful bits and pieces.

The learning is really something you’ll want to take notes about. There are 3 Key Learning Points, plus a couple of “bonus” points thrown in for good measure. 😉

The offer page will go up tomorrow at a greatly reduced price, which I’ll leave in place until Thursday / Friday when I have the chance of completing the full sign up route.

Once I’ve put the correct route in place, I’ll be putting the price of the offer up to $67.

Until Thursday, it will be a LOT cheaper than that.

How much? Wait and see tomorrow.

-Frank Haywood